{"id":921,"date":"2025-03-12T14:31:22","date_gmt":"2025-03-12T15:31:22","guid":{"rendered":"http:\/\/www.av-forums.net\/?p=921"},"modified":"2025-04-14T11:27:33","modified_gmt":"2025-04-14T11:27:33","slug":"the-8-best-places-to-buy-real-estate-leads-in-2025","status":"publish","type":"post","link":"http:\/\/www.av-forums.net\/index.php\/2025\/03\/12\/the-8-best-places-to-buy-real-estate-leads-in-2025\/","title":{"rendered":"The 8 Best Places to Buy Real Estate Leads in 2025"},"content":{"rendered":"
Investing in real estate leads can be a smart strategy to transform your business and boost your sales. However, not all lead sources are created equal. The best lead generation platforms offer high-quality, targeted leads that align with your market and business goals. In this article, I\u2019ve listed the best places to buy real estate leads, why I chose them, and their standout features.<\/p>\n
Professional for Agents<\/strong>: $189 + $30 to $50 per lead (for one user only)<\/li>\n
Market Leader Teams<\/strong>: $329 + $30 to $50 per lead (up to 10 users)<\/li>\n
Market Leader Business Suite<\/strong>: Custom<\/li>\n
Network Boost<\/strong>: $300 for 30 leads (must purchase Professional for Agents or Teams)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n
Why I chose Market Leader<\/h3>\n
Market Leader has a long-standing reputation and a proven real estate lead generation track record. It\u2019s ideal for agents who have calculated their conversion rates and have a healthy budget. These agents know how to buy real estate leads and how many leads they need each month to make paid lead generation profitable. Consequently, Market Leader makes that possible with its lead guarantee, ensuring agents get the expected results.<\/p>\n
Network Boost<\/strong>: If you want to increase your pipeline, you can use Market Leader\u2019s Network Boost, which can give you an estimated volume of 30 leads for $300 per month.<\/li>\n
HouseValues<\/strong>: Market Leader\u2019s HouseValues provides homeowners with free home valuations and captures their contact information. These seller leads are then given to agents so they can proactively connect with potential sellers early in their decision-making process.<\/li>\n<\/ul>\n
Offrs is one of the best places to purchase real estate leads because it uses predictive analytics to identify homeowners most likely to sell, offering high-quality, targeted leads. Its Smart Data feature analyzes over 200 data points to ensure agents receive leads with a high probability of conversion. <\/p>\n
You can pay for Guaranteed Display to get more referral leads.<\/li>\n<\/ul>\n<\/td>\n
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An agent referral fee is not indicated on the website.<\/li>\n
It is not ideal for new agents.<\/li>\n
It has an onboarding and learning curve.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
<\/p>\n
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SOLD.com monthly starting prices<\/strong><\/p>\n
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Signing up on SOLD.com is free, but agent referral fees (or a percentage of your commission) are undisclosed as of this writing.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n
It has unlimited lead generation potential for a single monthly fee.<\/li>\n
It offers excellent value for money.<\/li>\n
It is great for agents who are comfortable with cold calling.<\/li>\n
It has a fantastic user interface, including its Vortex lead management system.<\/li>\n<\/ul>\n<\/td>\n
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CRM has no automation options.<\/li>\n
It is not great for agents who are discouraged by rejection.<\/li>\n
Outbound lead gen means more work for you on the front end.<\/li>\n
It has a high percentage of inaccurate data.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
<\/p>\n
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REDX monthly starting prices<\/strong><\/p>\n
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Expired leads<\/strong>: $69.99<\/li>\n
GeoLeads<\/strong>: $69.99<\/li>\n
FSBO leads<\/strong>: $49.99<\/li>\n
FRBO leads<\/strong>: $59.99<\/li>\n
Pre-foreclosure<\/strong>: $49.99<\/li>\n
Ad builder:<\/strong> $49.99<\/li>\n
Brand Builder Social Video Edits<\/strong>: $267<\/li>\n
Brand Builder UNLIMITED<\/strong>: $899<\/li>\n
Brand Builder Social Management<\/strong>: $699<\/li>\n
Power dialer products<\/strong>: $59<\/li>\n
Vortex<\/strong>: Free with any subscription<\/li>\n<\/ul>\n<\/div>\n<\/div>\n
Why I chose REDX<\/h3>\n
REDX is an outbound real estate lead marketing system that provides data on property details, FSBO and expired listings, and contact information for buyers and sellers. This data is organized in VORTEX, its customer relationship manager (CRM), to help agents in their outbound prospecting.<\/p>\n
REDX is ideal for budget-conscious agents who invest time in phone or door-knocking. Success with REDX requires consistent effort and a proactive approach to lead gen. So, if you\u2019re going with REDX, practice your cold-calling scripts<\/a> and have your CRM handy.<\/p>\n
You can capture real estate buyer leads earlier than competitors.<\/li>\n
It has automated digital advertising.<\/li>\n
It has broker management tools.<\/li>\n
It allows multiple integrations.<\/li>\n
It has a built-in CRM.<\/li>\n<\/ul>\n<\/td>\n
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It lacks price transparency.<\/li>\n
Leads aren\u2019t exclusive.<\/li>\n
Customer service needs improvement.<\/li>\n
Zillow CRM is very basic.<\/li>\n
Cost per lead can be higher than other platforms.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
<\/p>\n
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Zillow Premier Agent monthly starting prices<\/strong><\/p>\n
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Price starts at about $1,000 for major metro markets<\/li>\n
For markets outside of major metros, Premier Agents pay between $300 and $500<\/li>\n<\/ul>\n<\/div>\n<\/div>\n
Why I chose Zillow Premier Agent<\/h3>\n
Zillow Premier Agent (ZPA) should be on your radar if you want more buyer leads in real estate. Zillow puts ads for Premier Agents right next to property listings on its site. When someone picks you, they fill out a quick form with their contact info, and then Zillow sends that info your way. <\/p>\n
Most of these leads are going to be buyers who are near the top of the funnel. Becoming a ZPA widens your reach, as you\u2019ll receive premium placement on Zillow and its network sites like Trulia, StreetEasy, and RealEstate.com.<\/p>\n
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Zillow Premier Agent\u2019s lead report (Source: Zillow Premier Agent)<\/figcaption><\/figure>\n<\/div>\n
Additional features<\/h3>\n
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Third-party CRM integrations<\/strong>: ZPA integrates with multiple CRMs, such as Top Producer, Follow Up Boss, and Lofty, enabling agents to manage and nurture leads seamlessly.<\/li>\n
Training resources<\/strong>: ZPA provides training resources for agents, including courses and guides to enhance lead generation and client management skills. These resources help agents utilize Zillow\u2019s tools effectively and improve business performance.<\/li>\n<\/ul>\n
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