{"id":879,"date":"2025-01-06T12:39:13","date_gmt":"2025-01-06T13:39:13","guid":{"rendered":"http:\/\/www.av-forums.net\/?p=879"},"modified":"2025-03-24T11:28:36","modified_gmt":"2025-03-24T11:28:36","slug":"the-top-9-real-estate-lead-generation-companies-for-2025","status":"publish","type":"post","link":"http:\/\/www.av-forums.net\/index.php\/2025\/01\/06\/the-top-9-real-estate-lead-generation-companies-for-2025\/","title":{"rendered":"The Top 9 Real Estate Lead Generation Companies for 2025"},"content":{"rendered":"<p>Are you tired of chasing cold leads and looking for a way to speed up your closings? The right lead generation company will take your business to the next level. After all, lead gen companies help agents connect potential buyers and sellers by providing qualified leads. I\u2019ll uncover the top real estate lead generation companies for 2025 and review key factors like pricing, features, lead quality, and exclusivity. Let\u2019s jump right in!<\/p>\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/link.technologyadvice.com\/r\/cinc-tc-top-real-estate-lead-generation-companies\" target=\"_blank\" rel=\"noopener sponsored nofollow\">CINC<\/a>:<\/strong> Best for hyperlocal lead generation and IDX websites<\/li>\n<li><strong><a rel=\"nofollow sponsored noopener\" target=\"_blank\" href=\"https:\/\/app.theclose.com\/goto\/zurple-main\/\" data-shortcode=\"true\">Zurple<\/a>:<\/strong> Best for automated lead nurturing system<\/li>\n<li><strong><a href=\"https:\/\/link.technologyadvice.com\/r\/market-leader-tc-top-real-estate-lead-generation-companies\" target=\"_blank\" rel=\"noopener sponsored nofollow\">Market Leader<\/a>:<\/strong> Best for predictable exclusive leads<\/li>\n<li><strong><a rel=\"nofollow sponsored noopener\" target=\"_blank\" href=\"https:\/\/app.theclose.com\/goto\/offrs-theclose-main\/\" data-shortcode=\"true\">Offrs<\/a>:<\/strong> Best for seller leads without a contract<\/li>\n<li><strong><a rel=\"nofollow sponsored noopener\" target=\"_blank\" href=\"https:\/\/app.theclose.com\/goto\/zillow-theclose-top-real-estate-lead-generation-companies\/\" data-shortcode=\"true\">Zillow Premier Agent<\/a>:<\/strong> Best for capturing buyer leads<\/li>\n<li><strong><a rel=\"nofollow sponsored noopener\" target=\"_blank\" href=\"https:\/\/app.theclose.com\/goto\/real-geeks-theclose-top-real-estate-lead-generation-companies\/\" data-shortcode=\"true\">Real Geeks<\/a>:<\/strong> Best for affordable, all-in-one lead generation platform<\/li>\n<li><strong><a rel=\"nofollow sponsored noopener\" target=\"_blank\" href=\"https:\/\/app.theclose.com\/goto\/redx-theclose-top-real-estate-lead-generation-companies\/\" data-shortcode=\"true\">REDX<\/a>:<\/strong> Best for niche leads and affordability<\/li>\n<li><strong><a rel=\"nofollow sponsored noopener\" target=\"_blank\" href=\"https:\/\/app.theclose.com\/goto\/zbuyer-top-real-estate-lead-generation-companies\/\" data-shortcode=\"true\">zBuyer<\/a>:<\/strong> Best for buyer and seller leads with no long-term contract<\/li>\n<li><strong><a rel=\"nofollow sponsored noopener\" target=\"_blank\" href=\"https:\/\/app.theclose.com\/goto\/smartzip-theclose-top-real-estate-lead-generation-companies\/\" data-shortcode=\"true\">SmartZip<\/a>:<\/strong> Best for geographic farming<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"Picks\">The Close\u2019s Top Picks for Top Real Estate Lead Generation Companies<\/h2>\n<table id=\"tablepress-2445\" class=\"tablepress tablepress-id-2445\">\n<thead>\n<tr class=\"row-1\">\n<th class=\"column-1\">Software<\/th>\n<th class=\"column-2\">Best for<\/th>\n<th class=\"column-3\">Starting Monthly Price<\/th>\n<th class=\"column-4\">Learn More<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n<td class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/link.technologyadvice.com\/r\/cinc-tc-top-real-estate-lead-generation-companies\" target=\"_blank\" rel=\"nofollow noopener sponsored\">CINC<\/a><\/td>\n<td class=\"column-2\">Hyperlocal leads<\/td>\n<td class=\"column-3\">$899<\/td>\n<td class=\"column-4\"><a href=\"https:\/\/theclose.com\/cinc-review\/\">CINC Review<\/a><\/td>\n<\/tr>\n<tr class=\"row-3\">\n<td class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/zurple-main\/table\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\">Zurple<\/a><\/td>\n<td class=\"column-2\">Automated lead nurturing system<\/td>\n<td class=\"column-3\">$309<\/td>\n<td class=\"column-4\"><a href=\"https:\/\/theclose.com\/zurple-review\/\">Zurple Review<\/a><\/td>\n<\/tr>\n<tr class=\"row-4\">\n<td class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/link.technologyadvice.com\/r\/market-leader-tc-top-real-estate-lead-generation-companies\" target=\"_blank\" rel=\"nofollow noopener sponsored\">Market Leader<\/a><\/td>\n<td class=\"column-2\">Predictable exclusive leads<\/td>\n<td class=\"column-3\">$300<\/td>\n<td class=\"column-4\"><a href=\"https:\/\/theclose.com\/market-leader-review\/\">Market Leader Review<\/a><\/td>\n<\/tr>\n<tr class=\"row-5\">\n<td class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/offrs-theclose-main\/table\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\">Offrs<\/a><\/td>\n<td class=\"column-2\">Seller leads without a contract<\/td>\n<td class=\"column-3\">10 cents per lead<\/td>\n<td class=\"column-4\"><a href=\"https:\/\/theclose.com\/offrs-review\/\">Offrs Review<\/a><\/td>\n<\/tr>\n<tr class=\"row-6\">\n<td class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/zillow-theclose-top-real-estate-lead-generation-companies-table\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\">Zillow Premier Agent<\/a><\/td>\n<td class=\"column-2\">Buyer leads<\/td>\n<td class=\"column-3\">$300<\/td>\n<td class=\"column-4\"><a href=\"https:\/\/theclose.com\/zillow-premier-agent-worth-cost\/\">Zillow Premier Agent Review<\/a><\/td>\n<\/tr>\n<tr class=\"row-7\">\n<td class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/real-geeks-theclose-top-real-estate-lead-generation-companies-table\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\">Real Geeks<\/a><\/td>\n<td class=\"column-2\">Affordable all-in-one lead generation system<\/td>\n<td class=\"column-3\">$299<\/td>\n<td class=\"column-4\"><a href=\"https:\/\/theclose.com\/real-geeks-review\/\">Real Geeks Review<\/a><\/td>\n<\/tr>\n<tr class=\"row-8\">\n<td class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/redx-top-real-estate-lead-generation-companies\/table\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\">REDX<\/a><\/td>\n<td class=\"column-2\">Niche leads<\/td>\n<td class=\"column-3\">$49.99<\/td>\n<td class=\"column-4\"><a href=\"https:\/\/theclose.com\/redx-review\/\">REDX Review<\/a><\/td>\n<\/tr>\n<tr class=\"row-9\">\n<td class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/zbuyer-top-real-estate-lead-generation-companies\/table\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\">zBuyer<\/a><\/td>\n<td class=\"column-2\">Affordable leads with no long-term contract<\/td>\n<td class=\"column-3\">$400<\/td>\n<td class=\"column-4\"><a href=\"https:\/\/theclose.com\/zbuyer-review\/\">zBuyer Review<\/a><\/td>\n<\/tr>\n<tr class=\"row-10\">\n<td class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/smartzip-theclose-top-real-estate-lead-generation-companies-table\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\">SmartZip<\/a><\/td>\n<td class=\"column-2\">Geographic farming<\/td>\n<td class=\"column-3\">$299<\/td>\n<td class=\"column-4\"><a href=\"https:\/\/theclose.com\/smartzip-review\/\">SmartZip<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!-- #tablepress-2445 from cache --><\/p>\n<h2 class=\"wp-block-heading\" id=\"CINC\">CINC: Best for Hyperlocal Leads &amp; IDX Websites<\/h2>\n<div id=\"tc-scorecard-109147\" class=\"scorecard border drop-shadow border-radius-8\">\n<div class=\"border-bottom border-width-2 p-16 h-88 \">\n<div class=\"w-sm-50p d-flex align-items-center justify-center h-100 pe-sm-24 padding-fix\">\n      <img style=\"max-height: 3rem;max-width: 80%\" src=\"https:\/\/assets.theclose.com\/uploads\/2025\/01\/cinc-logo.png\" alt=\"CINC\" \/>\n    <\/div>\n<\/p><\/div>\n<div class=\"ratings-container d-flex flex-col flex-sm-row p-16\">\n<div class=\"w-100 w-sm-50p p-lg-16 order-2 order-sm-1\">\n<div class=\"font-weight-bold mb-16 roboto-20\">Pros<\/div>\n<ul class=\"pros mx-0\">\n<li>Exclusive buyer and seller leads<\/li>\n<li>Advertising strategy to drive higher-quality leads<\/li>\n<li>Easily scalable for teams and brokerages<\/li>\n<li>Beautifully designed websites<\/li>\n<li>Cutting-edge CRM and AI nurturing tools<\/li>\n<\/ul>\n<div class=\"font-weight-bold mb-16 roboto-20\">Cons<\/div>\n<ul class=\"cons mx-0 mb-0\">\n<li>Relatively high price tag for solo agents<\/li>\n<li>Don\u2019t own your IDX website<\/li>\n<li>Overwhelming complex system for some agents<\/li>\n<li>No customization options<\/li>\n<\/ul><\/div>\n<div class=\"area-right w-100 w-sm-50p bg-gray-light-4 border-radius-8 order-1 order-sm-2 mb-24 mb-sm-0 d-flex flex-col\">\n<div class=\"font-weight-bold h-72 d-flex ps-16 align-items-center border-bottom border-width-2 roboto-20 justify-space-between\">\n<div class=\"padding-fix\">The Close Score<\/div>\n<div class=\"roboto-28 rating w-72 h-100 d-flex align-items-center justify-content-center padding-fix\">4.8<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Pricing:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.0<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">General Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">5.0<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Advanced Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.1<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Service:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.4<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Rating:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.4<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Expert Score:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.3<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow\">\n<div class=\"flex-grow\"><\/div>\n<div class=\"roboto-14 rating py-3 w-72 d-flex justify-content-center align-items-end line-height-100\">\n<div class=\"pe-8 opacity-50\">out<br \/>of<\/div>\n<div class=\"roboto-28 opacity-50\" style=\"padding-bottom: .4rem\">5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I Chose CINC<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img class=\"icon-image absolute\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/cost.webp\" \/><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tStarting monthly prices:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\t$899 for single agents and $1,299 for teams\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<p>CINC is one of the top real estate lead generation companies. It offers sleek IDX websites, an advanced <a href=\"https:\/\/theclose.com\/best-real-estate-crm\/\">customer relationship manager (CRM)<\/a>, and an artificial intelligence (AI) texting tool trained by top agents. CINC uses pay-per-click (PPC) ads on Google, Facebook, and Instagram to target buyer and seller leads in key neighborhoods. It also offers Facebook retargeting ads to stay top of mind with leads who have already visited your website.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1200\" height=\"823\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/02\/CINC-real-estate-lead-generation-new-opportunity-1200x823.png\" alt=\"Two couples inside a home entry with a box containing a campaign summary from CINC\" class=\"wp-image-87550\" \/><figcaption class=\"wp-element-caption\">Lead capture platform for agents (Source: <a href=\"https:\/\/www.cincpro.com\/\" target=\"_blank\" rel=\"noopener\">CINC<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Additional Features<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Advanced CRM and AI nurturing tools:<\/strong> CINC uses technology and clever design to ensure leads don\u2019t slip through the cracks. Its behavioral property alerts modify the type and timing of the nurturing texts and emails sent to your leads, increasing engagement for efficient conversion.<\/li>\n<li><strong>AI texting assistant:<\/strong> Another tool I love is its AI texting assistant, Alex. Instead of blasting out the usual prequalifying questions, CINC uses top-producing agents to train its AI to respond to leads.<\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit CINC<\/a>\n  <\/div>\n<h2 class=\"wp-block-heading\" id=\"Zurple\">Zurple: Best for Automated Lead Nurturing System<\/h2>\n<div id=\"tc-scorecard-109148\" class=\"scorecard border drop-shadow border-radius-8\">\n<div class=\"border-bottom border-width-2 p-16 h-88 \">\n<div class=\"w-sm-50p d-flex align-items-center justify-center h-100 pe-sm-24 padding-fix\">\n      <img style=\"max-height: 3rem;max-width: 80%\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/01\/zurple_logo-300x111.png\" alt=\"Zurple\" \/>\n    <\/div>\n<\/p><\/div>\n<div class=\"ratings-container d-flex flex-col flex-sm-row p-16\">\n<div class=\"w-100 w-sm-50p p-lg-16 order-2 order-sm-1\">\n<div class=\"font-weight-bold mb-16 roboto-20\">Pros<\/div>\n<ul class=\"pros mx-0\">\n<li>Exclusive buyer and seller leads with a robust profiling and nurturing system<\/li>\n<li>Easy-to-use platform<\/li>\n<li>Social media scheduler and video messaging<\/li>\n<li>Behavior-based email and SMS conversations<\/li>\n<li>Able to easily manage large teams and brokerages<\/li>\n<\/ul>\n<div class=\"font-weight-bold mb-16 roboto-20\">Cons<\/div>\n<ul class=\"cons mx-0 mb-0\">\n<li>Confusing pricing<\/li>\n<li>Customer service needs improvement<\/li>\n<li>Nonrobust training<\/li>\n<li>Six-month contract required<\/li>\n<li>Limited integrations with other software<\/li>\n<\/ul><\/div>\n<div class=\"area-right w-100 w-sm-50p bg-gray-light-4 border-radius-8 order-1 order-sm-2 mb-24 mb-sm-0 d-flex flex-col\">\n<div class=\"font-weight-bold h-72 d-flex ps-16 align-items-center border-bottom border-width-2 roboto-20 justify-space-between\">\n<div class=\"padding-fix\">The Close Score<\/div>\n<div class=\"roboto-28 rating w-72 h-100 d-flex align-items-center justify-content-center padding-fix\">4.7<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Pricing<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.3<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">General Features<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.4<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Advanced Features<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.5<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Service<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.5<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Rating<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.4<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Expert Score<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.0<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow\">\n<div class=\"flex-grow\"><\/div>\n<div class=\"roboto-14 rating py-3 w-72 d-flex justify-content-center align-items-end line-height-100\">\n<div class=\"pe-8 opacity-50\">out<br \/>of<\/div>\n<div class=\"roboto-28 opacity-50\" style=\"padding-bottom: .4rem\">5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I Chose Zurple<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img class=\"icon-image absolute\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/cost.webp\" \/><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tStarting monthly prices:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\t$309; <strong>Additional Sites:<\/strong> Basic package at $309 + $100\/month per site\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<p>I am impressed with Zurple\u2019s powerful lead generation for real estate system, which has exceptional nurturing tools for agents who can spend a little more. Zurple runs ads to drive traffic to your <a href=\"https:\/\/theclose.com\/real-estate-landing-pages\/\">landing pages<\/a> and capture leads organically through your social media, website, and any other place you exist on the internet. Zurple also offers paid programs as an add-on if you want to let it do the heavy lifting to get your landing pages in front of the right people.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"596\" height=\"342\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/02\/pasted_image_0-removebg-preview.png\" alt=\"Landing page real estate website\" class=\"wp-image-87549\" \/><figcaption class=\"wp-element-caption\">Landing page real estate website (Source: <a href=\"https:\/\/zurple.com\/\" target=\"_blank\" rel=\"noopener\">Zurple<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Additional Features<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Behavior-led outreach:<\/strong> These highly engaging, sophisticated outreach campaigns use email, text messages, MLS market updates, and new listings to adjust based on the lead\u2019s behaviors.<\/li>\n<li><strong>Lead-capturing websites and integrated CRM<\/strong>: Instead of one branded website and IDX feed, Zurple\u2019s websites are more like landing pages designed to capture data from site visitors. This feature separates your agent site from these landing pages, driving more leads directly to your CRM.<\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit Zurple<\/a>\n  <\/div>\n<h2 class=\"wp-block-heading\" id=\"Market-Leader\">Market Leader: Best for Exclusive Leads<\/h2>\n<div id=\"tc-scorecard-109149\" class=\"scorecard border drop-shadow border-radius-8\">\n<div class=\"border-bottom border-width-2 p-16 h-88 \">\n<div class=\"w-sm-50p d-flex align-items-center justify-center h-100 pe-sm-24 padding-fix\">\n      <img style=\"max-height: 3rem;max-width: 80%\" src=\"https:\/\/assets.theclose.com\/uploads\/2020\/04\/Market-Leader-logo-e1586185291600.png\" alt=\"Market Leader\" \/>\n    <\/div>\n<\/p><\/div>\n<div class=\"ratings-container d-flex flex-col flex-sm-row p-16\">\n<div class=\"w-100 w-sm-50p p-lg-16 order-2 order-sm-1\">\n<div class=\"font-weight-bold mb-16 roboto-20\">Pros<\/div>\n<ul class=\"pros mx-0\">\n<li>Predictable number of exclusive leads every month<\/li>\n<li>Network Boost social media leads<\/li>\n<li>A great mobile app<\/li>\n<li>CRM and automated nurturing tools included<\/li>\n<\/ul>\n<div class=\"font-weight-bold mb-16 roboto-20\">Cons<\/div>\n<ul class=\"cons mx-0 mb-0\">\n<li>Dated IDX lead generation websites<\/li>\n<li>Unsophisticated CRM compared with competitors<\/li>\n<li>Higher funnel leads<\/li>\n<\/ul><\/div>\n<div class=\"area-right w-100 w-sm-50p bg-gray-light-4 border-radius-8 order-1 order-sm-2 mb-24 mb-sm-0 d-flex flex-col\">\n<div class=\"font-weight-bold h-72 d-flex ps-16 align-items-center border-bottom border-width-2 roboto-20 justify-space-between\">\n<div class=\"padding-fix\">The Close Score<\/div>\n<div class=\"roboto-28 rating w-72 h-100 d-flex align-items-center justify-content-center padding-fix\">4.6<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Pricing<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.4<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">General Features<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.6<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Advanced Features<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.5<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Service<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.5<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Rating<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.4<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Expert Score<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.8<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow\">\n<div class=\"flex-grow\"><\/div>\n<div class=\"roboto-14 rating py-3 w-72 d-flex justify-content-center align-items-end line-height-100\">\n<div class=\"pe-8 opacity-50\">out<br \/>of<\/div>\n<div class=\"roboto-28 opacity-50\" style=\"padding-bottom: .4rem\">5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I Chose Market Leader<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img class=\"icon-image absolute\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/cost.webp\" \/><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tStarting monthly prices: Basic Package:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\t$189 + $10 to $50 per lead (for one user only); $329 for teams\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<p>Market Leader remains near my top rankings as the best lead generation for realtors because of its exclusive lead guarantee and Network Boost program, which offers affordable top-of-funnel social media leads and automated nurturing tools. Unlike its competitors, Market Leader provides a predictable number of monthly exclusive leads and places targeted ads where your prospects spend their time (Facebook and Google).&nbsp;<\/p>\n<p>These ads direct seller prospects to Market Leader\u2019s landing page and HouseValues.com, and buyer leads to a personally branded, IDX search-enabled site. Once a lead gives their information, it\u2019s automatically populated in the Market Leader CRM, and then you take over with nurturing and conversion.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1090\" height=\"439\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/02\/Screenshot-2024-01-30-at-5.01.21\u202fPM.png\" alt=\"Market Leader&#039;s agent website, CRM, landing page, and mobile app\" class=\"wp-image-87586\" \/><figcaption class=\"wp-element-caption\">Suite of features for real estate lead generation from Market Leader (Source: <a href=\"https:\/\/www.marketleader.com\/\" target=\"_blank\" rel=\"noopener\">Market Leader<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Additional Features<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>HouseValues<\/strong>: Receive leads from your target ZIP code delivered directly to you and your CRM so you can follow up quickly.<\/li>\n<li><strong>Mobile app<\/strong>: Market Leader\u2019s mobile app allows agents to promptly and efficiently respond to new leads using real-time push notifications and contact records, including lead insights. Email activity is synchronized with your desktop CRM, ensuring you never miss critical updates.<\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit Market Leader<\/a>\n  <\/div>\n<h2 class=\"wp-block-heading\" id=\"Offrs\">Offrs: Best Seller Leads Without a Contract<\/h2>\n<div id=\"tc-scorecard-109150\" class=\"scorecard border drop-shadow border-radius-8\">\n<div class=\"border-bottom border-width-2 p-16 h-88 \">\n<div class=\"w-sm-50p d-flex align-items-center justify-center h-100 pe-sm-24 padding-fix\">\n      <img style=\"max-height: 3rem;max-width: 80%\" src=\"https:\/\/assets.theclose.com\/uploads\/2021\/05\/Offrs-Logo-e1620309870157.png\" alt=\"Offrs\" \/>\n    <\/div>\n<\/p><\/div>\n<div class=\"ratings-container d-flex flex-col flex-sm-row p-16\">\n<div class=\"w-100 w-sm-50p p-lg-16 order-2 order-sm-1\">\n<div class=\"font-weight-bold mb-16 roboto-20\">Pros<\/div>\n<ul class=\"pros mx-0\">\n<li>Smart data platform based on hundreds of data points<\/li>\n<li>Accurate prediction rates<\/li>\n<li>Guaranteed exclusive leads<\/li>\n<li>ROOF lead conversion using AI technology<\/li>\n<li>Some online ad spend included<\/li>\n<li>No contract option, allowing agents to test the platform before committing<\/li>\n<\/ul>\n<div class=\"font-weight-bold mb-16 roboto-20\">Cons<\/div>\n<ul class=\"cons mx-0 mb-0\">\n<li>No CRM<\/li>\n<li>Long lead-nurture time<\/li>\n<li>Pricey ROOF referral fee<\/li>\n<li>Noncontract option twice the price of annual contract<\/li>\n<\/ul><\/div>\n<div class=\"area-right w-100 w-sm-50p bg-gray-light-4 border-radius-8 order-1 order-sm-2 mb-24 mb-sm-0 d-flex flex-col\">\n<div class=\"font-weight-bold h-72 d-flex ps-16 align-items-center border-bottom border-width-2 roboto-20 justify-space-between\">\n<div class=\"padding-fix\">The Close Score<\/div>\n<div class=\"roboto-28 rating w-72 h-100 d-flex align-items-center justify-content-center padding-fix\">4.6<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Pricing<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.8<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">General Features<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.4<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Advanced Features<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.4<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Service<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.5<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Rating<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.1<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Expert Score<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.9<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow\">\n<div class=\"flex-grow\"><\/div>\n<div class=\"roboto-14 rating py-3 w-72 d-flex justify-content-center align-items-end line-height-100\">\n<div class=\"pe-8 opacity-50\">out<br \/>of<\/div>\n<div class=\"roboto-28 opacity-50\" style=\"padding-bottom: .4rem\">5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I Chose Offrs<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img class=\"icon-image absolute\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/cost.webp\" \/><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tStarting monthly prices:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\t10 cents per month for each lead; $400 per month for leads in one ZIP code\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<p>I included Offrs on this list because it <a href=\"https:\/\/theclose.com\/best-real-estate-predictive-analytics-companies\/\">uses predictive analytics<\/a> to generate leads but doesn\u2019t lock agents into a long-term contract. I love that Offrs also uses hundreds of data points to generate its predicted sellers and boasts a 72% accuracy rate.&nbsp;<\/p>\n<p>It pushes hundreds of data points through its proprietary algorithms and AI systems to uncover behaviors, characteristics, and demographics that lead to home sales within 12 months. The leads are then delivered directly to the Offrs agent. If you\u2019re looking for a platform to help predict your gross commission income (GCI) for the year, Offrs claims to be the software to do just that.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"800\" height=\"561\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/02\/desktop-app-3.jpg\" alt=\"Example of geotargeting inside Offrs for lead generation\" class=\"wp-image-87590\" \/><figcaption class=\"wp-element-caption\">Choose your real estate target area with a drawing tool. (Source: <a href=\"https:\/\/offrs.com\/\" target=\"_blank\" rel=\"noopener\">Offrs<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Additional Features<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Includes exclusive paid lead generation for up to five ZIP codes:<\/strong> Offrs\u2019 price tag comes with paid lead capture campaigns, a daily dose of predictive sellers, for sale by owner (FSBO), and <a href=\"https:\/\/theclose.com\/how-to-get-expired-listings\/\">expired listings<\/a> in your designated areas. You\u2019ll also get online ads to target your leads and enhance your conversion rate.<\/li>\n<li><strong>ROOF conversion:<\/strong> ROOF leverages AI to convert leads into clients with 30 touches in the first 90 days through text, calls, and emails. The best part about ROOF is you pay for the upgrade and use it at will or <a href=\"https:\/\/theclose.com\/real-estate-leads-pay-at-closing\/\">pay a 25% referral fee from your commission at closing<\/a>.<\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit Offrs<\/a>\n  <\/div>\n<h2 class=\"wp-block-heading\" id=\"Zillow\">Zillow Premier Agent: Best for Buyer Leads<\/h2>\n<div id=\"tc-scorecard-109151\" class=\"scorecard border drop-shadow border-radius-8\">\n<div class=\"border-bottom border-width-2 p-16 h-88 \">\n<div class=\"w-sm-50p d-flex align-items-center justify-center h-100 pe-sm-24 padding-fix\">\n      <img style=\"max-height: 3rem;max-width: 80%\" src=\"https:\/\/assets.theclose.com\/uploads\/2019\/10\/word-image-87.png\" alt=\"Zillow Premier Agent\" \/>\n    <\/div>\n<\/p><\/div>\n<div class=\"ratings-container d-flex flex-col flex-sm-row p-16\">\n<div class=\"w-100 w-sm-50p p-lg-16 order-2 order-sm-1\">\n<div class=\"font-weight-bold mb-16 roboto-20\">Pros<\/div>\n<ul class=\"pros mx-0\">\n<li>Able to capture buyer leads earlier than competitors<\/li>\n<li>Warmer leads than competitors<\/li>\n<li>Zillow Live Connections that puts you in contact with leads over the phone<\/li>\n<li>Behavioral insights on buyers<\/li>\n<\/ul>\n<div class=\"font-weight-bold mb-16 roboto-20\">Cons<\/div>\n<ul class=\"cons mx-0 mb-0\">\n<li>Weak customer service<\/li>\n<li>Very basic CRM<\/li>\n<li>No exclusive lead<\/li>\n<li>Price per lead higher than other platforms<\/li>\n<\/ul><\/div>\n<div class=\"area-right w-100 w-sm-50p bg-gray-light-4 border-radius-8 order-1 order-sm-2 mb-24 mb-sm-0 d-flex flex-col\">\n<div class=\"font-weight-bold h-72 d-flex ps-16 align-items-center border-bottom border-width-2 roboto-20 justify-space-between\">\n<div class=\"padding-fix\">The Close Score<\/div>\n<div class=\"roboto-28 rating w-72 h-100 d-flex align-items-center justify-content-center padding-fix\">4.5<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Pricing<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.1<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">General Features<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.3<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Advanced Features<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.6<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Service<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.3<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Rating<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.0<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Expert Score<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.0<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow\">\n<div class=\"flex-grow\"><\/div>\n<div class=\"roboto-14 rating py-3 w-72 d-flex justify-content-center align-items-end line-height-100\">\n<div class=\"pe-8 opacity-50\">out<br \/>of<\/div>\n<div class=\"roboto-28 opacity-50\" style=\"padding-bottom: .4rem\">5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I Chose Zillow Premier Agent<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img class=\"icon-image absolute\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/cost.webp\" \/><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tStarting monthly prices:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\t$300-$1,000 depending on your location\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<p>Zillow Premier Agent captures buyer leads before the competition, with <a href=\"https:\/\/ipropertymanagement.com\/research\/zillow-statistics#:~:text=Zillow.com%20receives%2093.2%20million%20unique%20visitors%20per%20month.\" target=\"_blank\" rel=\"noopener\">93.2 million monthly visitors<\/a> starting their home search directly on Zillow. It sells advertising space in specific ZIP codes and transfers leads to your CRM or Zillow\u2019s, leaving nurturing and conversion to you.<\/p>\n<p>What does that mean for you? Well, since so many buyers start their search on Zillow, by the time they end up clicking on a Google or Facebook ad from another lead generation company, chances are they\u2019re already talking to a Premier Agent. Advertising on Zillow gives you a first shot at these leads.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" width=\"1132\" height=\"717\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/02\/Zillow-Premier-Agents.png\" alt=\"Screenshot of a listing inside Zillow with the Premier Agents pointed out along with the Listing Agent\" class=\"wp-image-87551\" style=\"width:840px;height:532px\" \/><figcaption class=\"wp-element-caption\">Zillow Premier Agents on real estate listing (Source: <a href=\"https:\/\/www.zillow.com\/premier-agent\/\" target=\"_blank\" rel=\"noopener\">Zillow Premier Agent<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Additional Features<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Generates warmer buyer leads than other companies (yes, really):<\/strong> Zillow\u2019s advertising targets buyers actively searching for homes, unlike competitors capturing leads from casual browsing on Facebook. While not every Zillow lead will close quickly, their purchase intent is generally higher.<\/li>\n<li><strong>Client communication resources:<\/strong> This Zillow tool helps real estate agents keep track of their clients. It lets agents know when they have a new client or if someone wants to see a house. Agents can also put their clients into groups, like people who want to buy a home or people who want to sell one. The tool can also keep records of texts, emails, and calls with each client to remember what they talked about.<\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit Zillow Premier Agent<\/a>\n  <\/div>\n<h2 class=\"wp-block-heading\" id=\"Real-Geeks\">Real Geeks: Best for Affordable, All-in-One Lead Generation Platform<\/h2>\n<div id=\"tc-scorecard-109152\" class=\"scorecard border drop-shadow border-radius-8\">\n<div class=\"border-bottom border-width-2 p-16 h-88 \">\n<div class=\"w-sm-50p d-flex align-items-center justify-center h-100 pe-sm-24 padding-fix\">\n      <img style=\"max-height: 3rem;max-width: 80%\" src=\"https:\/\/assets.theclose.com\/uploads\/2023\/07\/black-symbol-and-wordmark-300x56.png\" alt=\"Real Geeks\" \/>\n    <\/div>\n<\/p><\/div>\n<div class=\"ratings-container d-flex flex-col flex-sm-row p-16\">\n<div class=\"w-100 w-sm-50p p-lg-16 order-2 order-sm-1\">\n<div class=\"font-weight-bold mb-16 roboto-20\">Pros<\/div>\n<ul class=\"pros mx-0\">\n<li>Exclusive buyer and seller leads<\/li>\n<li>More affordable than competitors<\/li>\n<li>IDX website designed for converting real estate leads<\/li>\n<li>Leads that can be purchased or generated using Facebook marketing tool<\/li>\n<li>CRM that sends automated texts and emails based on lead\u2019s behavior<\/li>\n<\/ul>\n<div class=\"font-weight-bold mb-16 roboto-20\">Cons<\/div>\n<ul class=\"cons mx-0 mb-0\">\n<li>Websites with limited customization options<\/li>\n<li>Pricey Real Leads PPC management fee<\/li>\n<li>Limited team and brokerage features<\/li>\n<li>Extra fees for a la carte tools<\/li>\n<li>More analytics and lead distribution tool needed<\/li>\n<\/ul><\/div>\n<div class=\"area-right w-100 w-sm-50p bg-gray-light-4 border-radius-8 order-1 order-sm-2 mb-24 mb-sm-0 d-flex flex-col\">\n<div class=\"font-weight-bold h-72 d-flex ps-16 align-items-center border-bottom border-width-2 roboto-20 justify-space-between\">\n<div class=\"padding-fix\">The Close Score<\/div>\n<div class=\"roboto-28 rating w-72 h-100 d-flex align-items-center justify-content-center padding-fix\">4.2<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Pricing<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">1.4<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">General Features<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.6<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Advanced Features<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.1<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Service<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.3<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Rating<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.3<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Expert Score<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.4<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow\">\n<div class=\"flex-grow\"><\/div>\n<div class=\"roboto-14 rating py-3 w-72 d-flex justify-content-center align-items-end line-height-100\">\n<div class=\"pe-8 opacity-50\">out<br \/>of<\/div>\n<div class=\"roboto-28 opacity-50\" style=\"padding-bottom: .4rem\">5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I Chose Real Geeks<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img class=\"icon-image absolute\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/cost.webp\" \/><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tStarting monthly prices:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\t$299\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<p>I chose Real Geeks as an all-in-one lead generation platform with cutting-edge lead gen, marketing, and nurturing tools at a price individual agents can afford. It generates leads using Google and Bing PPC ads to <a href=\"https:\/\/theclose.com\/real-estate-seller-leads\/\">drive seller leads<\/a> to home valuation pages and buyer leads to IDX websites. Users can generate leads through Facebook ad creation, search engine optimization (SEO), or social media.<\/p>\n<p>In addition, Real Geeks comes with a sophisticated CRM, automated drip campaigns, texting, and top-shelf training and customer support. It also features a behavioral marketing tool called Reactive Responses that can give Zurple a run for its money.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"635\" height=\"410\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/02\/Screenshot-2024-01-30-at-5.03.41\u202fPM.png\" alt=\"Three examples of real estate landing pages from Real Geeks.\" class=\"wp-image-87587\" \/><figcaption class=\"wp-element-caption\">Lead capture website for real estate agents (Source: <a href=\"https:\/\/www.realgeeks.com\/\" target=\"_blank\" rel=\"noopener\">Real Geeks<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Additional Features<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Automated email marketing:<\/strong> Simplify your marketing efforts by running drip email campaigns directly through the CRM, targeting leads based on set criteria.<\/li>\n<li><strong>IDX website and CRM designed for conversion:<\/strong> Real Geeks\u2019 home valuation tool allows you to create custom landing pages for specific neighborhoods and automatically send out a market report drip campaign to nurture them.<\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit Real Geeks<\/a>\n  <\/div>\n<h2 class=\"wp-block-heading\" id=\"REDX\">REDX: Best for Niche Leads<\/h2>\n<div id=\"tc-scorecard-109153\" class=\"scorecard border drop-shadow border-radius-8\">\n<div class=\"border-bottom border-width-2 p-16 h-88 \">\n<div class=\"w-sm-50p d-flex align-items-center justify-center h-100 pe-sm-24 padding-fix\">\n      <img style=\"max-height: 3rem;max-width: 80%\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/08\/unnamed-2024-08-29T160345.662.png\" alt=\"REDX\" \/>\n    <\/div>\n<\/p><\/div>\n<div class=\"ratings-container d-flex flex-col flex-sm-row p-16\">\n<div class=\"w-100 w-sm-50p p-lg-16 order-2 order-sm-1\">\n<div class=\"font-weight-bold mb-16 roboto-20\">Pros<\/div>\n<ul class=\"pros mx-0\">\n<li>Affordable, a la carte pricing<\/li>\n<li>CRM and auto-dialer (multiline auto-dialer upgrade available)<\/li>\n<li>Leads verified to not be on the Do-Not-Call list<\/li>\n<li>Scripts and objection handlers built into the platform<\/li>\n<li>Verified owner and contact information for all leads<\/li>\n<\/ul>\n<div class=\"font-weight-bold mb-16 roboto-20\">Cons<\/div>\n<ul class=\"cons mx-0 mb-0\">\n<li>Significant investment of time required to convert leads.<\/li>\n<li>Cold calling not the ideal strategy for every agent.<\/li>\n<li>Nonexclusive leads<\/li>\n<li>Lower conversion rates than other lead sources<\/li>\n<\/ul><\/div>\n<div class=\"area-right w-100 w-sm-50p bg-gray-light-4 border-radius-8 order-1 order-sm-2 mb-24 mb-sm-0 d-flex flex-col\">\n<div class=\"font-weight-bold h-72 d-flex ps-16 align-items-center border-bottom border-width-2 roboto-20 justify-space-between\">\n<div class=\"padding-fix\">The Close Score<\/div>\n<div class=\"roboto-28 rating w-72 h-100 d-flex align-items-center justify-content-center padding-fix\">3.4<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Pricing<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.6<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">General Features<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.7<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Advanced Features<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">1.8<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Service<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.4<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Rating<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.8<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Expert Score<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.3<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow\">\n<div class=\"flex-grow\"><\/div>\n<div class=\"roboto-14 rating py-3 w-72 d-flex justify-content-center align-items-end line-height-100\">\n<div class=\"pe-8 opacity-50\">out<br \/>of<\/div>\n<div class=\"roboto-28 opacity-50\" style=\"padding-bottom: .4rem\">5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I Chose REDX<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img class=\"icon-image absolute\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/cost.webp\" \/><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tStarting monthly prices:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\t$49.99 for FSBO and preforeclosure leads\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<p>REDX offers real estate niche leads for seller agents at an affordable price. Even better, all the leads REDX offers are seller leads, including <a href=\"https:\/\/theclose.com\/expired-listing-scripts\/\">expired listings<\/a>, GeoLeads, FSBO, for rent by owner (FRBO), and preforeclosure. REDX flips the script with an outbound real estate lead generation system, putting contact information (and the power to make connections) into the hands of real estate agents, teams, and brokers.&nbsp;<\/p>\n<p>REDX users choose the lead types they want to target, and REDX provides contact info. With a constantly updated system, you always get a fresh list of real estate agent leads in your area. In addition, REDX offers multiple lead types and provides tools, training, and scripts to convert leads into clients. If you want to become a listing agent and are willing to make calls, REDX gives you the best value.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"974\" height=\"837\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/02\/Screenshot-2024-01-30-at-5.24.13\u202fPM.png\" alt=\"Social media ad created with REDX Ads Builder tool\" class=\"wp-image-87592\" \/><figcaption class=\"wp-element-caption\">The Ad Builder tool lets you target homeowners on social media. (Source: <a href=\"https:\/\/www.redx.com\/\" target=\"_blank\" rel=\"noopener\">REDX<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Additional Features<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Vortex CRM and Power Dialer make prospecting easier:<\/strong> REDX\u2019s VORTEX CRM and Power Dialer speed up the cold calling process by sending leads to the CRM, auto-dialing them, and leaving a prerecorded message on their voicemail if they don\u2019t answer. When you connect to a lead, the Power Dialer pulls up scripts and objection handlers to help you convert them.<\/li>\n<li><strong>Included scripts, objection handlers, and training to help you convert more leads:<\/strong> While similar lead generation companies just sell you leads and an auto-dialer, REDX takes it a step further by including powerful scripts and objection handlers right in the auto-dialer to help you convert them. It even offers live role-playing and extensive lead conversion training with expert cold callers like LabCoat Agents\u2019 Tristan Ahumada.<\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit REDX<\/a>\n  <\/div>\n<h2 class=\"wp-block-heading\" id=\"zBuyer\">zBuyer: Best for Affordable Leads With No Contract<\/h2>\n<div id=\"tc-scorecard-109154\" class=\"scorecard border drop-shadow border-radius-8\">\n<div class=\"border-bottom border-width-2 p-16 h-88 \">\n<div class=\"w-sm-50p d-flex align-items-center justify-center h-100 pe-sm-24 padding-fix\">\n      <img style=\"max-height: 3rem;max-width: 80%\" src=\"https:\/\/assets.theclose.com\/uploads\/2023\/10\/zbuyerlogo-300x85.png\" alt=\"zBuyer\" \/>\n    <\/div>\n<\/p><\/div>\n<div class=\"ratings-container d-flex flex-col flex-sm-row p-16\">\n<div class=\"w-100 w-sm-50p p-lg-16 order-2 order-sm-1\">\n<div class=\"font-weight-bold mb-16 roboto-20\">Pros<\/div>\n<ul class=\"pros mx-0\">\n<li>Verified leads and free replacements for bogus leads<\/li>\n<li>No yearly contract<\/li>\n<li>Reasonably priced<\/li>\n<li>Mix of high-and low-funnel leads<\/li>\n<li>Free prospecting leads<\/li>\n<\/ul>\n<div class=\"font-weight-bold mb-16 roboto-20\">Cons<\/div>\n<ul class=\"cons mx-0 mb-0\">\n<li>Leads can \u201csell out\u201d or become limited in number<\/li>\n<li>Nonexclusive leads<\/li>\n<li>No IDX website<\/li>\n<\/ul><\/div>\n<div class=\"area-right w-100 w-sm-50p bg-gray-light-4 border-radius-8 order-1 order-sm-2 mb-24 mb-sm-0 d-flex flex-col\">\n<div class=\"font-weight-bold h-72 d-flex ps-16 align-items-center border-bottom border-width-2 roboto-20 justify-space-between\">\n<div class=\"padding-fix\">The Close Score<\/div>\n<div class=\"roboto-28 rating w-72 h-100 d-flex align-items-center justify-content-center padding-fix\">3.4<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Pricing<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.3<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">General Features<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.3<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Advanced Features<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.4<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Service<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.5<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Rating<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.3<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Expert Score<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.0<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow\">\n<div class=\"flex-grow\"><\/div>\n<div class=\"roboto-14 rating py-3 w-72 d-flex justify-content-center align-items-end line-height-100\">\n<div class=\"pe-8 opacity-50\">out<br \/>of<\/div>\n<div class=\"roboto-28 opacity-50\" style=\"padding-bottom: .4rem\">5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I Chose zBuyer<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img class=\"icon-image absolute\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/cost.webp\" \/><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tStarting monthly prices:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\t$400\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<p>Consider zBuyer for an affordable and efficient way to get high-quality leads without the commitment of long-term contracts or expensive CRM and marketing tools. Unlike other lead generation companies for realtors that require lengthy contracts, zBuyer gives you the flexibility to leave if you\u2019re not satisfied with the platform or the leads, no questions asked. This approach addresses the common complaint of being locked into lengthy contracts.<\/p>\n<p>zBuyer uses innovative analytics to uncover early indications of interest in selling or buying. The company offers targeted potential sellers a chance to discover their home\u2019s worth and potentially a cash offer. Buyer leads are captured through the company\u2019s site, HousingNow.com. While the leads aren\u2019t exclusive, zBuyer says it works hard to \u201climit their exposure.\u201d<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1200\" height=\"703\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/02\/Screenshot-2024-01-30-at-5.08.48\u202fPM-1200x703.png\" alt=\"Seller lead landing page from zBuyer\" class=\"wp-image-87588\" \/><figcaption class=\"wp-element-caption\">Demo of a seller lead capture page (Source: <a href=\"https:\/\/welcome.zbuyer.com\/\" target=\"_blank\" rel=\"noopener\">zBuyer<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Additional Features<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Free prospecting leads:<\/strong> Every dollar you spend with zBuyer will give you one four- to 12-month-old lead from its system\u2014for free. These leads will be ice cold, but you can always warm them up with lead-scoring software like Revaluate.<\/li>\n<li><strong>You don\u2019t have to spend money on a CRM you don\u2019t want:<\/strong> Most realtors who want to <a href=\"https:\/\/theclose.com\/buy-real-estate-leads\/\">buy real estate leads<\/a> already have one. Instead of forcing you to pay $200-plus per month for another one, like most lead generation companies<\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit zBuyer<\/a>\n  <\/div>\n<h2 class=\"wp-block-heading\" id=\"SmartZip\">SmartZip: Best for Geographic Farming<\/h2>\n<div id=\"tc-scorecard-109155\" class=\"scorecard border drop-shadow border-radius-8\">\n<div class=\"border-bottom border-width-2 p-16 h-88 \">\n<div class=\"w-sm-50p d-flex align-items-center justify-center h-100 pe-sm-24 padding-fix\">\n      <img style=\"max-height: 3rem;max-width: 80%\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/07\/smartzip-logo-300x63.webp\" alt=\"SmartZip\" \/>\n    <\/div>\n<\/p><\/div>\n<div class=\"ratings-container d-flex flex-col flex-sm-row p-16\">\n<div class=\"w-100 w-sm-50p p-lg-16 order-2 order-sm-1\">\n<div class=\"font-weight-bold mb-16 roboto-20\">Pros<\/div>\n<ul class=\"pros mx-0\">\n<li>Predictive analytics that identifies likely sellers before other lead generation companies<\/li>\n<li>Best-in-class marketing and nurturing tools to convert seller leads<\/li>\n<li>Easy upgrade to Offrs with buyer leads on the same smart data and CRM<\/li>\n<li>Home valuation landing pages<\/li>\n<\/ul>\n<div class=\"font-weight-bold mb-16 roboto-20\">Cons<\/div>\n<ul class=\"cons mx-0 mb-0\">\n<li>Nonexclusive leads and generally top-of-funnel<\/li>\n<li>Not recommended for new agents<\/li>\n<li>More expensive than most competitors<\/li>\n<\/ul><\/div>\n<div class=\"area-right w-100 w-sm-50p bg-gray-light-4 border-radius-8 order-1 order-sm-2 mb-24 mb-sm-0 d-flex flex-col\">\n<div class=\"font-weight-bold h-72 d-flex ps-16 align-items-center border-bottom border-width-2 roboto-20 justify-space-between\">\n<div class=\"padding-fix\">The Close Score<\/div>\n<div class=\"roboto-28 rating w-72 h-100 d-flex align-items-center justify-content-center padding-fix\">3.2<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Pricing<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">1.0<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">General Features<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.0<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Advanced Features<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.1<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Service<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.5<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Rating<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.0<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Expert Score<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.0<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow\">\n<div class=\"flex-grow\"><\/div>\n<div class=\"roboto-14 rating py-3 w-72 d-flex justify-content-center align-items-end line-height-100\">\n<div class=\"pe-8 opacity-50\">out<br \/>of<\/div>\n<div class=\"roboto-28 opacity-50\" style=\"padding-bottom: .4rem\">5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I Chose SmartZip<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img class=\"icon-image absolute\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/cost.webp\" \/><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tStarting monthly prices:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\t$299 (requires 12-month contract)\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<p>SmartZip\u2019s near-magical ability to predict likely sellers is complemented by its suite of marketing tools, which are highly effective in nurturing and converting these leads. This makes SmartZip a clear choice for seller leads. SmartZip\u2019s predictive analytics technology combs through millions of data points to identify likely sellers six to 12 months before they\u2019re ready to sell.<\/p>\n<p>SmartZip analyzes consumer data (from places like credit card companies), market data (from your MLS), and demographic data, predicting which homeowners in your targeted region are most likely to sell.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" width=\"1200\" height=\"972\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/02\/Screenshot-2024-01-30-at-5.13.10\u202fPM-1200x972.png\" alt=\"SmartZip agent dashboard with closeups of tasks for the agent to focus on\" class=\"wp-image-87589\" style=\"width:840px;height:680px\" \/><figcaption class=\"wp-element-caption\">SmartZip uses SmartTargeting to find future listings. (Source: <a href=\"https:\/\/smartzip.com\/\" target=\"_blank\" rel=\"noopener\">SmartZip<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Additional Features<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Reach150:<\/strong> Using Reach150, real estate agents can manage their online presence and use favorable testimonials to attract new referral clients.<\/li>\n<li><strong>Best-in-class marketing and nurturing tools:<\/strong> Its CheckIn app tells you who to follow up with every day. You also get home valuation landing pages, automated direct mail campaigns, a comparative market analysis tool, and local trend reports.<\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit SmartZip<\/a>\n  <\/div>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<h2 class=\"wp-block-heading\" id=\"FAQs\">Frequently Asked Questions (FAQs)<\/h2>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"how-do-most-realtors-get-leads\" class=\"my-40\">How do most realtors get leads?<br \/>\n\t\t\t\t<\/h3>\n<p><img alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\" \/><\/div>\n<div id=\"how-do-most-realtors-get-leads-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>Successful real estate agents diversify lead generation so businesses don\u2019t live or die from a single source. Paid lead generation, referrals, and organic social marketing are great examples of how real estate agents get new leads. Having a plan for your overall real estate lead generation strategy is essential. Check out <a href=\"https:\/\/theclose.com\/real-estate-lead-generation-ideas\/\">our article on lead generation ideas<\/a> for more information.<\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"are-real-estate-lead-generation-companies-worth-it\" class=\"my-40\">Are real estate lead generation companies worth it?<br \/>\n\t\t\t\t<\/h3>\n<p><img alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\" \/><\/div>\n<div id=\"are-real-estate-lead-generation-companies-worth-it-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>Paid lead gen strategies are worth it if the ROI is high. For most agents, the commission from one closing can cover the total investment for the year. The upside is that if you\u2019ve covered the annual cost of your lead gen with one closing, any additional commissions are profits. Since lead generation is continuous, you can estimate <a href=\"https:\/\/theclose.com\/what-is-gci\/\">how much GCI you will make in a year<\/a>.<\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"how-much-should-you-pay-for-lead-generation\" class=\"my-40\">How much should you pay for lead generation?<br \/>\n\t\t\t\t<\/h3>\n<p><img alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\" \/><\/div>\n<div id=\"how-much-should-you-pay-for-lead-generation-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>In most markets, the maximum price a real estate agent should be comfortable spending per lead is $200. That seems high, but let\u2019s do a little math together. Let\u2019s say you get ten leads in a week from a real estate lead generation company and convert one into a client. Let\u2019s assume you\u2019re converting 75% of those clients into sales. This metric means you\u2019re closing three monthly transactions out of 40 leads.<\/p>\n<p>For 40 leads a month, you\u2019re paying $8,000 (40 x $200). With the typical home selling for more than $300,000, those three sales gross you $27,000 in GCI (assuming a 3% side). That nets you $19,000 before splits and taxes. Of course, this price changes based on your conversion rates, the typical sale price of a home in your market, and your commission percentage. However, for most agents, $200 per lead is a great benchmark.<\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"what-is-the-best-crm-for-realtors\" class=\"my-40\">What is the best CRM for realtors?<br \/>\n\t\t\t\t<\/h3>\n<p><img alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\" \/><\/div>\n<div id=\"what-is-the-best-crm-for-realtors-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>The best real estate CRM depends on a realtor\u2019s budget, business goals, and preferences. If you\u2019re new to the industry and don\u2019t want to shell out money for paid ones, consider <a href=\"https:\/\/theclose.com\/best-free-real-estate-crm\/\">free CRMs<\/a> like ClickUp and HubSpot. But if you want to invest in paid CRMs, LionDesk, Follow Up Boss, and Wise Agent are excellent options.<\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<h2 class=\"wp-block-heading\" id=\"Methodology\">Methodology: How I Chose the Top Lead Generation Companies for Real Estate for 2025<\/h2>\n<p>To evaluate the best real estate lead generation companies in this article, I leaned on our team of licensed real estate pros, writers, and editors, who created a weighted rubric to evaluate each company. Our team has spent hours researching dozens of companies and assessing each based on the most impactful elements for agents and brokers. Here are the criteria we based our evaluations on:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Pricing (20%)<\/strong>\n<ul class=\"wp-block-list\">\n<li>I looked at the average price per lead for buyer and seller leads, monthly ad management fees, the minimum required ad spend, onboarding fees, and pricing for mandatory tools like CRMs, IDX websites, and automated lead nurturing. I also included whether or not a contract is required.&nbsp;<\/li>\n<\/ul>\n<\/li>\n<li><strong>Features (25%)<\/strong>\n<ul class=\"wp-block-list\">\n<li>I evaluated each company\u2019s main features, like lead capture tools, lead management, integrations, and ease of use. If a company required features like a built-in CRM, IDX websites, or automated nurturing, I included those features in my analysis.&nbsp;<\/li>\n<\/ul>\n<\/li>\n<li><strong>Advanced Features (20%)<\/strong>\n<ul class=\"wp-block-list\">\n<li>I evaluated whether the leads generated were high-funnel or low-funnel, lead exclusivity, how leads are qualified, lead quality, and how difficult the leads are to convert.<\/li>\n<\/ul>\n<\/li>\n<li><strong>User Experience (10%)<\/strong>\n<ul class=\"wp-block-list\">\n<li>The dashboard and user interface are essential factors to consider. If it\u2019s challenging to use or find your way around the platform, you\u2019ll be much less likely to use it.&nbsp;<\/li>\n<\/ul>\n<\/li>\n<li><strong>Customer Rating (10%)<\/strong>\n<ul class=\"wp-block-list\">\n<li>I read reviews of the <a href=\"https:\/\/theclose.com\/real-estate-software\/\">real estate software<\/a> after I\u2019ve tried it to evaluate others\u2019 experiences compared with my own. I take that additional feedback into account when assessing any software.&nbsp;<\/li>\n<\/ul>\n<\/li>\n<li><strong>Expert Score (15%)<\/strong>\n<ul class=\"wp-block-list\">\n<li>I credit any standout features not covered in the above categories.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Read more about <a href=\"https:\/\/theclose.com\/methodology\/\">our methodology here<\/a>.<\/p>\n<h2 class=\"wp-block-heading\" id=\"Your-Take\">Your Take<\/h2>\n<p>Are there any top real estate lead generation companies we haven\u2019t covered that you\u2019d like to know more about? Or some feedback on the ones we\u2019ve reviewed? Share your experience in the comments!<\/p>\n<p>The post <a href=\"https:\/\/theclose.com\/top-real-estate-lead-generation-companies\/\">The Top 9 Real Estate Lead Generation Companies for 2025<\/a> appeared first on <a href=\"https:\/\/theclose.com\">The Close<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you tired of chasing cold leads and looking for a way to speed up your closings? The right lead generation company will take your business to the next level. After all, lead gen companies help agents connect potential buyers and sellers by providing qualified leads. I\u2019ll uncover the top real estate lead generation companies [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"_links":{"self":[{"href":"http:\/\/www.av-forums.net\/index.php\/wp-json\/wp\/v2\/posts\/879"}],"collection":[{"href":"http:\/\/www.av-forums.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.av-forums.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.av-forums.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.av-forums.net\/index.php\/wp-json\/wp\/v2\/comments?post=879"}],"version-history":[{"count":1,"href":"http:\/\/www.av-forums.net\/index.php\/wp-json\/wp\/v2\/posts\/879\/revisions"}],"predecessor-version":[{"id":880,"href":"http:\/\/www.av-forums.net\/index.php\/wp-json\/wp\/v2\/posts\/879\/revisions\/880"}],"wp:attachment":[{"href":"http:\/\/www.av-forums.net\/index.php\/wp-json\/wp\/v2\/media?parent=879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.av-forums.net\/index.php\/wp-json\/wp\/v2\/categories?post=879"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.av-forums.net\/index.php\/wp-json\/wp\/v2\/tags?post=879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}