{"id":1025,"date":"2025-05-15T14:27:55","date_gmt":"2025-05-15T14:27:55","guid":{"rendered":"http:\/\/www.av-forums.net\/?p=1025"},"modified":"2025-05-26T11:28:40","modified_gmt":"2025-05-26T11:28:40","slug":"the-top-10-real-estate-lead-generation-companies-for-2025","status":"publish","type":"post","link":"http:\/\/www.av-forums.net\/index.php\/2025\/05\/15\/the-top-10-real-estate-lead-generation-companies-for-2025\/","title":{"rendered":"The Top 10 Real Estate Lead Generation Companies for 2025"},"content":{"rendered":"<p>Are you getting frustrated with leads rarely turning into closed deals? As a licensed broker myself, that\u2019s something I totally get! Fortunately, there are plenty of solutions to this problem, and one of them is working with the right lead generation company. The best lead gen companies have the capability to generate, manage, and nurture quality leads, provide data insights, and present their data in an easy-to-use interface.&nbsp;<\/p>\n<p>I\u2019ve researched more than a dozen lead generation companies and selected the following as my top picks based on things like pricing, features, customer service, and customer ratings.&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/link.technologyadvice.com\/r\/cinc-tc-top-real-estate-lead-generation-companies\" target=\"_blank\" rel=\"noopener sponsored nofollow\">CINC<\/a>: Best overall for hyperlocal lead generation and IDX websites<\/li>\n<li><a href=\"https:\/\/link.technologyadvice.com\/r\/incom-tc-top-real-estate-lead-generation-companies\" target=\"_blank\" rel=\"noopener sponsored nofollow\">iNCOM<\/a>: Best website designs for lead generation<\/li>\n<li><a href=\"https:\/\/link.technologyadvice.com\/r\/offrs-tc-top-real-estate-lead-generation-companies\" target=\"_blank\" rel=\"noopener sponsored nofollow\">Offrs<\/a>: Best for seller leads without a contract<\/li>\n<li><a href=\"https:\/\/link.technologyadvice.com\/r\/market-leader-tc-top-real-estate-lead-generation-companies\" target=\"_blank\" rel=\"noopener sponsored nofollow\">Market Leader<\/a>: Best for predictable exclusive leads<\/li>\n<li><a href=\"https:\/\/link.technologyadvice.com\/r\/real-geeks-tc-top-real-estate-lead-generation-companies\" target=\"_blank\" rel=\"noopener sponsored nofollow\">Real Geeks<\/a>: Best for affordable, all-in-one lead generation platform<\/li>\n<li><a href=\"https:\/\/link.technologyadvice.com\/r\/redx-tc-top-real-estate-lead-generation-companies\" target=\"_blank\" rel=\"noopener sponsored nofollow\">REDX<\/a>: Best for niche leads and affordability<\/li>\n<li><a href=\"https:\/\/link.technologyadvice.com\/r\/zbuyer-tc-top-real-estate-lead-generation-companies\" target=\"_blank\" rel=\"noopener sponsored nofollow\">zBuyer<\/a>: Best for buyer and seller leads with no long-term contract<\/li>\n<li><a href=\"https:\/\/link.technologyadvice.com\/r\/zurple-tc-top-real-estate-lead-generation-companies\" target=\"_blank\" rel=\"noopener sponsored nofollow\">Zurple<\/a>: Best automated lead nurturing system<\/li>\n<li><a href=\"https:\/\/link.technologyadvice.com\/r\/zillow-tc-top-real-estate-lead-generation-companies\" target=\"_blank\" rel=\"noopener sponsored nofollow\">Zillow Premier Agent<\/a>: Best for capturing buyer leads<\/li>\n<li><a href=\"https:\/\/link.technologyadvice.com\/r\/smartzip-tc-top-real-estate-lead-generation-companies\" target=\"_blank\" rel=\"noopener sponsored nofollow\">SmartZip<\/a>: Best for geographic farming<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"Picks\">My picks for the top real estate lead generation companies<\/h2>\n<table id=\"tablepress-2681\" class=\"tablepress tablepress-id-2681 tbody-has-connected-cells\">\n<thead>\n<tr class=\"row-1\">\n<th class=\"column-1\"><\/th>\n<th class=\"column-2\">Standout Features<\/th>\n<th class=\"column-3\">Starting Monthly Price<\/th>\n<th class=\"column-4\">Learn More<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n<td class=\"column-1\"><img loading=\"lazy\" src=\"http:\/\/www.av-forums.net\/wp-content\/uploads\/2025\/04\/cinc-logo-1.png\" alt=\"cinc logo\" width=\"150\" height=\"56\" class=\"alignnone size-full wp-image-109097\" \/><\/td>\n<td class=\"column-2\">\n<ul><\/p>\n<li>Integrated CRM<\/li>\n<p><\/p>\n<li>AI-powered automations<\/li>\n<p>\n<\/ul>\n<p>\n<\/td>\n<td class=\"column-3\">$899<\/td>\n<td class=\"column-4\"><a href=\"https:\/\/theclose.com\/cinc-review\/\">CINC Review<\/a>\n<\/td>\n<\/tr>\n<tr class=\"row-3\">\n<td colspan=\"4\" class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/link.technologyadvice.com\/r\/cinc-tc-top-real-estate-lead-generation-companies\" target=\"_blank\" rel=\"nofollow noopener sponsored\">Visit CINC<\/a><\/td>\n<\/tr>\n<tr class=\"row-4\">\n<td class=\"column-1\"><img loading=\"lazy\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/10\/iNCOM-logo.png\" alt=\"iNCOM logo.\" width=\"150\" height=\"53\" class=\"alignnone size-full wp-image-104629\" \/><\/td>\n<td class=\"column-2\">\n<ul><\/p>\n<li>VIrtual property tours<\/li>\n<p><\/p>\n<li>IDX website functionality<\/li>\n<p>\n<\/ul>\n<p>\n<\/td>\n<td class=\"column-3\">$54.95 + $250 setup fee<\/td>\n<td class=\"column-4\"><a href=\"https:\/\/theclose.com\/incom-real-estate\/\">iNCOM Review<\/a>\n<\/td>\n<\/tr>\n<tr class=\"row-5\">\n<td colspan=\"4\" class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/link.technologyadvice.com\/r\/incom-tc-top-real-estate-lead-generation-companies\" target=\"_blank\" rel=\"nofollow noopener sponsored\">Visit iNCOM<\/a><\/td>\n<\/tr>\n<tr class=\"row-6\">\n<td class=\"column-1\"><img loading=\"lazy\" src=\"http:\/\/www.av-forums.net\/wp-content\/uploads\/2025\/05\/SeL0LGMF_400x400.jpg\" alt=\"Offrs\" width=\"150\" height=\"56\" class=\"alignnone size-full wp-image-61541\" \/><\/td>\n<td class=\"column-2\">\n<ul><\/p>\n<li>AI-powered chat agents<\/li>\n<p><\/p>\n<li>Free business marketing plan analysis<\/li>\n<p>\n<\/ul>\n<\/td>\n<td class=\"column-3\">10 cents per lead<\/td>\n<td class=\"column-4\"><a href=\"https:\/\/theclose.com\/offrs-review\/\">Offrs Review<\/a>\n<\/td>\n<\/tr>\n<tr class=\"row-7\">\n<td colspan=\"4\" class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/link.technologyadvice.com\/r\/offrs-tc-top-real-estate-lead-generation-companies\" target=\"_blank\" rel=\"nofollow noopener sponsored\">Visit Offrs<\/a><\/td>\n<\/tr>\n<tr class=\"row-8\">\n<td class=\"column-1\"><img loading=\"lazy\" src=\"https:\/\/assets.theclose.com\/uploads\/2020\/04\/Market-Leader-logo-e1586185291600-300x75.png\" alt=\"Market Leader logo.\" width=\"150\" height=\"55\" class=\"alignnone size-medium wp-image-9606\" \/><\/td>\n<td class=\"column-2\">\n<ul><\/p>\n<li>Automated lead engagement<\/li>\n<p><\/p>\n<li>Exclusive hyperlocal leads<\/li>\n<p>\n<\/ul>\n<\/td>\n<td class=\"column-3\">$189 + $10-$50 per lead (for one user only)<\/td>\n<td class=\"column-4\"><a href=\"https:\/\/theclose.com\/market-leader-review\/\">Market Leader Review<\/a>\n<\/td>\n<\/tr>\n<tr class=\"row-9\">\n<td colspan=\"4\" class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/link.technologyadvice.com\/r\/market-leader-tc-top-real-estate-lead-generation-companies\" target=\"_blank\" rel=\"nofollow noopener sponsored\">Visit Market Leader<\/a><\/td>\n<\/tr>\n<tr class=\"row-10\">\n<td class=\"column-1\"><img loading=\"lazy\" src=\"https:\/\/assets.theclose.com\/uploads\/2018\/04\/Real-Geeks-300x69.png\" alt=\"\" width=\"150\" height=\"56\" class=\"alignnone size-medium wp-image-902\" \/><\/td>\n<td class=\"column-2\">\n<ul><\/p>\n<li>Property valuation tools for clients<\/li>\n<p><\/p>\n<li>Property search app<\/li>\n<p>\n<\/ul>\n<\/td>\n<td class=\"column-3\">$299<\/td>\n<td class=\"column-4\"><a href=\"https:\/\/theclose.com\/real-geeks-review\/\">Real Geeks Review<\/a>\n<\/td>\n<\/tr>\n<tr class=\"row-11\">\n<td colspan=\"4\" class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/link.technologyadvice.com\/r\/real-geeks-tc-top-real-estate-lead-generation-companies\" target=\"_blank\" rel=\"nofollow noopener sponsored\">Visit Real Geeks<\/a><\/td>\n<\/tr>\n<tr class=\"row-12\">\n<td class=\"column-1\"><img loading=\"lazy\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/08\/unnamed-2024-08-29T160345.662.png\" alt=\"redx logo\" width=\"150\" height=\"50\" class=\"alignnone size-full wp-image-101750\" \/><\/td>\n<td class=\"column-2\">\n<ul><\/p>\n<li>Professionally managed social media<\/li>\n<p><\/p>\n<li>Customizable postcards and direct mailers<\/li>\n<p>\n<\/ul>\n<\/td>\n<td class=\"column-3\">$49.99<\/td>\n<td class=\"column-4\"><a href=\"https:\/\/theclose.com\/redx-review\/\">REDX Review<\/a>\n<\/td>\n<\/tr>\n<tr class=\"row-13\">\n<td colspan=\"4\" class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/link.technologyadvice.com\/r\/redx-tc-top-real-estate-lead-generation-companies\" target=\"_blank\" rel=\"nofollow noopener sponsored\">Visit REDX<\/a><\/td>\n<\/tr>\n<tr class=\"row-14\">\n<td class=\"column-1\"><img loading=\"lazy\" src=\"http:\/\/www.av-forums.net\/wp-content\/uploads\/2025\/03\/zbuyerlogo.png\" alt=\"zbuyer logo\" width=\"150\" height=\"50\" class=\"alignnone size-full wp-image-80793\" \/><\/td>\n<td class=\"column-2\">\n<ul><\/p>\n<li>Mastermind groups for assistance from other professionals<\/li>\n<p><\/p>\n<li>Compliance checks for do-not-call lists<\/li>\n<p>\n<\/ul>\n<\/td>\n<td class=\"column-3\">$400<\/td>\n<td class=\"column-4\"><a href=\"https:\/\/theclose.com\/zbuyer-review\/\">zBuyer Review<\/a>\n<\/td>\n<\/tr>\n<tr class=\"row-15\">\n<td colspan=\"4\" class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/link.technologyadvice.com\/r\/zbuyer-tc-top-real-estate-lead-generation-companies\" target=\"_blank\" rel=\"nofollow noopener sponsored\">Visit zBuyer<\/a><\/td>\n<\/tr>\n<tr class=\"row-16\">\n<td class=\"column-1\"><img loading=\"lazy\" src=\"http:\/\/www.av-forums.net\/wp-content\/uploads\/2025\/03\/zurple_logo.png\" alt=\"zurple logo.\" width=\"150\" height=\"50\" class=\"alignnone size-full wp-image-86301\" \/><\/td>\n<td class=\"column-2\">\n<ul><\/p>\n<li>Automated behavior-driven personalized messaging<\/li>\n<p><\/p>\n<li>Consistent flow of exclusive monthly leads<\/li>\n<p>\n<\/ul>\n<\/td>\n<td class=\"column-3\">$309<\/td>\n<td class=\"column-4\"><a href=\"https:\/\/theclose.com\/zurple-review\/\">Zurple Review<\/a>\n<\/td>\n<\/tr>\n<tr class=\"row-17\">\n<td colspan=\"4\" class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/link.technologyadvice.com\/r\/zurple-tc-top-real-estate-lead-generation-companies\" target=\"_blank\" rel=\"nofollow noopener sponsored\">Visit Zurple<\/a><\/td>\n<\/tr>\n<tr class=\"row-18\">\n<td class=\"column-1\"><img loading=\"lazy\" src=\"https:\/\/assets.theclose.com\/uploads\/2025\/03\/Zillow-e1743155289894.png\" alt=\"Zillow logo\" width=\"150\" height=\"56\" class=\"alignnone size-full wp-image-111514\" \/><\/td>\n<td class=\"column-2\">\n<ul><\/p>\n<li>Ability to identify and target hot leads only<\/li>\n<p><\/p>\n<li>Client communication and management tools<\/li>\n<p>\n<\/ul>\n<\/td>\n<td class=\"column-3\">$300<\/td>\n<td class=\"column-4\"><a href=\"https:\/\/theclose.com\/zillow-premier-agent-worth-cost\/\">Zillow Premier Agent Review<\/a>\n<\/td>\n<\/tr>\n<tr class=\"row-19\">\n<td colspan=\"4\" class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/link.technologyadvice.com\/r\/zillow-tc-top-real-estate-lead-generation-companies\" target=\"_blank\" rel=\"nofollow noopener sponsored\">Visit Zillow<\/a><\/td>\n<\/tr>\n<tr class=\"row-20\">\n<td class=\"column-1\"><img loading=\"lazy\" src=\"http:\/\/www.av-forums.net\/wp-content\/uploads\/2025\/05\/smartzip.png\" alt=\"smartzip logo\" width=\"150\" height=\"50\" class=\"alignnone size-full wp-image-69066\" \/><\/td>\n<td class=\"column-2\">\n<ul><\/p>\n<li>Dedicated client review website<\/li>\n<p><\/p>\n<li>Automated direct mail campaigns<\/li>\n<p>\n<\/ul>\n<p>\n<\/td>\n<td class=\"column-3\">$299<\/td>\n<td class=\"column-4\"><a href=\"https:\/\/theclose.com\/smartzip-review\/\">SmartZip<\/a>\n<\/td>\n<\/tr>\n<tr class=\"row-21\">\n<td colspan=\"4\" class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/link.technologyadvice.com\/r\/smartzip-tc-top-real-estate-lead-generation-companies\" target=\"_blank\" rel=\"nofollow noopener sponsored\">Visit SmartZip<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!-- #tablepress-2681 from cache --><\/p>\n<h2 class=\"wp-block-heading\" id=\"CINC\">CINC: Best overall for hyperlocal leads &amp; IDX websites<\/h2>\n<div id=\"tc-scorecard-109147\" class=\"scorecard border drop-shadow border-radius-8\">\n<div class=\"border-bottom border-width-2 p-16 h-88 \">\n<div class=\"w-sm-50p d-flex align-items-center justify-center h-100 pe-sm-24 padding-fix\">\n      <img style=\"max-height: 3rem;max-width: 80%\" src=\"http:\/\/www.av-forums.net\/wp-content\/uploads\/2025\/04\/cinc-logo-1.png\" alt=\"CINC\" \/>\n    <\/div>\n<\/p><\/div>\n<div class=\"ratings-container d-flex flex-col flex-sm-row p-16\">\n<div class=\"w-100 w-sm-50p p-lg-16 order-2 order-sm-1\">\n<div class=\"font-weight-bold mb-16 roboto-20\">Pros<\/div>\n<ul class=\"pros mx-0\">\n<li>Exclusive buyer and seller leads<\/li>\n<li>Advertising strategy to drive higher-quality leads<\/li>\n<li>Easily scalable for teams and brokerages<\/li>\n<li>Beautifully designed websites<\/li>\n<li>Cutting-edge CRM and AI nurturing tools<\/li>\n<\/ul>\n<div class=\"font-weight-bold mb-16 roboto-20\">Cons<\/div>\n<ul class=\"cons mx-0 mb-0\">\n<li>Relatively high price tag for solo agents<\/li>\n<li>Don\u2019t own your IDX website<\/li>\n<li>Overwhelming complex system for some agents<\/li>\n<li>No customization options<\/li>\n<\/ul><\/div>\n<div class=\"area-right w-100 w-sm-50p bg-gray-light-4 border-radius-8 order-1 order-sm-2 mb-24 mb-sm-0 d-flex flex-col\">\n<div class=\"font-weight-bold h-72 d-flex ps-16 align-items-center border-bottom border-width-2 roboto-20 justify-space-between\">\n<div class=\"padding-fix\">The Close Score<\/div>\n<div class=\"roboto-28 rating w-72 h-100 d-flex align-items-center justify-content-center padding-fix\">4.8<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Pricing:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.0<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">General Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">5.0<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Advanced Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.1<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Service:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.4<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Rating:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.4<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Expert Score:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.3<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow\">\n<div class=\"flex-grow\"><\/div>\n<div class=\"roboto-14 rating py-3 w-72 d-flex justify-content-center align-items-end line-height-100\">\n<div class=\"pe-8 opacity-50\">out<br \/>of<\/div>\n<div class=\"roboto-28 opacity-50\" style=\"padding-bottom: .4rem\">5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I chose CINC<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img class=\"icon-image absolute\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/cost.webp\" \/><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tStarting monthly prices:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\t$899 for single agents and $1,299 for teams\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<p>CINC is my pick as the best overall lead generation company because it offers an all-in-one platform with a wide range of features and functionality. To ensure quality leads, it utilizes proprietary technology to target niche property types within hyperlocal markets. It can also target specific submarkets to factor in things like school districts, geographical landmarks, cultural touchstones, and more.&nbsp;<\/p>\n<p>Other features included with CINC\u2019s all-in-one platform include an advanced customer relationship manager (CRM), IDX websites, lead automations, mobile apps, AI-powered tools, and integrations with various social media websites. Personally, I\u2019m particularly impressed with its CRM \u2014 and while it did not make our list of the <a href=\"https:\/\/theclose.com\/best-real-estate-crm\/\">best real estate CRM\u2019s<\/a>, I believe it\u2019s worth checking out, considering all of the included tools and functionality offered by the company.&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1200\" height=\"823\" src=\"http:\/\/www.av-forums.net\/wp-content\/uploads\/2025\/05\/CINC-real-estate-lead-generation-new-opportunity-1200x823-1.png\" alt=\"Two couples inside a home entry with a box containing a campaign summary from CINC\" class=\"wp-image-87550\" \/><figcaption class=\"wp-element-caption\">Lead capture platform for agents (Source: <a href=\"https:\/\/www.cincpro.com\/\" target=\"_blank\" rel=\"noopener\">CINC<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Standout features<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Social media integrations: <\/strong>CINC is a business partner of Meta, something you can leverage to advertise on social media to capture more leads on platforms like Facebook and Instagram. Social media leads typically carry a lower cost, and with CINC, you can target leads based on location and demographic factors. Information obtained from social media leads also tend to be more accurate, since the data is pulled directly from the home seeker\u2019s profile.&nbsp;&nbsp;<\/li>\n<li><strong>AI-powered tools: <\/strong>With conversational AI, you can get assistance in nurturing leads. It\u2019s essentially a virtual team member that\u2019s available 24\/7. The data it collects from conversations is also analyzed, and highly motivated leads will then be passed on to you for additional follow-up. This is why CINC landed on our list of the <a href=\"https:\/\/theclose.com\/best-real-estate-ai-tools\/\">best real estate AI tools<\/a> for its lead generation and nurturing capabilities.&nbsp;<\/li>\n<li><strong>Lead automations:<\/strong> Automated tasks can be set for sending emails, following up with conversations you\u2019ve had with clients, and more.&nbsp;<\/li>\n<\/ul>\n<p><strong>CRM: <\/strong>CINC\u2019s advanced CRM allows you to manage all of the contact information you obtain to effectively and efficiently make lead management as simple as possible. Leads can be routed to specific agents, begin drip campaigns, and more.<\/p>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit CINC<\/a>\n  <\/div>\n<h2 class=\"wp-block-heading\" id=\"iNCOM\">iNCOM: Best website designs for lead generation<\/h2>\n<div id=\"tc-scorecard-113424\" class=\"scorecard border drop-shadow border-radius-8\">\n<div class=\"border-bottom border-width-2 p-16 h-88 \">\n<div class=\"w-sm-50p d-flex align-items-center justify-center h-100 pe-sm-24 padding-fix\">\n      <img style=\"max-height: 3rem;max-width: 80%\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/10\/iNCOM-logo.png\" alt=\"iNCOM\" \/>\n    <\/div>\n<\/p><\/div>\n<div class=\"ratings-container d-flex flex-col flex-sm-row p-16\">\n<div class=\"w-100 w-sm-50p p-lg-16 order-2 order-sm-1\">\n<div class=\"font-weight-bold mb-16 roboto-20\">Pros<\/div>\n<ul class=\"pros mx-0\">\n<li>Free unlimited web pages<\/li>\n<li>Highly customizable web designs<\/li>\n<li>Free upgrades for the life of the product\/service<\/li>\n<\/ul>\n<div class=\"font-weight-bold mb-16 roboto-20\">Cons<\/div>\n<ul class=\"cons mx-0 mb-0\">\n<li>Some services, such as SEO marketing, require a minimum 12-month commitment<\/li>\n<li>Some services not available in all areas<\/li>\n<li>No live chat options<\/li>\n<li>May require you to bundle multiple products and services to meet your business needs<\/li>\n<\/ul><\/div>\n<div class=\"area-right w-100 w-sm-50p bg-gray-light-4 border-radius-8 order-1 order-sm-2 mb-24 mb-sm-0 d-flex flex-col\">\n<div class=\"font-weight-bold h-72 d-flex ps-16 align-items-center border-bottom border-width-2 roboto-20 justify-space-between\">\n<div class=\"padding-fix\">The Close Score<\/div>\n<div class=\"roboto-28 rating w-72 h-100 d-flex align-items-center justify-content-center padding-fix\">4.8<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">PRICING<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.4<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">GENERAL FEATURES<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.7<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">ADVANCED FEATURES<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">5.0<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">CUSTOMER SERVICE<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.5<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">CUSTOMER RATING<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.7<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">EXPERT SCORE<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.4<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow\">\n<div class=\"flex-grow\"><\/div>\n<div class=\"roboto-14 rating py-3 w-72 d-flex justify-content-center align-items-end line-height-100\">\n<div class=\"pe-8 opacity-50\">out<br \/>of<\/div>\n<div class=\"roboto-28 opacity-50\" style=\"padding-bottom: .4rem\">5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I chose iNCOM<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img class=\"icon-image absolute\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/cost.webp\" \/><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tStarting monthly prices:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\t$54.95 + $250 setup fee for agents\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<p>If you\u2019re a relatively new agent and want to focus on generating leads from your website, iNCOM is a fantastic option to consider. Regardless of your experience in the industry, you\u2019ll be able to get up and running quickly with a fully functioning website. Once that\u2019s complete, iNCOM provides a number of tools to help you maximize your lead generation efforts.&nbsp;<\/p>\n<p>SEO tools, for instance, can help boost your website\u2019s visibility in search engines such as Google, Bing, Yahoo, and AOL. You\u2019ll also get a structured SEO plan which includes a full website assessment, keyword research and development, meta tag building, content building, copywriting, and much more. In addition to these services and website analytics, iNCOM also has a CRM to help manage the leads being generated.&nbsp;<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1200\" height=\"483\" src=\"http:\/\/www.av-forums.net\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-15-at-9.31.17\u202fPM-1200x483-1.png\" alt=\"\" class=\"wp-image-113425\" \/><figcaption class=\"wp-element-caption\">Lead capture platform for agents (Source: iNCOM)<\/figcaption><\/figure>\n<h3 class=\"wp-block-heading\">Standout features<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>IDX functionality: <\/strong>iNCOM has IDX listing syndication that can drive additional traffic to your company\u2019s website. It makes it easy for your leads to view properties listed in the MLS, and ensures they have the most updated information as listings are automatically uploaded and updated.&nbsp;<\/li>\n<li><strong>Automated reporting and analytics:<\/strong> Gain crucial insight into your website\u2019s performance and the effectiveness of your marketing efforts. Automated reports allow you to track things like user engagement and historical web traffic.&nbsp;<\/li>\n<li><strong>Virtual tours: <\/strong>Allow your listings to stand apart from the competition by implementing virtual tours on top of standard photos of the property.<\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit iNCOM<\/a>\n  <\/div>\n<h2 class=\"wp-block-heading\" id=\"Offrs\">Offrs: Best for seller leads without a contract<\/h2>\n<div id=\"tc-scorecard-109150\" class=\"scorecard border drop-shadow border-radius-8\">\n<div class=\"border-bottom border-width-2 p-16 h-88 \">\n<div class=\"w-sm-50p d-flex align-items-center justify-center h-100 pe-sm-24 padding-fix\">\n      <img style=\"max-height: 3rem;max-width: 80%\" src=\"http:\/\/www.av-forums.net\/wp-content\/uploads\/2025\/05\/Offrs-Logo-e1620309870157.png\" alt=\"Offrs\" \/>\n    <\/div>\n<\/p><\/div>\n<div class=\"ratings-container d-flex flex-col flex-sm-row p-16\">\n<div class=\"w-100 w-sm-50p p-lg-16 order-2 order-sm-1\">\n<div class=\"font-weight-bold mb-16 roboto-20\">Pros<\/div>\n<ul class=\"pros mx-0\">\n<li>Smart data platform based on hundreds of data points<\/li>\n<li>Accurate prediction rates<\/li>\n<li>Guaranteed exclusive leads<\/li>\n<li>Lead conversion using AI technology, powered by ROOF<\/li>\n<li>Some online ad spend included<\/li>\n<li>No contract option, allowing agents to test the platform before committing<\/li>\n<\/ul>\n<div class=\"font-weight-bold mb-16 roboto-20\">Cons<\/div>\n<ul class=\"cons mx-0 mb-0\">\n<li>No CRM<\/li>\n<li>Long lead-nurture time<\/li>\n<li>Pricey ROOF referral fee<\/li>\n<li>Noncontract option twice the price of annual contract<\/li>\n<\/ul><\/div>\n<div class=\"area-right w-100 w-sm-50p bg-gray-light-4 border-radius-8 order-1 order-sm-2 mb-24 mb-sm-0 d-flex flex-col\">\n<div class=\"font-weight-bold h-72 d-flex ps-16 align-items-center border-bottom border-width-2 roboto-20 justify-space-between\">\n<div class=\"padding-fix\">The Close Score<\/div>\n<div class=\"roboto-28 rating w-72 h-100 d-flex align-items-center justify-content-center padding-fix\">4.4<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Pricing<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.3<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">General Features<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.8<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Advanced Features<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.6<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Service<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.3<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Rating<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.1<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Expert Score<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.9<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow\">\n<div class=\"flex-grow\"><\/div>\n<div class=\"roboto-14 rating py-3 w-72 d-flex justify-content-center align-items-end line-height-100\">\n<div class=\"pe-8 opacity-50\">out<br \/>of<\/div>\n<div class=\"roboto-28 opacity-50\" style=\"padding-bottom: .4rem\">5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I chose Offrs<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img class=\"icon-image absolute\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/cost.webp\" \/><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tStarting monthly prices:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\t10 cents per month for each lead; $400 per month for leads in one ZIP code\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<p>If you\u2019re looking for quality leads but don\u2019t want to get locked into a long-term contract, Offrs is an excellent option to consider. That\u2019s because it uses predictive analytics to identify homeowners most likely to list their properties for sale in the coming 12 months in generating quality leads. In fact, it advertises a 72% accuracy rate for its predictions and guarantees a minimum number of leads per month depending on your product tier.&nbsp;<\/p>\n<p>To highlight the importance and effectiveness of its <a href=\"https:\/\/theclose.com\/best-real-estate-predictive-analytics-companies\/\">predictive technology<\/a> in identifying who is most likely to list their home for sale, data from the <a href=\"https:\/\/www.nar.realtor\/sites\/default\/files\/2024-11\/2024-profile-of-home-buyers-and-sellers-highlights-11-04-2024_2.pdf\" target=\"_blank\" rel=\"noopener\">National Association of Realtors<\/a> showed that most buyers only interviewed one agent before making a decision, with 77% being repeat buyers. In other words, being the first to speak with a homeowner can pay massive dividends.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"800\" height=\"561\" src=\"http:\/\/www.av-forums.net\/wp-content\/uploads\/2025\/05\/desktop-app-3.jpg\" alt=\"Example of geotargeting inside Offrs for lead generation\" class=\"wp-image-87590\" \/><figcaption class=\"wp-element-caption\">Choose your real estate target area with a drawing tool. (Source: <a href=\"https:\/\/offrs.com\/\" target=\"_blank\" rel=\"noopener\">Offrs<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Standout features<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Marketing plan: <\/strong>Offrs provides a free marketing plan for real estate agents who are concerned about how many leads they\u2019ll need to generate in order to reach income goals.&nbsp;<\/li>\n<li><strong>AI agents: <\/strong>Powered by Raia AI, you\u2019ll be able to customize an AI agent platform. No coding skills are needed, and you can set one up in as little as several minutes to suit your specific use case and target audience.<\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit Offrs<\/a>\n  <\/div>\n<h2 class=\"wp-block-heading\" id=\"Market-Leader\">Market Leader: Best for exclusive leads<\/h2>\n<div id=\"tc-scorecard-109149\" class=\"scorecard border drop-shadow border-radius-8\">\n<div class=\"border-bottom border-width-2 p-16 h-88 \">\n<div class=\"w-sm-50p d-flex align-items-center justify-center h-100 pe-sm-24 padding-fix\">\n      <img style=\"max-height: 3rem;max-width: 80%\" src=\"http:\/\/www.av-forums.net\/wp-content\/uploads\/2025\/05\/Market-Leader-logo-e1586185291600.png\" alt=\"Market Leader\" \/>\n    <\/div>\n<\/p><\/div>\n<div class=\"ratings-container d-flex flex-col flex-sm-row p-16\">\n<div class=\"w-100 w-sm-50p p-lg-16 order-2 order-sm-1\">\n<div class=\"font-weight-bold mb-16 roboto-20\">Pros<\/div>\n<ul class=\"pros mx-0\">\n<li>Predictable number of exclusive leads every month<\/li>\n<li>Network Boost social media leads<\/li>\n<li>A great mobile app<\/li>\n<li>CRM and automated nurturing tools included<\/li>\n<\/ul>\n<div class=\"font-weight-bold mb-16 roboto-20\">Cons<\/div>\n<ul class=\"cons mx-0 mb-0\">\n<li>Dated IDX lead generation websites<\/li>\n<li>Unsophisticated CRM compared with competitors<\/li>\n<li>Higher funnel leads<\/li>\n<\/ul><\/div>\n<div class=\"area-right w-100 w-sm-50p bg-gray-light-4 border-radius-8 order-1 order-sm-2 mb-24 mb-sm-0 d-flex flex-col\">\n<div class=\"font-weight-bold h-72 d-flex ps-16 align-items-center border-bottom border-width-2 roboto-20 justify-space-between\">\n<div class=\"padding-fix\">The Close Score<\/div>\n<div class=\"roboto-28 rating w-72 h-100 d-flex align-items-center justify-content-center padding-fix\">4.6<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Pricing<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.5<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">General Features<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.5<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Advanced Features<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.5<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Service<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.5<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Rating<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.4<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Expert Score<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.8<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow\">\n<div class=\"flex-grow\"><\/div>\n<div class=\"roboto-14 rating py-3 w-72 d-flex justify-content-center align-items-end line-height-100\">\n<div class=\"pe-8 opacity-50\">out<br \/>of<\/div>\n<div class=\"roboto-28 opacity-50\" style=\"padding-bottom: .4rem\">5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I chose Market Leader<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img class=\"icon-image absolute\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/cost.webp\" \/><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tStarting monthly prices: Basic Package:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\t$189 + $10 to $50 per lead (for one user only); $329 for teams\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<p>Having multiple agents battle over the same pool of leads can seriously lower your chances of converting leads into clients. However, Market Leader promises exclusive local leads every single month from your target area. With that said, lead inventory is naturally going to be limited, so you\u2019ll need to visit the Market Leader website to check availability in your area first.&nbsp;<\/p>\n<p>Market Leads uses several different lead generation solutions. For example, Leads Direct helps drive consumers to your company\u2019s website. HouseValues, on the other hand, helps capture motivated sellers via targeted ads that direct seller prospects to Market Leader\u2019s landing page and HouseValues.com, and buyer leads to a personally branded, IDX search-enabled site. Once a lead gives their information, it\u2019s automatically populated in the Market Leader CRM, and then you take over with nurturing and conversion. Finally, Network Boost captures information from social media, and you\u2019ll also get help with converting your leads with drip campaigns and automated lead nurturing tools.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1090\" height=\"439\" src=\"http:\/\/www.av-forums.net\/wp-content\/uploads\/2025\/05\/Screenshot-2024-01-30-at-5.01.21\u202fPM.png\" alt=\"Market Leader&#039;s agent website, CRM, landing page, and mobile app\" class=\"wp-image-87586\" \/><figcaption class=\"wp-element-caption\">Suite of features for real estate lead generation from Market Leader (Source: <a href=\"https:\/\/www.marketleader.com\/\" target=\"_blank\" rel=\"noopener\">Market Leader<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Standout features<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Automated lead engagement: <\/strong>Market Leader utilizes an engagement co-pilot, which can create listing alerts and send automated emails on your behalf depending on which stage of the home buying process your leads are in.&nbsp;<\/li>\n<li><strong>CRM integration: <\/strong>Market Leader&#8217;s CRM can automatically add contact information for your leads, which you can then further engage via automated lead nurture campaigns, receiving alerts on when you can follow up.&nbsp;<\/li>\n<li><strong>Mobile app<\/strong>: Market Leader\u2019s mobile app allows agents to promptly and efficiently respond to new leads using real-time push notifications and contact records, including lead insights. Email activity is synchronized with your desktop CRM, ensuring you never miss critical updates.<\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit Market Leader<\/a>\n  <\/div>\n<h2 class=\"wp-block-heading\" id=\"Real-Geeks\">Real Geeks: Best for affordable, all-in-one lead generation platform<\/h2>\n<div id=\"tc-scorecard-109152\" class=\"scorecard border drop-shadow border-radius-8\">\n<div class=\"border-bottom border-width-2 p-16 h-88 \">\n<div class=\"w-sm-50p d-flex align-items-center justify-center h-100 pe-sm-24 padding-fix\">\n      <img style=\"max-height: 3rem;max-width: 80%\" src=\"https:\/\/assets.theclose.com\/uploads\/2023\/07\/black-symbol-and-wordmark-300x56.png\" alt=\"Real Geeks\" \/>\n    <\/div>\n<\/p><\/div>\n<div class=\"ratings-container d-flex flex-col flex-sm-row p-16\">\n<div class=\"w-100 w-sm-50p p-lg-16 order-2 order-sm-1\">\n<div class=\"font-weight-bold mb-16 roboto-20\">Pros<\/div>\n<ul class=\"pros mx-0\">\n<li>Exclusive buyer and seller leads<\/li>\n<li>More affordable than competitors<\/li>\n<li>IDX website designed for converting real estate leads<\/li>\n<li>Leads that can be purchased or generated using Facebook marketing tool<\/li>\n<li>CRM that sends automated texts and emails based on lead\u2019s behavior<\/li>\n<\/ul>\n<div class=\"font-weight-bold mb-16 roboto-20\">Cons<\/div>\n<ul class=\"cons mx-0 mb-0\">\n<li>Websites with limited customization options<\/li>\n<li>Pricey Real Leads PPC management fee<\/li>\n<li>Limited team and brokerage features<\/li>\n<li>Extra fees for a la carte tools<\/li>\n<li>More analytics and lead distribution tool needed<\/li>\n<\/ul><\/div>\n<div class=\"area-right w-100 w-sm-50p bg-gray-light-4 border-radius-8 order-1 order-sm-2 mb-24 mb-sm-0 d-flex flex-col\">\n<div class=\"font-weight-bold h-72 d-flex ps-16 align-items-center border-bottom border-width-2 roboto-20 justify-space-between\">\n<div class=\"padding-fix\">The Close Score<\/div>\n<div class=\"roboto-28 rating w-72 h-100 d-flex align-items-center justify-content-center padding-fix\">4.4<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Pricing<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.3<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">General Features<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.9<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Advanced Features<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.0<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Service<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.3<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Rating<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.3<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Expert Score<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.4<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow\">\n<div class=\"flex-grow\"><\/div>\n<div class=\"roboto-14 rating py-3 w-72 d-flex justify-content-center align-items-end line-height-100\">\n<div class=\"pe-8 opacity-50\">out<br \/>of<\/div>\n<div class=\"roboto-28 opacity-50\" style=\"padding-bottom: .4rem\">5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I chose Real Geeks<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img class=\"icon-image absolute\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/cost.webp\" \/><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tStarting monthly prices:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\t$299\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<p>Oftentimes, if you want to save money on a product or service, you end up also sacrificing features, functionality, or quality. That\u2019s not the case with Real Geeks. It earned my vote for the best affordable all-in-one platform because it offers tools to help automate your advertising, a CRM to manage your leads and customers, and other tools to help you grow your business.&nbsp;<\/p>\n<p>For example, Real Geeks generates leads using Google and Bing PPC ads to <a href=\"https:\/\/theclose.com\/real-estate-seller-leads\/\">drive seller leads<\/a> to home valuation pages and buyer leads to IDX websites. Users can generate leads through Facebook ad creation, search engine optimization (SEO), or social media.<\/p>\n<p>In addition, Real Geeks comes with a sophisticated CRM, automated drip campaigns, texting, and top-shelf training and customer support. It also features a behavioral marketing tool called Reactive Responses that can give other companies, such as Zurple, a run for its money. All of these reasons are why Real Geeks made our list of the <a href=\"https:\/\/theclose.com\/real-estate-marketing-companies\/\">best real estate marketing companies<\/a>.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"635\" height=\"410\" src=\"http:\/\/www.av-forums.net\/wp-content\/uploads\/2025\/05\/Screenshot-2024-01-30-at-5.03.41\u202fPM.png\" alt=\"Three examples of real estate landing pages from Real Geeks.\" class=\"wp-image-87587\" \/><figcaption class=\"wp-element-caption\">Lead capture website for real estate agents (Source: <a href=\"https:\/\/www.realgeeks.com\/\" target=\"_blank\" rel=\"noopener\">Real Geeks<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Standout features<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>IDX websites: <\/strong>An IDX website can ensure that visitors to your website are given the most updated data available. Its Property IDX, for instance, is updated every 15 minutes.&nbsp;<\/li>\n<li><strong>Property valuation tools:<\/strong> With EstateIQ, you can provide added value for sellers beyond just an estimated home value. Sellers can get local insights on things like active listings and average days on market. EstateIQ is also more than a valuation tool, as it has additional functionality to nurture leads and convert visitors into clients.&nbsp;<\/li>\n<li><strong>MoveTo App:<\/strong> This property search solution can allow your leads to easily find properties they love. This data is then shared with you, allowing you to prioritize daily tasks by focusing on leads actively looking at properties.<\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit Real Geeks<\/a>\n  <\/div>\n<h2 class=\"wp-block-heading\" id=\"REDX\">REDX: Best for niche leads<\/h2>\n<div id=\"tc-scorecard-109153\" class=\"scorecard border drop-shadow border-radius-8\">\n<div class=\"border-bottom border-width-2 p-16 h-88 \">\n<div class=\"w-sm-50p d-flex align-items-center justify-center h-100 pe-sm-24 padding-fix\">\n      <img style=\"max-height: 3rem;max-width: 80%\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/08\/unnamed-2024-08-29T160345.662.png\" alt=\"REDX\" \/>\n    <\/div>\n<\/p><\/div>\n<div class=\"ratings-container d-flex flex-col flex-sm-row p-16\">\n<div class=\"w-100 w-sm-50p p-lg-16 order-2 order-sm-1\">\n<div class=\"font-weight-bold mb-16 roboto-20\">Pros<\/div>\n<ul class=\"pros mx-0\">\n<li>Affordable, a la carte pricing<\/li>\n<li>CRM and auto-dialer (multiline auto-dialer upgrade available)<\/li>\n<li>Leads verified to not be on the Do-Not-Call list<\/li>\n<li>Scripts and objection handlers built into the platform<\/li>\n<li>Verified owner and contact information for all leads<\/li>\n<\/ul>\n<div class=\"font-weight-bold mb-16 roboto-20\">Cons<\/div>\n<ul class=\"cons mx-0 mb-0\">\n<li>Significant investment of time required to convert leads.<\/li>\n<li>Cold calling not the ideal strategy for every agent.<\/li>\n<li>Nonexclusive leads<\/li>\n<li>Lower conversion rates than other lead sources<\/li>\n<\/ul><\/div>\n<div class=\"area-right w-100 w-sm-50p bg-gray-light-4 border-radius-8 order-1 order-sm-2 mb-24 mb-sm-0 d-flex flex-col\">\n<div class=\"font-weight-bold h-72 d-flex ps-16 align-items-center border-bottom border-width-2 roboto-20 justify-space-between\">\n<div class=\"padding-fix\">The Close Score<\/div>\n<div class=\"roboto-28 rating w-72 h-100 d-flex align-items-center justify-content-center padding-fix\">3.4<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Pricing<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.6<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">General Features<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.0<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Advanced Features<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">1.8<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Service<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.5<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Rating<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.8<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Expert Score<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.3<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow\">\n<div class=\"flex-grow\"><\/div>\n<div class=\"roboto-14 rating py-3 w-72 d-flex justify-content-center align-items-end line-height-100\">\n<div class=\"pe-8 opacity-50\">out<br \/>of<\/div>\n<div class=\"roboto-28 opacity-50\" style=\"padding-bottom: .4rem\">5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I chose REDX<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img class=\"icon-image absolute\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/cost.webp\" \/><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tStarting monthly prices:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\t$49.99 for FSBO and preforeclosure leads\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<p>If you\u2019re looking to specialize in certain types of leads, REDX is a good option to consider. REDX leads include those that have expired, for sale by owner (FSBO), for rent by owner (FRBO), pre-foreclosures, and more. Once you choose the types of leads you want to pursue, REDX will provide you with their relevant contact information.&nbsp;<\/p>\n<p>REDX also helps you connect with more homeowners with its Power Dialer tool \u2014 something that automatically checks numbers against the Do-Not-Call list \u2014 settings to help prevent your number from being flagged as spam, and team-wide dialing.&nbsp;<\/p>\n<p>Additionally, with a constantly updated system, you always get a fresh list of real estate agent leads in your area. REDX offers multiple lead types and provides tools, training, and scripts to convert leads into clients. If you want to become a listing agent and are willing to make calls, REDX gives you the best value.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"974\" height=\"837\" src=\"http:\/\/www.av-forums.net\/wp-content\/uploads\/2025\/05\/Screenshot-2024-01-30-at-5.24.13\u202fPM.png\" alt=\"Social media ad created with REDX Ads Builder tool\" class=\"wp-image-87592\" \/><figcaption class=\"wp-element-caption\">The Ad Builder tool lets you target homeowners on social media. (Source: <a href=\"https:\/\/www.redx.com\/\" target=\"_blank\" rel=\"noopener\">REDX<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Standout features<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Postcards and direct mail: <\/strong>With REDX, you can send targeted mailers to your preferred leads with templates you can use to save time from designing them yourself.&nbsp;<\/li>\n<li><strong>Social media ads: <\/strong>With Ad Builder, you can create custom ads or use pre-built templates to get up and running quickly.&nbsp;<\/li>\n<li><strong>Professionally managed social media: <\/strong>Brand Builder can allow you to provide custom video editing and social media management. You\u2019ll also get AI tools for scripts and idea generation.<\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit REDX<\/a>\n  <\/div>\n<h2 class=\"wp-block-heading\" id=\"zBuyer\">zBuyer: Best for affordable leads with no contract<\/h2>\n<div id=\"tc-scorecard-109154\" class=\"scorecard border drop-shadow border-radius-8\">\n<div class=\"border-bottom border-width-2 p-16 h-88 \">\n<div class=\"w-sm-50p d-flex align-items-center justify-center h-100 pe-sm-24 padding-fix\">\n      <img style=\"max-height: 3rem;max-width: 80%\" src=\"http:\/\/www.av-forums.net\/wp-content\/uploads\/2025\/03\/zbuyerlogo-300x85-1.png\" alt=\"zBuyer\" \/>\n    <\/div>\n<\/p><\/div>\n<div class=\"ratings-container d-flex flex-col flex-sm-row p-16\">\n<div class=\"w-100 w-sm-50p p-lg-16 order-2 order-sm-1\">\n<div class=\"font-weight-bold mb-16 roboto-20\">Pros<\/div>\n<ul class=\"pros mx-0\">\n<li>Verified leads and free replacements for bogus leads<\/li>\n<li>No yearly contract<\/li>\n<li>Reasonably priced<\/li>\n<li>Mix of high-and low-funnel leads<\/li>\n<li>Free prospecting leads<\/li>\n<\/ul>\n<div class=\"font-weight-bold mb-16 roboto-20\">Cons<\/div>\n<ul class=\"cons mx-0 mb-0\">\n<li>Leads can \u201csell out\u201d or become limited in number<\/li>\n<li>Nonexclusive leads<\/li>\n<li>No IDX website<\/li>\n<\/ul><\/div>\n<div class=\"area-right w-100 w-sm-50p bg-gray-light-4 border-radius-8 order-1 order-sm-2 mb-24 mb-sm-0 d-flex flex-col\">\n<div class=\"font-weight-bold h-72 d-flex ps-16 align-items-center border-bottom border-width-2 roboto-20 justify-space-between\">\n<div class=\"padding-fix\">The Close Score<\/div>\n<div class=\"roboto-28 rating w-72 h-100 d-flex align-items-center justify-content-center padding-fix\">3.4<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Pricing<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.9<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">General Features<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.3<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Advanced Features<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.3<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Service<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.5<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Rating<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.3<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Expert Score<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.0<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow\">\n<div class=\"flex-grow\"><\/div>\n<div class=\"roboto-14 rating py-3 w-72 d-flex justify-content-center align-items-end line-height-100\">\n<div class=\"pe-8 opacity-50\">out<br \/>of<\/div>\n<div class=\"roboto-28 opacity-50\" style=\"padding-bottom: .4rem\">5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I chose zBuyer<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img class=\"icon-image absolute\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/cost.webp\" \/><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tStarting monthly prices:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\t$400\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<p>zBuyer can be well suited for you if you\u2019re unsure if you want to focus on buyer or seller leads. It can also be a great fit if you need both. It requires no long-term commitments, and can connect you with buyers and sellers, all at an affordable price. It can also provide a customized package by selecting the amount, type, and location of client inquiries depending on your business.&nbsp;<\/p>\n<p>Perhaps a unique feature of zBuyer is that it offers a type of guarantee for the contacts and properties it provides to you. If, for any reason, you are not satisfied with a lead, you can discontinue the service or have that lead replaced with another one, no questions asked.&nbsp;<\/p>\n<p>zBuyer uses innovative analytics to uncover early indications of interest in selling or buying. The company offers targeted sellers a chance to discover their home\u2019s worth and potentially a cash offer. While the leads may not necessarily be exclusive, it says it works hard to \u201climit their exposure.\u201d<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1200\" height=\"703\" src=\"http:\/\/www.av-forums.net\/wp-content\/uploads\/2025\/05\/Screenshot-2024-01-30-at-5.08.48\u202fPM-1200x703-1.png\" alt=\"Seller lead landing page from zBuyer\" class=\"wp-image-87588\" \/><figcaption class=\"wp-element-caption\">Demo of a seller lead capture page (Source: <a href=\"https:\/\/welcome.zbuyer.com\/\" target=\"_blank\" rel=\"noopener\">zBuyer<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Standout features<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Real-time connections: <\/strong>Receive new leads in real-time as you\u2019ll get messages from buyers and sellers instantly to your CRM, email, and zBuyer mobile app.&nbsp;<\/li>\n<li><strong>Fully compliant 1-to-1 connections: <\/strong>You won\u2019t have to worry about reaching out to individuals on a Do-Not-Call list. The leads you receive have already specifically opted in to receiving communications from real estate professionals, including automated messages.&nbsp;<\/li>\n<li><strong>Mastermind group: <\/strong>Get assistance with your real estate business by joining thousands of other agents who can share best practices, tips, and methods that have worked for them.&nbsp;<\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit zBuyer<\/a>\n  <\/div>\n<h2 class=\"wp-block-heading\" id=\"Zurple\">Zurple: Best automated lead nurturing system<\/h2>\n<div id=\"tc-scorecard-109148\" class=\"scorecard border drop-shadow border-radius-8\">\n<div class=\"border-bottom border-width-2 p-16 h-88 \">\n<div class=\"w-sm-50p d-flex align-items-center justify-center h-100 pe-sm-24 padding-fix\">\n      <img style=\"max-height: 3rem;max-width: 80%\" src=\"http:\/\/www.av-forums.net\/wp-content\/uploads\/2025\/03\/zurple_logo-300x111-1.png\" alt=\"Zurple\" \/>\n    <\/div>\n<\/p><\/div>\n<div class=\"ratings-container d-flex flex-col flex-sm-row p-16\">\n<div class=\"w-100 w-sm-50p p-lg-16 order-2 order-sm-1\">\n<div class=\"font-weight-bold mb-16 roboto-20\">Pros<\/div>\n<ul class=\"pros mx-0\">\n<li>Exclusive buyer and seller leads with a robust profiling and nurturing system<\/li>\n<li>Easy-to-use platform<\/li>\n<li>Social media scheduler and video messaging<\/li>\n<li>Behavior-based email and SMS conversations<\/li>\n<li>Able to easily manage large teams and brokerages<\/li>\n<\/ul>\n<div class=\"font-weight-bold mb-16 roboto-20\">Cons<\/div>\n<ul class=\"cons mx-0 mb-0\">\n<li>Confusing pricing<\/li>\n<li>Customer service needs improvement<\/li>\n<li>Nonrobust training<\/li>\n<li>Six-month contract required<\/li>\n<li>Limited integrations with other software<\/li>\n<\/ul><\/div>\n<div class=\"area-right w-100 w-sm-50p bg-gray-light-4 border-radius-8 order-1 order-sm-2 mb-24 mb-sm-0 d-flex flex-col\">\n<div class=\"font-weight-bold h-72 d-flex ps-16 align-items-center border-bottom border-width-2 roboto-20 justify-space-between\">\n<div class=\"padding-fix\">The Close Score<\/div>\n<div class=\"roboto-28 rating w-72 h-100 d-flex align-items-center justify-content-center padding-fix\">4.6<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Pricing<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.3<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">General Features<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.3<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Advanced Features<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.4<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Service<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.5<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Rating<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.4<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Expert Score<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.0<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow\">\n<div class=\"flex-grow\"><\/div>\n<div class=\"roboto-14 rating py-3 w-72 d-flex justify-content-center align-items-end line-height-100\">\n<div class=\"pe-8 opacity-50\">out<br \/>of<\/div>\n<div class=\"roboto-28 opacity-50\" style=\"padding-bottom: .4rem\">5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I chose Zurple<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img class=\"icon-image absolute\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/cost.webp\" \/><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tStarting monthly prices:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\t$309; <strong>Additional Sites:<\/strong> Basic package at $309 + $100\/month per site\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<p>If you want to have a bit of a hands-free approach to lead generation, Zurple can help with automatically engaging leads with behavior-driven personalized messages. Leads can be captured when individuals create an account on your IDX-powered website while viewing MLS listings, as well as from social media ads.<\/p>\n<p>Zurple promises to provide a consistent flow of leads each month. You\u2019ll get leads local to your area, exclusive to you and not shared with other agents. You\u2019ll also get data insights into each lead\u2019s preferred listings, price ranges, and geographic locations. Zurple also automatically provides leads with a home valuation estimate as a way to provide value-add in order to further facilitate a warm follow-up.&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"596\" height=\"342\" src=\"http:\/\/www.av-forums.net\/wp-content\/uploads\/2025\/05\/pasted_image_0-removebg-preview.png\" alt=\"Landing page real estate website\" class=\"wp-image-87549\" \/><figcaption class=\"wp-element-caption\">Landing page real estate website (Source: <a href=\"https:\/\/zurple.com\/\" target=\"_blank\" rel=\"noopener\">Zurple<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Standout features<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Behavior-led outreach: <\/strong>These highly engaging, sophisticated outreach campaigns use email, text messages, MLS market updates, and new listings to adjust based on the lead\u2019s behaviors.<\/li>\n<li><strong>Lead-capturing websites and integrated CRM:<\/strong> Instead of one branded website and IDX feed, Zurple\u2019s websites are more like landing pages designed to capture data from site visitors. This feature separates your agent site from these landing pages, driving more leads directly to your CRM.<\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit Zurple<\/a>\n  <\/div>\n<h2 class=\"wp-block-heading\" id=\"Zillow\">Zillow Premier Agent: Best for buyer leads<\/h2>\n<div id=\"tc-scorecard-109151\" class=\"scorecard border drop-shadow border-radius-8\">\n<div class=\"border-bottom border-width-2 p-16 h-88 \">\n<div class=\"w-sm-50p d-flex align-items-center justify-center h-100 pe-sm-24 padding-fix\">\n      <img style=\"max-height: 3rem;max-width: 80%\" src=\"http:\/\/www.av-forums.net\/wp-content\/uploads\/2025\/05\/word-image-87.png\" alt=\"Zillow Premier Agent\" \/>\n    <\/div>\n<\/p><\/div>\n<div class=\"ratings-container d-flex flex-col flex-sm-row p-16\">\n<div class=\"w-100 w-sm-50p p-lg-16 order-2 order-sm-1\">\n<div class=\"font-weight-bold mb-16 roboto-20\">Pros<\/div>\n<ul class=\"pros mx-0\">\n<li>Able to capture buyer leads earlier than competitors<\/li>\n<li>Warmer leads than competitors<\/li>\n<li>Zillow Live Connections that puts you in contact with leads over the phone<\/li>\n<li>Behavioral insights on buyers<\/li>\n<\/ul>\n<div class=\"font-weight-bold mb-16 roboto-20\">Cons<\/div>\n<ul class=\"cons mx-0 mb-0\">\n<li>Weak customer service<\/li>\n<li>Very basic CRM<\/li>\n<li>No exclusive lead<\/li>\n<li>Price per lead higher than other platforms<\/li>\n<\/ul><\/div>\n<div class=\"area-right w-100 w-sm-50p bg-gray-light-4 border-radius-8 order-1 order-sm-2 mb-24 mb-sm-0 d-flex flex-col\">\n<div class=\"font-weight-bold h-72 d-flex ps-16 align-items-center border-bottom border-width-2 roboto-20 justify-space-between\">\n<div class=\"padding-fix\">The Close Score<\/div>\n<div class=\"roboto-28 rating w-72 h-100 d-flex align-items-center justify-content-center padding-fix\">4.7<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Pricing<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.8<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">General Features<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.6<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Advanced Features<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.6<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Service<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.1<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Rating<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.4<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Expert Score<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.0<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow\">\n<div class=\"flex-grow\"><\/div>\n<div class=\"roboto-14 rating py-3 w-72 d-flex justify-content-center align-items-end line-height-100\">\n<div class=\"pe-8 opacity-50\">out<br \/>of<\/div>\n<div class=\"roboto-28 opacity-50\" style=\"padding-bottom: .4rem\">5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I chose Zillow Premier Agent<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img class=\"icon-image absolute\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/cost.webp\" \/><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tStarting monthly prices:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\t$300-$1,000 depending on your location\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<p>Zillow Premier Agent captures buyer leads before the competition, with <a href=\"https:\/\/ipropertymanagement.com\/research\/zillow-statistics#:~:text=Zillow.com%20receives%2093.2%20million%20unique%20visitors%20per%20month.\" target=\"_blank\" rel=\"noopener\">93.2 million monthly visitors<\/a> starting their home search directly on Zillow. It sells advertising space in specific ZIP codes and transfers leads to your CRM or Zillow\u2019s, leaving nurturing and conversion to you.<\/p>\n<p>What does that mean for you? Well, since so many buyers start their search on Zillow, by the time they end up clicking on a Google or Facebook ad from another lead generation company, chances are they\u2019re already talking to a Premier Agent. Advertising on Zillow gives you a first shot at these leads.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" width=\"1132\" height=\"717\" src=\"http:\/\/www.av-forums.net\/wp-content\/uploads\/2025\/05\/Zillow-Premier-Agents.png\" alt=\"Screenshot of a listing inside Zillow with the Premier Agents pointed out along with the Listing Agent\" class=\"wp-image-87551\" style=\"width:840px;height:532px\" \/><figcaption class=\"wp-element-caption\">Zillow Premier Agents on real estate listing (Source: <a href=\"https:\/\/www.zillow.com\/premier-agent\/\" target=\"_blank\" rel=\"noopener\">Zillow Premier Agent<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Standout features<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Generates warmer buyer leads than other companies (yes, really):<\/strong> Zillow\u2019s advertising targets buyers actively searching for homes, unlike competitors capturing leads from casual browsing on Facebook. While not every Zillow lead will close quickly, their purchase intent is generally higher.<\/li>\n<li><strong>Client communication resources:<\/strong> This Zillow tool helps real estate agents keep track of their clients. It lets agents know when they have a new client or if someone wants to see a house. Agents can also put their clients into groups, like people who want to buy a home or people who want to sell one. The tool can also keep records of texts, emails, and calls with each client to remember what they talked about.<\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit Zillow Premier Agent<\/a>\n  <\/div>\n<h2 class=\"wp-block-heading\" id=\"SmartZip\">SmartZip: Best for geographic farming<\/h2>\n<div id=\"tc-scorecard-109155\" class=\"scorecard border drop-shadow border-radius-8\">\n<div class=\"border-bottom border-width-2 p-16 h-88 \">\n<div class=\"w-sm-50p d-flex align-items-center justify-center h-100 pe-sm-24 padding-fix\">\n      <img style=\"max-height: 3rem;max-width: 80%\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/07\/smartzip-logo-300x63.webp\" alt=\"SmartZip\" \/>\n    <\/div>\n<\/p><\/div>\n<div class=\"ratings-container d-flex flex-col flex-sm-row p-16\">\n<div class=\"w-100 w-sm-50p p-lg-16 order-2 order-sm-1\">\n<div class=\"font-weight-bold mb-16 roboto-20\">Pros<\/div>\n<ul class=\"pros mx-0\">\n<li>Predictive analytics that identifies likely sellers before other lead generation companies<\/li>\n<li>Best-in-class marketing and nurturing tools to convert seller leads<\/li>\n<li>Easy upgrade to Offrs with buyer leads on the same smart data and CRM<\/li>\n<li>Home valuation landing pages<\/li>\n<\/ul>\n<div class=\"font-weight-bold mb-16 roboto-20\">Cons<\/div>\n<ul class=\"cons mx-0 mb-0\">\n<li>Nonexclusive leads and generally top-of-funnel<\/li>\n<li>Not recommended for new agents<\/li>\n<li>More expensive than most competitors<\/li>\n<\/ul><\/div>\n<div class=\"area-right w-100 w-sm-50p bg-gray-light-4 border-radius-8 order-1 order-sm-2 mb-24 mb-sm-0 d-flex flex-col\">\n<div class=\"font-weight-bold h-72 d-flex ps-16 align-items-center border-bottom border-width-2 roboto-20 justify-space-between\">\n<div class=\"padding-fix\">The Close Score<\/div>\n<div class=\"roboto-28 rating w-72 h-100 d-flex align-items-center justify-content-center padding-fix\">3.3<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Pricing<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">1.0<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">General Features<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.0<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Advanced Features<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.4<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Service<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.5<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Rating<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.0<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Expert Score<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.0<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow\">\n<div class=\"flex-grow\"><\/div>\n<div class=\"roboto-14 rating py-3 w-72 d-flex justify-content-center align-items-end line-height-100\">\n<div class=\"pe-8 opacity-50\">out<br \/>of<\/div>\n<div class=\"roboto-28 opacity-50\" style=\"padding-bottom: .4rem\">5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I chose SmartZip<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img class=\"icon-image absolute\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/cost.webp\" \/><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tStarting monthly prices:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\t$299 (requires 12-month contract)\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<p>SmartZip\u2019s near-magical ability to predict likely sellers is complemented by its suite of marketing tools, which are highly effective in nurturing and converting these leads. This makes SmartZip a clear choice for seller leads. SmartZip\u2019s predictive analytics technology combs through millions of data points to identify likely sellers six to 12 months before they\u2019re ready to sell.<\/p>\n<p>SmartZip analyzes consumer data (from places like credit card companies), market data (from your MLS), and demographic data, predicting which homeowners in your targeted region are most likely to sell.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" width=\"1200\" height=\"972\" src=\"http:\/\/www.av-forums.net\/wp-content\/uploads\/2025\/05\/Screenshot-2024-01-30-at-5.13.10\u202fPM-1200x972-1.png\" alt=\"SmartZip agent dashboard with closeups of tasks for the agent to focus on\" class=\"wp-image-87589\" style=\"width:840px;height:680px\" \/><figcaption class=\"wp-element-caption\">SmartZip uses SmartTargeting to find future listings. (Source: <a href=\"https:\/\/smartzip.com\/\" target=\"_blank\" rel=\"noopener\">SmartZip<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Standout features<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Reach150:<\/strong> Using Reach150, real estate agents can manage their online presence and use favorable testimonials to attract new referral clients.<\/li>\n<li><strong>Best-in-class marketing and nurturing tools:<\/strong> Its CheckIn app tells you who to follow up with every day. You also get home valuation landing pages, automated direct mail campaigns, a comparative market analysis tool, and local trend reports.<\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit SmartZip<\/a>\n  <\/div>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<h2 class=\"wp-block-heading\" id=\"Methodology\">Methodology: How I chose the top lead generation companies for real estate<\/h2>\n<p>To evaluate the best real estate lead generation companies in this article, I leaned on our team of licensed real estate pros, writers, and editors, who created a weighted rubric to evaluate each company. Our team has spent hours researching dozens of companies and assessing each based on the most impactful elements for agents and brokers. Here are the criteria we based our evaluations on:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Pricing (20%)<\/strong>\n<ul class=\"wp-block-list\">\n<li>I looked at the average price per lead for buyer and seller leads, monthly ad management fees, the minimum required ad spend, onboarding fees, and pricing for mandatory tools like CRMs, IDX websites, and automated lead nurturing. I also included whether or not a contract is required.&nbsp;<\/li>\n<\/ul>\n<\/li>\n<li><strong>Features (25%)<\/strong>\n<ul class=\"wp-block-list\">\n<li>I evaluated each company\u2019s main features, like lead capture tools, lead management, integrations, and ease of use. If a company required features like a built-in CRM, IDX websites, or automated nurturing, I included those features in my analysis.&nbsp;<\/li>\n<\/ul>\n<\/li>\n<li><strong>Advanced Features (20%)<\/strong>\n<ul class=\"wp-block-list\">\n<li>I evaluated whether the leads generated were high-funnel or low-funnel, lead exclusivity, how leads are qualified, lead quality, and how difficult the leads are to convert.<\/li>\n<\/ul>\n<\/li>\n<li><strong>User Experience (10%)<\/strong>\n<ul class=\"wp-block-list\">\n<li>The dashboard and user interface are essential factors to consider. If it\u2019s challenging to use or find your way around the platform, you\u2019ll be much less likely to use it.&nbsp;<\/li>\n<\/ul>\n<\/li>\n<li><strong>Customer Rating (10%)<\/strong>\n<ul class=\"wp-block-list\">\n<li>I read reviews of the <a href=\"https:\/\/theclose.com\/real-estate-software\/\">real estate software<\/a> after I\u2019ve tried it to evaluate others\u2019 experiences compared with my own. I take that additional feedback into account when assessing any software.&nbsp;<\/li>\n<\/ul>\n<\/li>\n<li><strong>Expert Score (15%)<\/strong>\n<ul class=\"wp-block-list\">\n<li>I credit any standout features not covered in the above categories.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Read more about <a href=\"https:\/\/theclose.com\/methodology\/\">our methodology here<\/a>.<\/p>\n<h2 class=\"wp-block-heading\" id=\"FAQs\">Frequently Asked Questions (FAQs)<\/h2>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"how-do-most-realtors-get-leads\" class=\"my-40\">How do most realtors get leads?<br \/>\n\t\t\t\t<\/h3>\n<p><img alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\" \/><\/div>\n<div id=\"how-do-most-realtors-get-leads-content\" class=\"close-accordion-content collapsed mb-40\">\n<p><span style=\"font-weight: 400\">Successful real estate agents diversify lead generation so businesses don\u2019t live or die from a single source. Paid lead generation, referrals, and organic social marketing are great examples of how real estate agents get new leads. Having a plan for your overall real estate lead generation strategy is essential. Check out <\/span><a href=\"https:\/\/theclose.com\/buy-real-estate-leads\/\"><span style=\"font-weight: 400\">our article on the best places to buy real estate leads<\/span><\/a><span style=\"font-weight: 400\"> for more information.<\/span><\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"are-real-estate-lead-generation-companies-worth-it\" class=\"my-40\">Are real estate lead generation companies worth it?<br \/>\n\t\t\t\t<\/h3>\n<p><img alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\" \/><\/div>\n<div id=\"are-real-estate-lead-generation-companies-worth-it-content\" class=\"close-accordion-content collapsed mb-40\">\n<p><span style=\"font-weight: 400\">Paid lead gen strategies are worth it if the ROI is high. For most agents, the commission from one closing can cover the total investment for the year. The upside is that if you\u2019ve covered the annual cost of your lead gen with one closing, any additional commissions are profits. Since lead generation is continuous, you can estimate <\/span><a href=\"https:\/\/theclose.com\/what-is-gci\/\"><span style=\"font-weight: 400\">how much GCI you will make in a year<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"how-much-should-you-pay-for-lead-generation\" class=\"my-40\">How much should you pay for lead generation?<br \/>\n\t\t\t\t<\/h3>\n<p><img alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\" \/><\/div>\n<div id=\"how-much-should-you-pay-for-lead-generation-content\" class=\"close-accordion-content collapsed mb-40\">\n<p><span style=\"font-weight: 400\">In most markets, the maximum price a real estate agent should be comfortable spending per lead is $200. That seems high, but let\u2019s do a little math together. Let\u2019s say you get ten leads in a week from a real estate lead generation company and convert one into a client. Let\u2019s assume you\u2019re converting 75% of those clients into sales. This metric means you\u2019re closing three monthly transactions out of 40 leads.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For 40 leads a month, you\u2019re paying $8,000 (40 x $200). With the typical home selling for more than $300,000, those three sales gross you $27,000 in GCI (assuming a 3% side). That nets you $19,000 before splits and taxes. Of course, this price changes based on your conversion rates, the typical sale price of a home in your market, and your commission percentage. However, for most agents, $200 per lead is a great benchmark.<\/span><\/p>\n<p><span style=\"font-weight: 400\">One of the best ways to maximize your conversion rates is to find the strategy best suited for your target audience. As one example, our team has compiled a list of <\/span><a href=\"https:\/\/theclose.com\/commercial-real-estate-leads\/\"><span style=\"font-weight: 400\">ways to generate leads as a commercial real estate agent<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"what-is-the-best-crm-for-realtors\" class=\"my-40\">What is the best CRM for realtors?<br \/>\n\t\t\t\t<\/h3>\n<p><img alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\" \/><\/div>\n<div id=\"what-is-the-best-crm-for-realtors-content\" class=\"close-accordion-content collapsed mb-40\">\n<p><span style=\"font-weight: 400\">The best real estate CRM depends on a realtor\u2019s budget, business goals, and preferences. If you\u2019re new to the industry and don\u2019t want to shell out money for paid ones, consider <\/span><a href=\"https:\/\/theclose.com\/best-free-real-estate-crm\/\"><span style=\"font-weight: 400\">free CRMs<\/span><\/a><span style=\"font-weight: 400\"> like ClickUp and HubSpot. But if you want to invest in paid CRMs, LionDesk, Follow Up Boss, and Wise Agent are excellent options.<\/span><\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<h2 class=\"wp-block-heading\" id=\"Your-Take\">Your Take<\/h2>\n<p>Are there any top real estate lead generation companies we haven\u2019t covered that you\u2019d like to know more about? Or some feedback on the ones we\u2019ve reviewed? Share your experience in the comments!<\/p>\n<p>The post <a href=\"https:\/\/theclose.com\/top-real-estate-lead-generation-companies\/\">The Top 10 Real Estate Lead Generation Companies for 2025<\/a> appeared first on <a href=\"https:\/\/theclose.com\">The Close<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you getting frustrated with leads rarely turning into closed deals? As a licensed broker myself, that\u2019s something I totally get! Fortunately, there are plenty of solutions to this problem, and one of them is working with the right lead generation company. The best lead gen companies have the capability to generate, manage, and nurture [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"_links":{"self":[{"href":"http:\/\/www.av-forums.net\/index.php\/wp-json\/wp\/v2\/posts\/1025"}],"collection":[{"href":"http:\/\/www.av-forums.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.av-forums.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.av-forums.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.av-forums.net\/index.php\/wp-json\/wp\/v2\/comments?post=1025"}],"version-history":[{"count":2,"href":"http:\/\/www.av-forums.net\/index.php\/wp-json\/wp\/v2\/posts\/1025\/revisions"}],"predecessor-version":[{"id":1043,"href":"http:\/\/www.av-forums.net\/index.php\/wp-json\/wp\/v2\/posts\/1025\/revisions\/1043"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.av-forums.net\/index.php\/wp-json\/wp\/v2\/media\/1027"}],"wp:attachment":[{"href":"http:\/\/www.av-forums.net\/index.php\/wp-json\/wp\/v2\/media?parent=1025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.av-forums.net\/index.php\/wp-json\/wp\/v2\/categories?post=1025"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.av-forums.net\/index.php\/wp-json\/wp\/v2\/tags?post=1025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}