Real estate text message scripts can be a game-changer for converting leads, especially when many prefer texting over phone calls; just think about how often you ignore calls! Below, I share several scripts given various scenarios — from connecting initially and following up, to sending “thank you” and “congratulations” messages and requesting referrals and reviews.

Initial contact scripts for buyer leads

• 

  
  
  Objective:
  
  Introduce yourself to potential buyers, establish rapport, and move them toward conversations about a property search.

• 

  
  
  What to keep in mind:
  

  • Introduce yourself and your brokerage.
  • Personalize the message by mentioning a property or area of interest.
  • Ask a question or provide helpful information to encourage a response.

Script 1

• 

  
  
  Use for:
  
  Messaging a buyer lead

Script 2

• 

  
  
  User for:
  
  Reaching out to a first-time homebuyer

Script 3

• 

  
  
  Use for:
  
  Connecting after a property showing request

Initial contact scripts for seller leads

• 

  
  
  Objective:
  
  Use texting scripts for real estate to engage with leads and move them toward conversations on listing with you.

• 

  
  
  What to keep in mind:
  

  • Introduce yourself and your brokerage.
  • Personalize the message by mentioning their neighborhood, recent sales, or specific inquiries.
  • Mention your comparative market analysis (CMA) to showcase market knowledge (read our guide on how to do a CMA).

Script 4

• 

  
  
  Use for:
  
  Messaging a seller lead

Script 5

• 

  
  
  Use for:
  
  Reaching out for an expired listing

Script 6

• 

  
  
  Use for:
  
  Connecting with a For Sale by Owner (FSBO) seller

Lead nurturing scripts

• 

  
  
  Objective:
  
  Stay engaged with leads who aren’t ready to buy or sell immediately, build trust, and keep them informed until they’re ready to make a move.

• 

  
  
  What to keep in mind:
  

  • Stay consistent, as regular check-ins keep you top of mind without being pushy.
  • Reference their timelines and preferences per your past conversations.
  • Share market updates, helpful tips, or relevant listings.

Script 7

• 

  
  
  Use for:
  
  Reaching out as a regular check-in

Script 8

• 

  
  
  Use for:
  
  Checking in on the timeline

Script 9

• 

  
  
  Use for:
  
  Sharing market updates

Follow-up scripts for unresponsive leads

• 

  
  
  Objective:
  
  Re-engage unresponsive leads by sparking a conversation and keeping the relationship open without being too pushy.

• 

  
  
  What to keep in mind:
  

  • Keep it friendly, as a low-pressure approach encourages responses. Convey the understanding that they may be busy.
  • Try different messages over time to see what resonates. You’re there to help, not pressure them.
  • Give them a reason to reply by providing current market insights or helpful resources. This may renew their interest.

Script 10

• 

  
  
  Use for:
  
  Connecting with a casual nudge

Script 11

• 

  
  
  Use for:
  
  Making a light last attempt to connect

Script 12

• 

  
  
  Use for:
  
  Providing market insights

Property update scripts

• 

  
  
  Objective:
  
  Keep leads engaged by sharing new listings, price changes, and updates on properties they’re interested in.

• 

  
  
  What to keep in mind:
  

  • Share updates based on their preferences or past interests.
  • Highlight the significance of the update.
  • Include a call to action, encouraging them to ask questions or schedule showings.

Script 13

• 

  
  
  Use for:
  
  Sharing a general property update

or

Script 14

• 

  
  
  Use for:
  
  Offering market updates given their preferences

Script 15

• 

  
  
  Use for:
  
  Sending a new listing match

Appointment reminder scripts

• 

  
  
  Objective:
  
  Confirm meetings with leads, reduce no-shows, and ensure leads feel prepared and excited for the conversation.

• 

  
  
  What to keep in mind:
  

  • Remind them of the date, time, and location the day before and day of the appointments.
  • Offer directions and send pinned locations for seamless navigation.
  • Let them know they can reschedule if needed. Be flexible.

Script 16

• 

  
  
  Use for:
  
  Sending a 24-hour reminder

Script 17

• 

  
  
  Use for:
  
  Sharing a same-day reminder

Script 18

• 

  
  
  Use for:
  
  Following up on a non-confirmation or responding to a reschedule request

or

Event invitation scripts to engage leads

• 

  
  
  Objective:
  
  Strengthen relationships by inviting leads and clients to events where they can view properties and engage with you in person.

• 

  
  
  What to keep in mind:
  

  • Highlight the event’s value, and tailor your invite to their interests or situation.
  • Provide essential event details, such as date, time, and location.
  • Follow up after the event.

Script 19

• 

  
  
  Use for:
  
  Encouraging attendance at an open house

Script 20

• 

  
  
  Use for:
  
  Requesting their presence at a client appreciation event

Script 21

• 

  
  
  Use for:
  
  Inviting a buyer or seller to a seminar

Holiday greeting scripts to stay top of mind

• 

  
  
  Objective:
  
  Show leads that you think of them even when no immediate business is at hand.

• 

  
  
  What to keep in mind:
  

  • Be mindful of certain holidays — not all will celebrate every holiday, e.g., religious.
  • Keep it festive — avoid sales talk by focusing on well wishes rather than business.
  • Consider using pop-by gifts for a personal touch.

Script 22

• 

  
  
  Use for:
  
  Sending festive warm wishes

Script 23

• 

  
  
  Use for:
  
  Showing appreciation on Thanksgiving

Script 24

• 

  
  
  Use for:
  
  Sending a New Year’s greeting

Thank-you scripts to nurture leads and clients

• 

  
  
  Objective:
  
  Express appreciation after connecting with leads and clients and keep them engaged as they move through the buying, selling, or investing process.

• 

  
  
  What to keep in mind:
  

  • Be genuine, as a sincere thank-you strengthens relationships.
  • Keep it brief. A short message makes it easy for leads to engage.
  • Encourage the next step by offering to help with any questions or updates.

Script 25

• 

  
  
  Use for:
  
  Thanking a lead after an initial consultation

Script 26

• 

  
  
  Use for:
  
  Showing appreciation after a viewing

Script 27

• 

  
  
  User:
  
  Giving thanks after having been sent a referral

Congratulatory scripts to build long-term relationships

• 

  
  
  Objective:
  
  Celebrate milestones with clients, strengthen relationships to make them long-term, and stay top of mind for future needs or referrals.

• 

  
  
  What to keep in mind:
  

  • Keep it short and celebratory by focusing on their achievement, not the sale.
  • Offer to help with post-closing needs, like movers or contractors.
  • Stay in touch — your relationship doesn’t end when the transaction closes.

Script 28

• 

  
  
  Use for:
  
  Celebrating on closing or selling

or

Script 29

• 

  
  
  Use for:
  
  Observing a property anniversary

Script 30

• 

  
  
  Use for:
  
  Acknowledging a client’s milestone

Referral request scripts

• 

  
  
  Objective:
  
  Encourage satisfied leads or clients to refer friends, family, or colleagues to expand your network.

• 

  
  
  What to keep in mind:
  

  • Don’t wait — clients are more likely to refer you right after a positive interaction.
  • Show appreciation for their support and trust.
  • Make it easy for them to refer you by providing a digital contact card.

Script 31

• 

  
  
  Use for:
  
  Sending a general referral request

Script 32

• 

  
  
  Use for:
  
  Responding to their positive experience working with you

Script 33

• 

  
  
  Use for:
  
  Sharing an incentive-based referral request (if your brokerage allows)

Review or testimonial request scripts

• 

  
  
  Objective:
  
  Encourage satisfied clients to leave positive reviews or testimonials in a natural, appreciative way to build credibility and attract future business.

• 

  
  
  What to keep in mind:
  

  • Send the request soon after closing while the experience is fresh.
  • Include a direct link to your review page.
  • Thank them for their time and support.

Script 34

• 

  
  
  Use for:
  
  Sending a general review or testimonial request

Script 35

• 

  
  
  Use for:
  
  Responding to their positive feedback on working with you

Script 36

• 

  
  
  Use for:
  
  Asking for a review after a successful transaction

Tips for effective texting scripts for real estate

Whether you’re reaching out to new prospects, following up with clients, or re-engaging cold leads, how you word your real estate text message scripts can make a huge difference.

• 

  
  
  Keep it short and sweet:
  
  Aim for clarity and brevity to ensure your text message is easily understood and quick to read. State why you’re contacting the lead, and close the message well.

• 

  
  
  Personalize your messages:
  
  Use the lead’s or client’s name and reference specific details, like properties they’ve shown interest in. Personalization increases engagement and shows that you’re attentive to their needs.

• 

  
  
  Use a warm and friendly tone:
  
  Maintain an approachable and professional tone. Avoid overly formal language, but stay respectful and courteous.

• 

  
  
  Avoid overloading leads with information:
  
  Don’t cram too much into one text. If more details are needed, offer to follow up with a call or email.

• 

  
  
  Remember that timing is everything:
  
  Send messages during appropriate hours, typically between 9 a.m. and 6 p.m. Avoid early morning or late-night texts to respect time.

• 

  
  
  Be clear about next steps:
  
  Include a clear call-to-action (CTA) in your message, such as scheduling a call, viewing a property, or responding with a simple “yes” or “no.”

• 

  
  
  Respond promptly:
  
  If a lead replies to your text, respond quickly. Prompt replies show that you’re attentive and serious about helping.

• 

  
  
  Leverage automation and technology:
  
  Use CRM tools to automate and schedule texts, but ensure they still feel personal. Automated messages should be relevant and timely.

• 

  
  
  Respect the “NO.”:
  
  Always provide an easy way for leads to opt out of receiving texts, and immediately respect their request if they choose to do so.

• 

  
  
  Test and refine your messages:
  
  Regularly review your text messaging campaigns. Test different messages, track response rates, and refine your approach based on what works best.

Legal considerations for real estate text messaging

1. Comply with the Telephone Consumer Protection Act (TCPA).

• You must have written consent before sending marketing or promotional texts. Consent can be collected through opt-in forms, website sign-ups, or verbal agreement (preferably recorded or documented).
  • Per the National Law Review (NLR), as of January 27, 2025, the Federal Communications Commission (FCC) requires you to get individual written consent from leads before sending marketing texts or making auto-dialed calls. Blanket consent from third-party lead generators is now insufficient.
• Leads or clients must have a clear way to opt out (e.g., replying “STOP” to unsubscribe).
  • According to the NLR, starting April 11, 2025, people can revoke consent by any reasonable means, such as responding “STOP” to a text, and you must honor revocations within a reasonable period, not more than 10 business days.

2. Remember that do not call (DNC) rules apply to texting.

• If a number is on the National DNC Registry, you cannot send marketing texts unless you have
  • written consent from your recipient
  • an established business relationship with your recipient (e.g., they inquired about your services within the past 18 months)

3. Differentiate between transactional and marketing texts.

• Transactional messages (e.g., appointment confirmations and property showing reminders) are allowed without consent.
  • Transactional texts must not have sales language, promotional offers, or solicitation of new business.
  • Examples: “Your home inspection report is ready. Let me know if you have any questions!” or “Your showing appointment for tomorrow at 5 p.m. at 890 First Avenue is confirmed.”

• Marketing texts (e.g., new listing announcements, promotions, and lead follow-ups) require consent.
  • If the message encourages a sale or promotes a service, it is considered marketing and must only be sent to recipients who have explicitly opted in.
  • Examples: “Looking for your dream home? Let me know if you want exclusive listings before they hit the market!” or “Check out this amazing new listing in your area! Click this link for details: [link].”

Effectiveness of text messaging in real estate

Text messaging is a powerful tool for real estate agents. The 2024 NAR Member Profile report shows that 94% of Realtors communicate with clients via text. Additionally, real estate text messages get a 45% response rate, per Texting Base. These figures show that if you’re not leveraging text messaging, you might be missing opportunities to connect efficiently with leads and clients.

Pros and cons of real estate text messages

Benefits	Drawbacks
Offer quick communication	Can be limiting in terms of length
Provide personalized interaction	Come with the risk of miscommunication
Have high open rates	Lack formality
Allow for CRM integration	Are sometimes a bit intrusive

Text messaging works best when used wisely and balanced with other communication methods, such as email. Knowing when and how to use texting can help you get the most out of it, build stronger relationships, and offer better results — all while avoiding any potential downsides.

Frequently asked questions (FAQs)

---

---

---

The final walkthrough

Whether you’re just starting or wanting to refine your strategy, using well-crafted real estate scripts makes a difference in connecting with leads or clients. It keeps them engaged and ultimately helps you close more deals. The key is to be authentic, timely, and thoughtful.

Do you use some great real estate text message scripts in your business? Do you use scripts in a different way than I mentioned? Drop a comment to share what you’re doing differently so that we can keep this conversation going!

The post 36 Best Real Estate Text Message Scripts for Agents in 2025 appeared first on The Close.

In a world obsessed with social media, real estate postcards remain a powerful tool for branding and lead generation. The right postcard template is eye-catching, well-designed, and strategically crafted to convert recipients into clients.

This list features some of the best real estate postcard templates — whether you need just-listed designs, market updates, or FSBO outreach. We’ll also cover key design tips to ensure your postcards stand out and get results.

Download Your Real Estate Postcard Design Guide

Top 6 providers of real estate postcard templates & services

We know you’re excited to see some stellar postcards and get ideas for your own, but before you dive in, take a look at our favorite providers of postcard templates. Note that some offer customizable ones, and others are full service — everything from the design to the actual mailing!

	Best for	Mailing services
Coffee & Contracts	Trendy designs with ready-made, customizable templates in Canva to match your overall digital and mailer branding
ProspectsPLUS!	Agents seeking a full-service, real estate-specific provider with options for just about every postcard type and those looking to create direct mail drip campaigns
PostcardMania	Budget-conscious agents needing cost-effective, high-quality postcards
Addressable	Campaigns requiring a personalized, handwritten touch with a scalable system
Canva	Agents craving absolute creative control to customize postcards and more
Fiverr*	Agents looking for unique, custom postcard designs created by freelance designers to match their personal brand
*Fiverr is a freelance marketplace where you can find a wide range of services; freelancers on Fiverr may offer mailing services. The availability and scope of these services depend on individual freelancers, so it’s essential to review their offerings and ratings to ensure they meet your specific needs.

Now, let’s look at the different kinds of postcards to better understand how they create conversations, generate leads, and, ultimately, get you to the closing table more often.

Real estate postcards that generate seller leads

Listings are the heart of any successful real estate business, and keeping a steady flow of them is key to long-term growth. Postcards are a powerful addition to any marketing strategy — not only are they budget-friendly, but they also showcase local expertise in a tangible way.

1. Just-listed real estate postcards

• 

  
  
  Best for:
  
  Generating seller leads (along with buyer leads for your subject property)

• 

  
  
  When to send:
  
  Every time you set a new listing live

The just-listed postcard is a staple in real estate marketing for two key reasons.

1. It notifies buyers about a new property on the market; and
2. It reinforces your presence as a top local agent. 

A well-timed just-listed postcard can be a game-changer for establishing dominance in a neighborhood. When combined with other strategic mailers, it helps position you as the go-to real estate expert in your farming area.

Related Article

8 Circle Prospecting Strategies to Boost Lead Generation

2. Just-sold real estate postcards

• 

  
  
  Best for:
  
  Generating new seller leads from the surrounding area

• 

  
  
  When to send:
  
  Every time you close on a property

Every time you close on a property, make sure the neighborhood knows about it with a just-sold postcard. This not only highlights your track record of success but also reinforces your ability to get results for future sellers. Neighbors have already seen the sign in the yard, and your just-listed postcard — now it’s time to show them that you delivered.

Consistency is key. The more you promote your accomplishments, the stronger your brand becomes, and the better your return on investment. Just-sold postcards are a great way to maximize exposure, whether you’re targeting your farm area, past clients, or even expanding into new neighborhoods.

Related Article

How To Get Real Estate Listings in Any Market on a Budget

3. Expired listing real estate postcards

• 

  
  
  Best for:
  
  Generating new seller leads from expired listings

• 

  
  
  When to send:
  
  Immediately, every time a listing in your farming area expires

Expired listings can be a goldmine — if you know how to approach them. The key is having the right message and perfect timing. There are a few effective strategies to consider.

1. You could acknowledge the seller’s frustration with empathy while offering a fresh, professional approach.
2. You might offer a bold guarantee, like selling within 60 days, if you’re confident in your process. 

Whatever strategy fits your style, the sooner you send these postcards after a listing expires, the better your chances of being the agent they turn to next.

Related Article

The 15 Best Expired Listing Scripts & Best Practices

4. FSBO real estate postcards

• 

  
  
  Best for:
  
  Turning FSBOs into clients

• 

  
  
  When to send:
  
  Whenever you see a listing that’s being sold by its owner

For sale by owner (FSBO) listings present a unique opportunity — these homeowners have already signaled their intent to sell but are going it alone. Your job is to show them why working with you makes the process smoother and more profitable. A well-crafted postcard is a great first step.

Focus on how you can solve common FSBO challenges without dwelling on the difficulties. Highlight your expertise, then follow up with a call or in-person visit to build trust and close the deal.

Converting FSBOs isn’t always easy — it takes patience and strategy. Many homeowners go this route to save on commission, but by offering helpful tips and demonstrating the work involved, you can often show them the value of hiring a pro. While not every FSBO will convert, those that do can become a steady source of listings.

Related Article

10 Best FSBO Scripts To Get More Listings in 2025

5. Free home valuation real estate postcards

• 

  
  
  Best for:
  
  Generating new seller leads

• 

  
  
  When to send:
  
  Once before the busy selling season and then again as it wraps up

Most property owners are curious about exactly how much their home is worth. As an expert real estate professional, you can tell them. Creating a postcard that details your offer of a free, no-obligation market analysis is a strategy that’s almost guaranteed to get responses, particularly in a rapidly changing market.

You can also add a QR code that links to your website so that homeowners can instantly request their home value — no phone call or email needed. It’s an easy way to generate leads while keeping the process simple for them!

Related Article

How to Do a Comparative Market Analysis: A Step-by-Step Guide

6. Stalled funnel real estate postcards

• 

  
  
  Best for:
  
  Generating new seller leads

• 

  
  
  When to send:
  
  Up to once a quarter

We’ve all had prospects who hung out in our lead funnel for months — people who just couldn’t seem to pull the trigger. Delivering a postcard message of encouragement to soon-to-be sellers can be very effective. If you want to maximize your return on investment, be sure your message reflects your market and lead category. 

Make your postcard recipients feel like the market isn’t just good — it’s good for them. It never hurts to instill a bit of FOMO in your potential sellers.

7. Homeowner tip postcards

• 

  
  
  Best for:
  
  Establishing yourself as the homeownership expert

• 

  
  
  When to send:
  
  Once a quarter or monthly

You helped them buy their home — now help them make the most of it! Many homeowners, from first-timers to seasoned pros, appreciate useful advice and seasonal maintenance reminders. Plus, this type of postcard reinforces your expertise and local market knowledge.

Keep the tone friendly and professional, avoiding anything that feels too instructive. Most importantly, tailor your tips to the local housing styles and climate, especially if you’re using a template. A well-crafted postcard like this keeps you top of mind and positions you as a valuable resource beyond the sale.

Real estate postcards that generate buyer leads

Many seasoned agents shy away from working with buyers, but that’s a huge mistake. Most listings come from your own past buyers. And house hunters are great to work with. You’ll spend time educating them on the homebuying process, showing them homes, and building solid relationships that you can nurture for years to come. These real estate postcards will help you find and convert buyer leads.

8. Open house real estate postcards

• 

  
  
  Best for:
  
  Inviting the neighbors and prospective buyers to your events

• 

  
  
  When to send:
  
  A week before every open house

Using direct mail to promote an open house boosts attendance and delivers valuable buyer leads. It also showcases your market activity to the neighborhood and reinforces your professionalism.

Open houses aren’t just for buyers — they’re a great way to attract future sellers too. Many homeowners expect one as part of their selling strategy, and a well-attended event highlights your commitment to marketing their property.

Pairing open house postcards with just-listed and just-sold mailers keeps your name in front of your farm area, reinforcing your status as a local expert. When done consistently, this strategy builds recognition and leads to more calls from potential clients.

Related Article

30 Open House Ideas That Will Actually Get You Leads

9. Meet your agent real estate postcards

• 

  
  
  Best for:
  
  Letting the area know about your services

• 

  
  
  When to send:
  
  Within your first year at a new office

If you’re new to an area or brokerage, spreading the word about your business is essential — and postcards are a great way to do it. Keep the tone upbeat and highlight what makes you stand out, focusing on how that benefits your community.

Instead of blanketing the entire city, target people who already know you. A new real estate farming campaign is the perfect way to become the go-to agent in your neighborhood. 

These postcards not only keep you top of mind but also give you a chance to showcase your personality, making your marketing feel more personal and relatable. Sending these postcards to personal contacts and neighbors can lead to early listings — sometimes right on your own street!

10. Real estate postcards for rental communities

• 

  
  
  Best for:
  
  Turning renters into buyer leads

• 

  
  
  When to send:
  
  Up to once a quarter

Many agents overlook renters in their farm areas, but they shouldn’t. Whether in suburban farm areas or dense metro cities like New York, rental communities are full of potential first-time homebuyers. With the right approach, targeted marketing can offer a serious return on investment.

Pairing renter-focused postcards with a homebuyer’s workshop is a winning strategy. The postcard promotes the event and highlights how homeownership can be more cost-effective than renting. It’s a powerful way to introduce buyers to the benefits of building equity while positioning yourself as the go-to expert.

Looking for more info on how to crush rental community prospecting? Check out our video below on how to convert these leads effectively.

11. Fence-sitting buyer real estate postcards

• 

  
  
  Best for:
  
  Moving buyer leads down the funnel

• 

  
  
  When to send:
  
  Up to once a quarter

When a homebuyer doesn’t feel any urgency in their decision-making process, it’s easy for them to fall out of your lead funnel. Obviously, you never want clients to feel rushed into a decision they aren’t ready for, but sometimes a message that creates a sense of urgency reminds them of what they really want.

How do you know if you’ve got a fence-sitter on your list? These postcards are perfect for any prospect who is getting slower at returning calls and texts, who decided not to stop by that open house, or who is considering signing another year-long lease.

Related Article

12 Strategies to Get More Buyer Leads in Real Estate

Postcards that generate referrals

Referrals are the lifeblood of any real estate business. According to the 2024 National Association of Realtors Member Profile, the typical Realtor earns 21% of their business from referrals. That’s still a significant portion, making it essential to build and nurture those relationships consistently. The sooner you start, the stronger your referral network will become.

12. Personal sphere real estate postcards

• 

  
  
  Best for:
  
  Generating buyer and seller leads

• 

  
  
  When to send:
  
  Twice a year

When you’re an active agent, your sphere knows that they’re going to hear from you. Whether it’s text messages, phone calls, email, or lively conversation at the local watering hole, the longer you do this job, the more your social circle comes to expect it from you.

Do the unexpected and include them in your postcard mailing. Your messaging can be a little lighter and more familiar, but ensure it’s designed to keep you top of mind for referrals.

Related Article

8 Tips for Building Your Sphere of Influence in Real Estate (+ Script)

13. Referral appreciation real estate postcards

• 

  
  
  Accreditation:
  
  

The buyers and sellers you’ve worked with can be your greatest marketing asset. Leverage those relationships with a postcard that actively solicits referrals. Then, follow up with a phone call 24 hours after the postcard has been received. Keep your messaging gracious and thoughtful, and your past clients are sure to step up and refer others to you when it counts.

Related Article

7 Savvy Ways to Get Real Estate Referrals

14. Home purchase anniversary real estate postcards

Keeping in touch with happy clients is the best way to stay top of mind when they, or people they know, are in need of a real estate pro. Create a calendar or set up your customer relationship manager to track every closing you’ve participated in so you can use the anniversaries as a chance to send a postcard with a short, handwritten note. 

You can do this for the next five years to keep generating referrals from each transaction you helped close. Consider adding a small referral gift — like a coffee shop gift card or a sweet treat — to thank clients who send new business your way.

Postcards for farming

Staying in touch with your community keeps you top of mind with potential clients. Regular contact reinforces your expertise and helps establish you as the go-to local agent.

It often takes multiple touchpoints before someone decides to work with you, and consistency is key. Postcards are a powerful tool in a well-rounded marketing strategy, helping you stay visible and build trust over time.

15. Farming real estate postcards

Part of working a real estate farm area is showing that you’re active in the community and care about its long-term growth. You should limit this type of mailing to a small area because the point is to remind your neighbors that you’re a local with a vested interest in the value and potential of the community. 

Farming postcards can also prompt potential clients to consider what their home is worth — a surefire way to generate conversations with potential sellers.

Related Article

Real Estate Farming: How to Become the Go-to Agent in Your Neighborhood

16. Holiday real estate postcards

Special occasions are excellent opportunities to connect with your entire sphere. Major holidays are ideal, but don’t forget important but overlooked milestones like back-to-school week, Independence Day, and birthdays. 

Do your best to time the delivery of mail for maximum effectiveness. A daylight saving reminder won’t do much good if it arrives two weeks early and certainly won’t work if it arrives late. Make your message positive and concise, and maybe even include an invitation to connect over coffee.

17. Special event real estate postcards

Take advantage of major local events and create a calendar of can’t-miss happenings. Sports team schedules, concerts, local festivals, and even school calendars can become permanent fridge additions. Just be sure your name, contact information, and a call to action are prominently displayed.

Special event postcards are effective because consistency breeds effectiveness. If someone gets the football schedule from you every year, they’ll look forward to it and make it a fixture in their kitchen. Just make sure you pick a theme that is timely, reflects your personal brand, and appeals to your local audience.

18. Recipe postcards

Sharing a favorite recipe is a simple yet effective way to stay top of mind while offering something genuinely useful. Choose one that’s personal to you and fits the season — it might just become a mailer your audience looks forward to.

A well-loved recipe can leave a lasting impression. Many clients save these postcards long after receiving them, making it a warm, memorable way to stay connected.

19. Market update postcards

With the ups and downs of the real estate market, homeowners appreciate regular market updates. Sending a polished, insightful postcard — monthly or quarterly — keeps you top of mind and reinforces your expertise. When it’s time to sell, you’ll be the first agent they think of.

Other real estate postcards to consider

20. Investor postcards

Today’s market is much different than it was 20 to 30 years ago. More and more are getting into real estate investing, both long- and short-term, and they need your help. Send out postcards in your area announcing that you’re ready to help them through the process. Once you help with that first property, they’ll likely keep coming back.

21. Lifestyle postcards

Big changes happen at specific points in prospects’ lives, like when the last child moves out of the house or they reach retirement age. That’s when they re-evaluate their homeownership status and options for change. Hit these potential movers with some lifestyle options they may have yet to consider. If you specialize in working with empty nesters or certain lifestyles, target them with postcards highlighting specific benefits to encourage them to make the move.

22. Recruiting postcards

To build a successful business that doesn’t rely on you constantly having to do all of the work, building a team or expanding your brokerage ranks is essential. If you’re ready to start scaling your business, it’s time to start recruiting real estate agents. Choose a mix of new and experienced agents to target with postcards tailored to each group.

23. Handwritten postcards, minus the hand cramps

While not technically a postcard, few things are as impactful as a handwritten note — especially after a closed sale! . They grab attention and leave a lasting impression. Sending personal notes to vendors, cooperating agents, and past clients is a simple yet powerful way to strengthen relationships.

That said, writing out every note for a direct mail campaign isn’t practical. Save handwritten messages for high-touch moments like closings, anniversaries, or special milestones to make the most impact without overwhelming your schedule.

Related Article

The 10 Best Real Estate Marketing Companies for 2025

Frequently asked questions (FAQs)

---

---

---

---

---

---

The post 23 Real Estate Postcard Templates To Generate Leads [+Design Guide] appeared first on The Close.

Investing in real estate leads can be a smart strategy to transform your business and boost your sales. However, not all lead sources are created equal. The best lead generation platforms offer high-quality, targeted leads that align with your market and business goals. In this article, I’ve listed the best places to buy real estate leads, why I chose them, and their standout features.

• Market Leader: Best for monthly guaranteed leads
• Offrs: Best for seller leads
• SOLD.com: Best for preferred agent network and referral leads
• REDX: Best for prospecting leads
• Zillow Premier Agent: Best for buyer leads
• zBuyer: Best for on-demand leads generated via cash offer
• CINC: Best for paid search advertising
• Zurple: Best for digital marketing and automation

The Close’s top picks for best places to buy real estate leads

Provider	Best for	Starting Monthly Price	Learn More
	Monthly guaranteed leads	$189	Visit Market Leader
	Seller leads	$399	Visit Offrs
	Preferred agent network and referral leads	Free to join; you’ll pay referral fees	Visit SOLD.com
	Prospecting leads	$50	Visit REDX
	Buyer leads	Depends on the market; around $300 to $1,000	Visit Zillow Premier Agent
	On-demand leads generated via cash offer	$400 minimum spend	Visit zBuyer
	Paid search advertising	$900	Visit CINC
	Digital marketing and automation	$149	Visit Zurple

Market Leader: Best for monthly guaranteed leads

Pros	Cons
Lead volume every month is guaranteed. It has advanced lead behavior tracking. Contact info is guaranteed. It refunds fake leads with bogus emails and phone numbers. It is excellent for long-term business forecasting.	Lead quality isn’t always premium. It can be cost-prohibitive. It may not be ideal if you already have a robust and active website. It has a minimum six-month contract.

Why I chose Market Leader

Market Leader has a long-standing reputation and a proven real estate lead generation track record. It’s ideal for agents who have calculated their conversion rates and have a healthy budget. These agents know how to buy real estate leads and how many leads they need each month to make paid lead generation profitable. Consequently, Market Leader makes that possible with its lead guarantee, ensuring agents get the expected results.

Additional features

• Network Boost: If you want to increase your pipeline, you can use Market Leader’s Network Boost, which can give you an estimated volume of 30 leads for $300 per month.
• HouseValues: Market Leader’s HouseValues provides homeowners with free home valuations and captures their contact information. These seller leads are then given to agents so they can proactively connect with potential sellers early in their decision-making process.

Offrs: Best for seller leads

Pros	Cons
It uses predictive analytics. It offers guaranteed leads. You can claim a ZIP code and join their nationwide referral network. It offers excellent value for its annual price.	Nurturing time for leads can be long. The ROOF referral fee is expensive. It has no CRM. It has limited third-party integrations.

Why I chose Offrs

Offrs is one of the best places to purchase real estate leads because it uses predictive analytics to identify homeowners most likely to sell, offering high-quality, targeted leads. Its Smart Data feature analyzes over 200 data points to ensure agents receive leads with a high probability of conversion. 

Offrs is the only predictive analytics company that guarantees a certain number of leads: 30 leads per month in your targeted ZIP code and 90 leads within five ZIP codes if you upgrade to the premium package. Offrs is great for agents because these leads are targeted at sellers who are ready to list. And you know what they say—leverage those listings to get even more leads.

Additional features

• ROOF lead platform: ROOF is a great feature that acts as an inside sales agent (ISA). ROOF will contact, qualify, and convert your leads to be ready for you. One of the biggest points in buying real estate leads is ensuring you can follow up and convert. This feature solves that pain point.
• RAIA (AI chatbot): Offrs’ RAIA (real estate artificial intelligence advisor) uses SMS and email to qualify leads. It leverages advanced AI to predict homeowner selling behavior, offering agents accurate leads.

SOLD.com: Best for preferred agent network and referral leads

Pros	Cons
It has a private referral network. It doesn’t require a contract. It has an easy and free sign-up process. You can pay for Guaranteed Display to get more referral leads.	An agent referral fee is not indicated on the website. It is not ideal for new agents. It has an onboarding and learning curve.

Why I chose SOLD.com

SOLD.com is one of The Close’s recommended pay-at-closing real estate lead companies. It connects agents with motivated buyers and sellers and uses data-driven insights and proprietary algorithms to match you with serious clients. 

You create your profile, set your preferences for leads, and convert the leads you’re sent. However, I’ve seen some reviews stating that if an agent is new and signs up, they may not see many leads. So if you’re a new agent, I’d recommend signing up, but don’t expect a flood of leads to come your way.

Additional features

• Agent portal: Upon logging in, agents can view their wins, losses, and the number of their SOLD.com leads. They can also check their agent ranking within their ZIP codes and explore opportunities to boost their rankings and get more referrals.
• Marketplace: As members of SOLD.com’s referral network, agents can access vendor offers in the Marketplace. These offers include discounts, educational resources, and sales performance incentive funds (SPIFs).

REDX: Best for prospecting leads

Pros	Cons
It has unlimited lead generation potential for a single monthly fee. It offers excellent value for money. It is great for agents who are comfortable with cold calling. It has a fantastic user interface, including its Vortex lead management system.	CRM has no automation options. It is not great for agents who are discouraged by rejection. Outbound lead gen means more work for you on the front end. It has a high percentage of inaccurate data.

Why I chose REDX

REDX is an outbound real estate lead marketing system that provides data on property details, FSBO and expired listings, and contact information for buyers and sellers. This data is organized in VORTEX, its customer relationship manager (CRM), to help agents in their outbound prospecting.

REDX is ideal for budget-conscious agents who invest time in phone or door-knocking. Success with REDX requires consistent effort and a proactive approach to lead gen. So, if you’re going with REDX, practice your cold-calling scripts and have your CRM handy.

Additional features

• Power Dialer: The Power Dialer helps agents connect with more prospective clients by automating the dialing process, saving time, and increasing efficiency. It has up to four lines so that you can make the most of your prospecting calls.
• Ad Builder: For only $49.99, REDX’s Ad Builder simplifies creating and managing social media ads for agents. It customizes the audience who’ll see ads, ensuring their brand is seen by homeowners likely to sell.

Zillow Premier Agent: Best for buyer leads

Pros	Cons
You can capture real estate buyer leads earlier than competitors. It has automated digital advertising. It has broker management tools. It allows multiple integrations. It has a built-in CRM.	It lacks price transparency. Leads aren’t exclusive. Customer service needs improvement. Zillow CRM is very basic. Cost per lead can be higher than other platforms.

Why I chose Zillow Premier Agent

Zillow Premier Agent (ZPA) should be on your radar if you want more buyer leads in real estate. Zillow puts ads for Premier Agents right next to property listings on its site. When someone picks you, they fill out a quick form with their contact info, and then Zillow sends that info your way. 

Most of these leads are going to be buyers who are near the top of the funnel. Becoming a ZPA widens your reach, as you’ll receive premium placement on Zillow and its network sites like Trulia, StreetEasy, and RealEstate.com.

Additional features

• Third-party CRM integrations: ZPA integrates with multiple CRMs, such as Top Producer, Follow Up Boss, and Lofty, enabling agents to manage and nurture leads seamlessly.
• Training resources: ZPA provides training resources for agents, including courses and guides to enhance lead generation and client management skills. These resources help agents utilize Zillow’s tools effectively and improve business performance.

zBuyer: Best for on-demand leads generated via cash offer

Pros	Cons
Lead count is guaranteed. It offers a lead replacement policy. It has email and SMS marketing. It offers on-demand leads and requires no contract. It has built-in lead capture tools.	Leads are not exclusive. There is a minimum spend of $400 per month. It lacks CRM. It lacks a concierge program. Lead nurturing and conversion takes time.

Why I chose zBuyer

zBuyer maintains a solid commitment to customer satisfaction that some of the larger software companies can’t match. It has an excellent track record of supplying valuable, verified leads by targeting potential sellers’ interest in cash offers and directing them to HousingNow.com. The site is similar to Zillow, where buyers can browse listings—after inputting their contact information. 

What makes zBuyer different is its process of verifying leads for realtors to ensure they are ready to transact. While the leads aren’t exclusive, zBuyer only shares each with a maximum of six agents. So, if an area has that many agents already active, it will be sold out.

Additional features

• Lead count guarantee: When you sign up with zBuyer, you can select the monthly number and type of leads you want to receive, such as 20 real estate buyers leads and 15 seller leads. If these numbers aren’t met, zBuyer will provide additional leads or adjust the price for the following month to ensure you reach your target.
• Lead replacement: zBuyer ensures agents receive a replacement for every bad lead, maintaining the value of their investments. This extra layer of security allows agents to focus on engaging with viable prospects.

CINC: Best for paid search advertising

Pros	Cons
AI automation can follow up on your behalf. It has a private referral network. It is a great CRM and mobile app focused on real estate. Its platform is geared toward teams and top performers. It has lead nurturing and seller lead capture.	Getting started can be expensive. It takes time to get a return on investment. It is not recommended for new agents because of cost. AI feature is an additional cost.

Please contact a CINC sales rep for more details about pricing for the Guaranteed Sales Program and additional advertising promotions available to new clients.

Why I chose CINC

CINC is an excellent platform to buy leads in real estate, as it uses Google and Meta to generate leads via hyper-local advertising done for you by the CINC team. Instead of only advertising, CINC funnels leads directly into its proprietary system using paid search, remarketing campaigns, and cash offer ads. 

This approach ensures potential clients are reached and directed into a streamlined management system. If you already have a solid digital footprint, I’d recommend investing in CINC, which can widen your reach even more.

Additional features

• CRM and mobile app: The CRM and mobile app are top-notch, and with artificial intelligence (AI), CINC nurtures and responds to your leads 24/7, no matter when they engage with your ads. That way, you can always ensure you take care of your leads promptly and automatically.
• Alex (CINC AI bot): Alex engages with leads by sending personalized messages, streamlining communication, and enhancing lead conversion rates. It’s available 24/7, ensuring timely responses to potential clients.

Zurple: Best for digital marketing and automation

Pros	Cons
It offers exclusive leads. It has a powerful lead nurturing system. It has an easy-to-use platform with a minimal learning curve. It has excellent analytics. It includes extra features like social media schedulers and video messaging.	It has limited integrations. It doesn’t offer training. Customer service needs improvement. It can be expensive for some agents. A six-month contract is required.

Why I chose Zurple

Zurple is another place to purchase real estate leads. It generates leads using community-specific landing pages that capture contact information in exchange for home valuations or IDX searches. 

If you’re a tech-savvy agent seeking robust analytics, Zurple might be your ideal fit. Its seamless integration with Facebook and Google Ads can benefit agents with a strong online presence. Additionally, Zurple’s automatic follow-up tools make it an excellent choice for agents not using their CRM to its highest potential.

Additional features

• Lead-capturing websites: Zurple’s customizable IDX websites showcase current MLS listings and property search features. They include lead capture tools such as forms for scheduling showings and home valuations, turning visitors into potential clients.
• Pipeline Boost: It is a cost-effective solution for agents to grow their databases through expert-managed Instagram and Facebook ad campaigns. It generates targeted real estate buyer leads for realtors and engages them with personalized email and text messages.

Frequently Asked Questions (FAQs)

---

---

---

Methodology: How I chose the best places to buy real estate leads

Our expert researchers, agents, writers, and editors at The Close evaluated dozens of lead generation companies to find the best places to buy real estate leads. We analyzed each platform and based our top choices on the following criteria:

• Pricing: We looked at the average price per lead for buyer and seller leads, exclusive leads, subscription costs, the minimum required ad spend, and whether a contract is required.
• General features: This category covers the main features of each lead generation company. This includes lead-capture tools, lead management, built-in CRM, multiple integrations, mass marketing tools, analytics and reporting tools, and IDX websites. 
• Advanced features: Do these lead gen companies offer advanced features? Some notable advanced functionalities include lead scoring, lead nurturing, team distribution, scripts, and AI tools.
• Reputation: I assessed each lead generation company’s reputation by considering feedback from verified users.

Read more about our methodology here.

Your take

Getting paid real estate leads isn’t the only strategy for success in the industry, but it is an essential part of your business development. Where do you buy your leads? Did your favorite make it to our list? Let us know in the comments!

The post The 8 Best Places to Buy Real Estate Leads in 2025 appeared first on The Close.

With countless real estate apps on the market today, it’s hard to know which ones are actually worth your time (and phone storage!). So, I did the homework for you! I researched, tested, and narrowed it down to the 12 best apps for real estate agents; these apps will help you stay organized, market more efficiently, and close more deals.

The Close’s top picks for best real estate apps

Our Top Picks	Best For	Starting Price	Learn More
	Lead generation	Free with Zillow Premier Agent membership	Zillow Premier Agent ↓
	Open houses	Free	Curb Hero ↓
	Home valuations	Free for National Association of Realtors (NAR) members	RPR ↓
	Commercial real estate listings	Free	LoopNet ↓
	DIY 3D tours	Free with a $400 Pivo Pro device	Pivo Tour ↓
	DIY design and marketing templates	Free; Subscription starts at $9.99	Canva ↓
	Video messaging	$33 per month	BombBomb ↓
	Organizing files and data	Free; Subscription starts at $10	Notion ↓
	Transaction management	$31.99 per month	Dotloop ↓
	Realtor safety	$20 per month	Forewarn ↓
	Social media on-the-go	$39 per month	Agent Crate ↓
	Agent coaching and goal-setting	$39 per month for agents; $459 for teams	Agently ↓

1. Zillow Premier Agent

• 

  
  
  Best for:
  
  Lead generation

• 

  
  
  Cost:
  
  Free with Zillow Premier Agent membership

• 

  
  
  Favorite feature:
  
  Built-in CRM and automated digital advertising

• 

  
  
  Available on:
  
  

Zillow is a powerhouse in the real estate world, especially when it comes to lead generation for agents. Sure, Zestimates can be hit or miss, but there’s no denying that millions of potential buyers flock to Zillow every day.

Becoming a Zillow Premier Agent lets you tap into an enormous pool of local, targeted leads. Plus, its app has a surprisingly robust customer relationship manager (CRM), allowing you to import leads, set up tasks, and automate texts and emails.

2. Curb Hero

• 

  
  
  Best for:
  
  Open houses

• 

  
  
  Cost:
  
  Free

• 

  
  
  Favorite feature:
  
  QR-code sign-in forms; integrations with 6,000+ CRMs

• 

  
  
  Available on:
  
  

Curb Hero is one of The Close’s best open house apps. It lets you create sleek open house digital sign-in sheets customized with your branding. These sheets are perfect for capturing visitors’ information for effortless follow-ups.

But it’s more than just a sign-in app — it gives you real-time data and analytics on your open house performance. Plus, the app integrates with most CRMs, allowing you to manage your leads easily after your event.

3. RPR (Realtors Property Resource)

• 

  
  
  Best for:
  
  Home valuations

• 

  
  
  Cost:
  
  Free for NAR members

• 

  
  
  Favorite feature:
  
  In-depth property reports and neighborhood demographics

• 

  
  
  Available on:
  
  

RPR (Realtors Property Resource) is a game-changer for NAR members, especially since it’s free. It’s packed with tools, including an in-depth property report and an Automated Valuation Model (AVM) that rivals how experienced agents do comparative market analysis.

You’ll get insights on home ownership history, mortgage info, neighborhood demographics, and market trends. The app also has GPS-enabled driving directions and instant property and market data access.

4. LoopNet

• 

  
  
  Best for:
  
  Commercial real estate

• 

  
  
  Cost:
  
  Free

• 

  
  
  Favorite feature:
  
  Comprehensive property insights; map-based search feature

• 

  
  
  Available on:
  
  

LoopNet is the premier online commercial real estate marketplace. It offers many tools and resources to help you access a vast network of potential buyers, sellers, and investors. It boasts over half a million listings, including industrial and multifamily properties. 

Its tools provide insights into property values, rental rates, and market conditions in specific areas or asset types. If you’re looking to scale your business, LoopNet is a must-have app.

5. Pivo Tour

• 

  
  
  Best for:
  
  3D tour videos

• 

  
  
  Cost:
  
  Free with a $400 Pivo Pro device

• 

  
  
  Favorite feature:
  
  Unlimited captures and AI-powered motion-tracking

• 

  
  
  Available on:
  
  

Pivo is one of the best apps for real estate agents looking to create virtual home tour videos. It combines an AI-driven motion-tracking camera with a high-quality photo editing app, making it easy to create videos for open houses and new listings. 

The system costs $400 as a one-time purchase and includes the Pivo phone holder, tripod attachment, and a remote. Compared to pricier 3D tour services like Matterport, Pivo can pay for itself with just one listing.

Related Article

How to Make a Virtual Tour in 6 Easy Steps

6. Canva

• 

  
  
  Best for:
  
  DIY design and marketing templates

• 

  
  
  Cost:
  
  Free; Subscription starts at $9.99 per month when billed annually

• 

  
  
  Favorite feature:
  
  In-app mobile editor; lots of free real estate templates

• 

  
  
  Available on:
  
  

Seriously, who hasn’t heard of Canva these days?! Canva is the most well-known and versatile design platform — a must-have for all your real estate marketing materials. Its user-friendly interface and massive template library let you quickly whip up social media posts and edit real estate videos. It even has real estate-specific icons, stock photos, and prefilled templates to streamline your workflow.

Looking for video editing software? Check out the Close’s roundup of the best real estate video editing software for some curated options.

7. BombBomb

• 

  
  
  Best for:
  
  Video messaging

• 

  
  
  Cost:
  
  Subscription starts at $33 per month

• 

  
  
  Favorite feature:
  
  Unlimited recording length; custom branded videos

• 

  
  
  Available on:
  
  

BombBomb is one of those top-rated real estate apps that makes video marketing seamless. It helps agents connect with leads in a more personal way. The app compresses your videos so they’re easy to send via text or email. 

While it’s not real estate-specific, its seamless email marketing integrations make it a favorite among agents. If you’re looking for the most powerful platform to harness the power of video marketing, BombBomb is a stellar choice.

8. Notion

• 

  
  
  Best for:
  
  Organizing files and data

• 

  
  
  Cost:
  
  Free; Subscription starts at $10

• 

  
  
  Favorite feature:
  
  Unlimited file uploads; custom websites and automation

• 

  
  
  Available on:
  
  

Notion is an incredibly versatile tool for organization and productivity that lets you customize your workspace to fit your needs. Whether you’re managing transactions or tracking leads, Notion’s system helps keep everything in one place. 

It integrates with tools like Google, Slack, Trello, and Dropbox. Agents can use databases, project boards, and task management tools to stay on top of every deal.

9. Dotloop

Manage transactions and modify real estate contracts anytime

• 

  
  
  Best for:
  
  Transaction management

• 

  
  
  Cost:
  
  $31.99 per month for agents

• 

  
  
  Favorite feature:
  
  Document scanner, clause manager, and audit trail

• 

  
  
  Available on:
  
  

Dotloop makes transaction management a breeze, keeping all your documents, e-signatures, and contracts in one easy-to-use platform. No more chasing paperwork — everything’s centralized for easy collaboration with clients and teammates. If you’re tired of the back-and-forth and want to save time, download the Dotloop app on your phone. We strongly recommend it — in fact, it’s in our list of the best real estate transaction management software.

10. Forewarn

• 

  
  
  Best for:
  
  Realtor safety

• 

  
  
  Cost:
  
  $20 per month

• 

  
  
  Favorite feature:
  
  Verify identities; view criminal histories and financial risks

• 

  
  
  Available on:
  
  

Realtor safety is non-negotiable, and Forewarn gives you instant background info on potential clients before you meet them. No more waiting days for a report — all you need is a quick search on your phone for key details like criminal history and financial risks. 

It’s a simple, no-fuss way to vet strangers and add more security to your business. If you are looking for a reliable, efficient, and easy-to-use tool to protect yourself, Forewarn is worth checking out.

Honorable Mentions

I came across some cool real estate software that works perfectly on mobile, although they don’t have a dedicated mobile app (yet!). But here’s an insider trick: you can save any website to your home screen for an app-like experience. Just visit the site, tap the share or menu icon, and select “Add to home screen.” Voila! One-click access anytime. 

Here are two of those tools you can use this way:

11. Agent Crate

• 

  
  
  Best for:
  
  Social media on the go

• 

  
  
  Cost:
  
  Starting at $39 per month

• 

  
  
  Key features:
  
  Marketing templates and a design studio that’s great for mobile

Agent Crate takes your social media posting to the next level. It features a vast library of content you can customize to fit your brand colors, logo, and design and post from anywhere. As with many real estate tech trends right now, it has also incorporated AI into its platform, helping you get your posts out even faster. If keeping up with social media feels like a chore, Agent Crate does the heavy lifting.

12. Agently

Set goals and stay on track with Agently

• 

  
  
  Best for:
  
  Agent coaching and goal-setting

• 

  
  
  Cost:
  
  $39 for agents; $459 for teams

• 

  
  
  Key features:
  
  Automated agent onboarding and AI-powered listing builder

Agently is like having a real estate coach in your pocket. With innovative tools to assist in onboarding, training, and productivity tracking, Agently gives brokers a leg up in keeping their agents moving forward and hitting their productivity and GCI goals while supporting their professional development. 

One standout feature? There are agent challenges and contests that turn daily tasks into fun, rewarding competitions.

Methodology: How we chose the best real estate apps

With years of experience analyzing and reviewing real estate tools, I’ve seen firsthand how the right apps can transform how agents and brokers work. For this article, our writers, editors, and real estate professionals reviewed hundreds of mobile apps for realtors. Our top picks were based on the following criteria:

• Functionality: The app must address agents’ practical challenges and streamline workflows rather than add unnecessary tasks. It should enhance efficiency and make daily operations easier.
• Pricing: The app’s cost should align with the value it provides. A strong return on investment (ROI) is key, whether through improved efficiency, lead gen, or enhanced agent productivity.
• Ease of use: The app should be intuitive and easily integrated into a busy workday. Having a minimal learning curve, user-friendly interface, and straightforward navigation are essential.
• Feedback and verified reviews: Widespread adoption and positive agent feedback indicate reliability. Growth in user adoption and positive customer reviews add credibility. 
• Stability: The best real estate apps for realtors should run smoothly with limited interruptions, crashes, or technical issues, ensuring a seamless experience.

Our team regularly reviews and edits the articles on our site to ensure we provide you with the most up-to-date information. We pride ourselves on an independent editorial review process. Read more about our methodology here.

Frequently Asked Questions (FAQs)

---

---

---

---

---

---

Your take

What are your go-to apps for real estate agents to boost your work efficiency, connect with leads faster, and close more deals? Do you agree with my list of the best apps for real estate? Which ones did I miss? Let me know in the comments!

The post 12 Best Real Estate Apps for Agents in 2025 appeared first on The Close.

For sale by owner (FSBO) sellers present agents with a unique opportunity to gain a listing and help sellers get more money for their home. Although reaching out to FSBO sellers can be challenging, a carefully crafted FSBO script can open the door to meaningful conversations. No matter the situation or objection, these FSBO scripts will help you feel prepared, confident, and ready to convert.

Download Our FSBO Scripts Here

1. Tom Ferry’s ‘appointment setter’ FSBO script

Top agents will tell you that simply getting in the door is the hardest part of landing a real estate seller lead. Of course, that’s no easy task, so we love this FSBO script from Tom Ferry, who’s helped countless agents master the art of converting FSBOs into clients.

• Why Tom Ferry’s script works: Every question in this script is seller-focused. Focusing on the seller’s property, needs, and goals keeps them engaged. Plus, the conversation naturally leads to highly valuable information about the market you could leverage with a buyer, even if this listing doesn’t work out.

2. David Hill’s ‘We’re trying to save some money’ FSBO script

Most FSBO sellers use the DIY approach for one reason: saving money. Check out what David Hill does to help negate this concern.

• Why David Hill’s script works: Hill’s script is effective because it creates camaraderie with the seller, identifies their needs, and commiserates with their pain points. Hill seals the deal by admitting he may be unable to help them. This openness is based on human psychology and creates a desire to have what’s been “taken away.”

3. Kyle Handy’s ‘Reverse selling’ FSBO script

Kyle Handy takes a no-nonsense approach to steering the conversation with FSBO sellers to productive and thoughtful places. This script is especially great if you’re in a competitive market where many agents are pursuing FSBOs.

• Why Kyle Handy’s script works: Kyle’s script uses a bit of reverse psychology to let your FSBO seller know that you’re not on the phone with them to change their minds but to understand what’s motivating them. This FSBO script works because you introduce yourself to them as an ally — and that relationship is far more likely to turn you into their agent down the road.

4. Mike Ferry’s ‘Describe your perfect agent’ FSBO script

We all know that Tom Ferry is a powerhouse, but did you know his father, Mike Ferry, has been a successful real estate coach for over 40 years? This Mike Ferry FSBO script gets your prospect to describe exactly what they’re looking for in an agent, even if they didn’t know it themselves.

• Why Mike Ferry’s script works: Instead of asking if they want an agent (and getting a quick no), this script gets FSBO sellers to describe their ideal realtor — which gives you a roadmap to win them over. This shift puts them in control, making them more open to the idea of working with an agent. Even if it doesn’t immediately lead to a listing appointment, it gets a date on the calendar.

5. Breakthrough Broker’s transparent FSBO script

In my experience, FSBOs typically have a nose for BS, so if you’re not being honest about why you’re contacting them, they can probably sniff it out. To quickly build trust with FSBO sellers, try this authentic approach from Breakthrough Broker. It’s simple, straightforward, and effective.

• Why Breakthrough Broker’s script works: It builds trust from the start by being completely transparent, putting FSBO sellers at ease. Unlike pushy agents who use aggressive tactics, this approach keeps the conversation open and honest. When sellers don’t feel pressured, they’re far more willing to listen and reach back out to you if their home doesn’t sell.

6. Fit Small Business’ ‘Older FSBO’ script

Sometimes, an FSBO listing will sit and become stale on the market, which presents a unique set of challenges for the seller and opportunities for the agent. Check out this Fit Small Business FSBO script explicitly designed for properties that have languished on the market for a while:

• Why Fit Small Business’ FSBO script works: Many FSBO sellers aren’t sure how long their home should take to sell or when to adjust their price. This script works because it lets the seller know there is help available. It also shows your professionalism and knowledge without being pushy, allowing the seller to see your value.

7. Agent Mastermind’s ‘I’ve got a buyer’ FSBO script

If you’re an agent with a network of buyers, you need a few for sale by owner scripts on hand. This will help get you in the door with FSBO home sellers, otherwise known as near-exclusive listings unknown to the rest of the market. This short-and-sweet buyer’s agent script from Agent Mastermind should always be in your back pocket.

• Why Agent Mastermind’s script works:: This FSBO script works because it communicates non-threateningly while sounding serious and professional. Remember, your FSBO prospects may not know real estate agent lingo, so when you use a term like “cooperating,” make sure you can explain it in layperson’s terms.

• Why Agent Mastermind’s script works:: This FSBO script works because it communicates non-threateningly while sounding serious and professional. Remember, your FSBO prospects may not know real estate agent lingo, so when you use a term like “cooperating,” make sure you can explain it in layperson’s terms.

8. Breakthrough Broker’s ‘Choose your own adventure’ FSBO script

The Breakthrough Broker takes for sale by owner scripts to the next level, using a flowchart so you can alter your approach midstream if necessary. This script gives you the confidence to pivot if the conversation doesn’t go as planned.

• Why this FSBO script works: You can practice your script all you want, but what happens when a seller says something you’re not expecting? This script helps agents pivot smoothly when faced with objections. It works because the flowchart gives you a ready answer to get past that first (and often the toughest) no.

9. The Close’s ‘Meeting a Seller In-person’ FSBO script

Many FSBO scripts are about securing an in-person meeting. If you’re already face-to-face, you’ve won half the battle. This script, created by The Close experts, asks the right questions to learn why they’ve listed FSBO and their pain points. Once you understand their motivation, you can tailor your pitch to their needs.

• Why our script works: This FSBO script works because you keep the conversation casual and ask questions to focus on them, which builds rapport. You become more of a friend and ally than a salesperson hawking a service. The discussion sets you up to make a pitch to solve their problems and get your foot in the door.

10. Jodie Cordell’s FSBO script for a flyer or postcard

Jodie Cordell penned a script to use on a flyer or postcard that will advertise your services and reveal the risks involved in selling on one’s own.

• Why Jodie Cordell’s script works: It taps into a common FSBO concern — getting the short end of the deal — while offering a solution. The “coffee on me” is a nice touch, making it easy to set up that first face-to-face meeting. After all, who doesn’t love a free cup of coffee?

Tips and tools for using your FSBO scripts effectively

Now that you’ve got your for sale by owner scripts, here are some helpful hints for using them effectively.

• Rehearse your FSBO scripts: Find another agent with whom you can role-play. You want to practice with someone familiar with the sorts of objections you’ll encounter to get comfortable moving the conversation forward, even in the face of “no.”
• Choose the best time to call: A study by Lead Response Management suggests that the best time to reach people is between 4 and 6 p.m. However, FSBOs expect frequent calls about their homes. The best time to prospect FSBO homes is when you feel prepared and confident and can regularly set aside time.
• Double your efforts with text messaging: Sure, getting a seller on the phone is always better. But if they don’t answer when you call, try texting them immediately. Don’t even bother with a voicemail — just text them instead. And if you think scripts are great in person or over the phone, they’re just as effective in text messaging.
• Send an FSBO prospecting letter: A real estate prospecting letter increases your exposure to FSBOs you want to convert. Many successful agents use this strategy alongside calls and texts to build familiarity and trust. When FSBOs repeatedly see your name, face, and message, they become more likely to engage.
• Use an auto-dialer: When you have a list of 50 phone numbers you are working with, it’s incredible how much time you spend physically dialing and waiting. An auto-dialer streamlines your calling process by dialing multiple numbers simultaneously and only connecting you to those who pick up.
• Get a dedicated business phone number: Carrying multiple phones is unrealistic and a recipe for mix-ups. Instead, consider a simple virtual phone system, which provides you with a second phone number to keep business and personal calls separate. You can make calls, send texts, record custom greetings, set up extensions, and even receive inbound faxes.

Frequently Asked Questions (FAQs)

---

---

---

Your take

Cold calling can be intimidating and frustrating. Without a strong FSBO script, you could be setting yourself up for failure. Take these for sale by owner scripts, tweak them to make them your own, and start practicing them. 

But more importantly, remember that FSBOs are simply people who don’t know they need your help yet. So always listen with empathy and offer value. Pretty soon, you’ll be converting FSBOs into listings.

Have any tips or questions about these FSBO scripts for realtors? Let me know in the comments!

The post 10 Best FSBO Scripts To Get More Listings in 2025 appeared first on The Close.

In this report, you’ll find a high-level snapshot of the trends shaping the market for each neighborhood across Hawai’i. 

The full report is available here: Hawai’i Q4 2024 Market (Micro) Insights Report.

The post Hawai’i Quarterly Market Insights Report: Q4 2024 first appeared on California Real Estate Blog.

In this report, you’ll find a high-level snapshot of the trends shaping the market for each neighborhood across the SoCal region, from the Central Coast to Orange County.

The full report is available here: SoCal Q4 2024 Market (Micro) Insights Report.

The post SoCal Quarterly Market Insights Report: Q4 2024 first appeared on California Real Estate Blog.

In this report, you’ll find a high-level snapshot of the trends shaping the market for each neighborhood across the SoCal region, from the Central Coast to Orange County. The full report is available here: SoCal Q3 2024 Market (Micro) Insights Report.

The post SoCal Quarterly Market Insights Report: Q3 2024 first appeared on California Real Estate Blog.

In this report, you’ll find a high-level snapshot of the trends shaping the market for each neighborhood across Hawai’i. The full report is available here: Hawai’i Q3 2024 Market (Micro) Insights Report.

The post Hawai’i Quarterly Market Insights Report: Q3 2024 first appeared on California Real Estate Blog.

The Pacific Financial Group highlighted hypothetical performance in ads in a way that violated the commission’s marketing rule, according to a settlement order released Friday.