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\n\t\t\tWeeks to months\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nForming professional connections is the beginning of learning how to gain clients in real estate. Partner with accountants, lawyers, and mortgage lenders in your transactions. Connecting with these professionals is crucial to building a sphere of influence<\/a> and referral network. These professionals often interact with people who will eventually need real estate services, and you want to be at the top of their minds when the opportunity arises.<\/p>\n
2. Collaborate With Other Businesses<\/h2>\n
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A cafe\u2019s bulletin board (Source: Tripadvisor<\/a>)<\/figcaption><\/figure>\n<\/div>\n Getting involved with local businesses to help with cross-promotion is another excellent way to obtain new clients. It\u2019s also a great strategy to boost your visibility and credibility among the local community. Companies to partner with would be moving companies, local coffee shops, and even the local tax accountant. <\/p>\n
Collaborate through hosting events<\/a>, offering discounts, or agreeing to recommend each other\u2019s businesses. Over time, these relationships will lead to a steady stream of income with little financial investment on your part.<\/p>\n
3. Buy Real Estate Leads<\/h2>\n
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\n\t\t\tImmediately\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nInvesting in lead generation sources is another effective way to receive buyer and seller leads. Agents can quickly get their businesses up and running by buying real estate leads<\/a> from reputable companies. This method does save a lot of time compared to other organic methods of getting new client leads. Buying leads will significantly boost your client base and accelerate your business growth.<\/p>\n
\n![\"Mobile](\"https:\/\/assets.theclose.com\/uploads\/2024\/06\/unnamed-2024-06-19T173950.590.png\")
Mobile lead notifications (Source: Market Leader<\/a>)<\/figcaption><\/figure>\n<\/div>\n Market Leader<\/a> allows real estate agents to connect with new clients quickly. Leads received through this real estate lead generator are exclusive and never distributed to other competitors. Agents can select their desired target market to become local experts while taking advantage of the lead volume commitment provided through the platform. Coupled with its CRM, agents can execute automated lead nurturing and marketing.<\/p>\n
\n Visit Market Leader<\/a>\n <\/div>\n4. Learn How to Cold-call & Door Knock<\/h2>\n
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<\/figure>\n<\/div>\nA proactive strategy for getting new clients in real estate is to cold-call and door-knock. Door-knocking<\/a> is prospecting for clients by physically visiting a home and introducing yourself and your services. Many agents will block off a specific time in their week to select a neighborhood or street and just go door to door. It\u2019s an effective way to learn if clients want to sell or move soon and for agents to distribute their contact information. <\/p>\n
Cold-calling is a lead gen strategy many agents veer away from because they\u2019re intimidated by it. However, the more you practice cold-calling<\/a> prospective clients and pitching your services, the easier it will become. Learning how to get clients as a real estate agent through cold-calling will take a lot of perseverance and commitment to get new leads. As you cultivate relationships through these methods, you\u2019ll see an increase in short-term leads and long-term client loyalty.<\/p>\n
5. Find Your Niche<\/h2>\n
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\n\t\t\tWeeks to months\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nFinding your real estate niche<\/a> will help you differentiate yourself from your competition and attract clients looking for your specialty. Whether you want to select your niche based on demographics, property type, or types of buyers or sellers, you can tailor your marketing efforts to attract clients within those niches.<\/p>\n
To find a niche, agents should find a sector of the real estate market that interests them and has high demand. Then, focus efforts on becoming the best agent within that niche. You can even find additional training or designations<\/a> that help boost your marketability. As a result, you will begin attracting more targeted clients to sustain your business growth.<\/p>\n
6. Leverage the Power of Social Media<\/h2>\n
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Social media post example (Source: Hootsuite<\/a>)<\/figcaption><\/figure>\n<\/div>\n If you\u2019re new to real estate, you might wonder how real estate agents get clients. Many use platforms like Facebook, Instagram, and LinkedIn for real estate marketing<\/a>. These platforms offer access to vast audiences and sophisticated targeting options to reach potential clients where they spend their time. <\/p>\n
Agents should be on all these social media platforms and regularly post high-quality content such as property listings, market updates, and client testimonials to help engage their audience. Social media advertising options<\/a> are also available to help your posts target specific demographics and promote your services.<\/p>\n
\n![\"Lead](\"https:\/\/assets.theclose.com\/uploads\/2024\/02\/CINC-real-estate-lead-generation-new-opportunity-1200x823.png\")
Lead capture platform for agents (Source: CINC<\/a>)<\/figcaption><\/figure>\n<\/div>\n CINC helps agents generate high-quality leads with targeted campaigns on platforms like Google and Facebook. Its hyperlocal approach focuses on specific communities, delivering leads tailored to your preferences. CINC simplifies lead management with its advanced CRM and nurturing tools.<\/p>\n
\n Visit CINC<\/a>\n <\/div>\n7. Invest in a Professional Website<\/h2>\n
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\n\t\t\tDays to weeks\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nA website is fundamental to establishing an online presence and is essential for learning how to get clients as a real estate agent. Websites also provide a sense of credibility to your business and should act as a lead generation tool<\/a>. Your website should be user-friendly, mobile-optimized, and feature interesting content like property listings, blog posts, and market reports.<\/p>\n
Update your real estate agent website regularly with fresh content and ensure it is optimized for search engines to attract organic traffic. Your contact information must also be readily available on your site so prospective clients can easily reach you.<\/p>\n
\n![\"Agent](\"https:\/\/assets.theclose.com\/uploads\/2025\/01\/unnamed-15.png\")
Real estate website example (Source: Agent Image<\/a>)<\/figcaption><\/figure>\n<\/div>\n Agent Image allows agents to build robust, user-friendly websites quickly. The platform offers customizable themes, IDX websites, and pay-per-click solutions so an agent\u2019s website stands out and attracts organic traffic. Using Agent Image for website creation can enhance agents\u2019 online visibility and engage potential new clients.<\/p>\n
\n Visit Agent Image<\/a>\n <\/div>\n8. Prioritize Networking Effectively<\/h2>\n
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\n\t\t\tWeeks to months\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nInitially, networking may seem like a daunting task. However, like any muscle, the more you use it, the easier it gets. The better you are at networking, the more successful your business will be. Finding real estate clients through networking<\/a> will require you to attend local events, join real estate associations, and participate in community activities to expand your contacts and increase your visibility.<\/p>\n
Face-to-face interactions with other professionals will help you build trust and allow you to showcase your knowledge and personality. This will make it easier for them to vouch for your services and refer your business.<\/p>\n
9. Offer Free Knowledge to the Public<\/h2>\n
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Email marketing newsletter (Source: The Close<\/a>)<\/figcaption><\/figure>\n<\/div>\n Offering free knowledge to the public is an excellent way to establish yourself as a trusted authority in real estate. If your content and information are valuable to the public, there is a higher likelihood that they\u2019ll reach out to you for your services or share within their networks. This can include sharing market reports, homebuying guides, and educational webinars.<\/p>\n
10. Create a Strong Referral System<\/h2>\n
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\n\t\t\tWeeks to months\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nDeveloping a strong referral program<\/a> is key to getting real estate clients. Encourage satisfied clients to refer their friends and family through word-of-mouth. Offer incentives such as gift cards, discounts, or charity donations to motivate clients to refer others. Promote your referral program on your website, social media, and during client interactions. A well-structured referral program will feed your business without costing you much.<\/p>\n
11. Invest in Online Advertising<\/h2>\n
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Google pay-per-click ad (Source: The CE Shop<\/a>)<\/figcaption><\/figure>\n<\/div>\n Advertising is a very effective way to obtain new clients who wouldn\u2019t otherwise find your contact information. However, online advertising for real estate leads requires a significant financial investment and a targeted approach. Agents can advertise on Google<\/a>, Zillow, Realtor.com, or third-party lead generation sites. Set your budget, track your ad performance, and tailor your ads to maximize return on investment.<\/p>\n
Frequently Asked Questions (FAQs)<\/h2>\n
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