Are you getting frustrated with leads rarely turning into closed deals? As a licensed broker myself, that’s something I totally get! Fortunately, there are plenty of solutions to this problem, and one of them is working with the right lead generation company. The best lead gen companies have the capability to generate, manage, and nurture quality leads, provide data insights, and present their data in an easy-to-use interface. 

I’ve researched more than a dozen lead generation companies and selected the following as my top picks based on things like pricing, features, customer service, and customer ratings. 

• CINC: Best overall for hyperlocal lead generation and IDX websites
• iNCOM: Best website designs for lead generation
• Offrs: Best for seller leads without a contract
• Market Leader: Best for predictable exclusive leads
• Real Geeks: Best for affordable, all-in-one lead generation platform
• REDX: Best for niche leads and affordability
• zBuyer: Best for buyer and seller leads with no long-term contract
• Zurple: Best automated lead nurturing system
• Zillow Premier Agent: Best for capturing buyer leads
• SmartZip: Best for geographic farming

My picks for the top real estate lead generation companies

	Standout Features	Starting Monthly Price	Learn More
	Integrated CRM AI-powered automations	$899	CINC Review
Visit CINC
	VIrtual property tours IDX website functionality	$54.95 + $250 setup fee	iNCOM Review
Visit iNCOM
	AI-powered chat agents Free business marketing plan analysis	10 cents per lead	Offrs Review
Visit Offrs
	Automated lead engagement Exclusive hyperlocal leads	$189 + $10-$50 per lead (for one user only)	Market Leader Review
Visit Market Leader
	Property valuation tools for clients Property search app	$299	Real Geeks Review
Visit Real Geeks
	Professionally managed social media Customizable postcards and direct mailers	$49.99	REDX Review
Visit REDX
	Mastermind groups for assistance from other professionals Compliance checks for do-not-call lists	$400	zBuyer Review
Visit zBuyer
	Automated behavior-driven personalized messaging Consistent flow of exclusive monthly leads	$309	Zurple Review
Visit Zurple
	Ability to identify and target hot leads only Client communication and management tools	$300	Zillow Premier Agent Review
Visit Zillow
	Dedicated client review website Automated direct mail campaigns	$299	SmartZip
Visit SmartZip

CINC: Best overall for hyperlocal leads & IDX websites

Why I chose CINC

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  Starting monthly prices:
  
  $899 for single agents and $1,299 for teams

CINC is my pick as the best overall lead generation company because it offers an all-in-one platform with a wide range of features and functionality. To ensure quality leads, it utilizes proprietary technology to target niche property types within hyperlocal markets. It can also target specific submarkets to factor in things like school districts, geographical landmarks, cultural touchstones, and more. 

Other features included with CINC’s all-in-one platform include an advanced customer relationship manager (CRM), IDX websites, lead automations, mobile apps, AI-powered tools, and integrations with various social media websites. Personally, I’m particularly impressed with its CRM — and while it did not make our list of the best real estate CRM’s, I believe it’s worth checking out, considering all of the included tools and functionality offered by the company. 

Standout features

• Social media integrations: CINC is a business partner of Meta, something you can leverage to advertise on social media to capture more leads on platforms like Facebook and Instagram. Social media leads typically carry a lower cost, and with CINC, you can target leads based on location and demographic factors. Information obtained from social media leads also tend to be more accurate, since the data is pulled directly from the home seeker’s profile.  
• AI-powered tools: With conversational AI, you can get assistance in nurturing leads. It’s essentially a virtual team member that’s available 24/7. The data it collects from conversations is also analyzed, and highly motivated leads will then be passed on to you for additional follow-up. This is why CINC landed on our list of the best real estate AI tools for its lead generation and nurturing capabilities. 
• Lead automations: Automated tasks can be set for sending emails, following up with conversations you’ve had with clients, and more. 

CRM: CINC’s advanced CRM allows you to manage all of the contact information you obtain to effectively and efficiently make lead management as simple as possible. Leads can be routed to specific agents, begin drip campaigns, and more.

iNCOM: Best website designs for lead generation

Why I chose iNCOM

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  Starting monthly prices:
  
  $54.95 + $250 setup fee for agents

If you’re a relatively new agent and want to focus on generating leads from your website, iNCOM is a fantastic option to consider. Regardless of your experience in the industry, you’ll be able to get up and running quickly with a fully functioning website. Once that’s complete, iNCOM provides a number of tools to help you maximize your lead generation efforts. 

SEO tools, for instance, can help boost your website’s visibility in search engines such as Google, Bing, Yahoo, and AOL. You’ll also get a structured SEO plan which includes a full website assessment, keyword research and development, meta tag building, content building, copywriting, and much more. In addition to these services and website analytics, iNCOM also has a CRM to help manage the leads being generated. 

Standout features

• IDX functionality: iNCOM has IDX listing syndication that can drive additional traffic to your company’s website. It makes it easy for your leads to view properties listed in the MLS, and ensures they have the most updated information as listings are automatically uploaded and updated. 
• Automated reporting and analytics: Gain crucial insight into your website’s performance and the effectiveness of your marketing efforts. Automated reports allow you to track things like user engagement and historical web traffic. 
• Virtual tours: Allow your listings to stand apart from the competition by implementing virtual tours on top of standard photos of the property.

Offrs: Best for seller leads without a contract

Why I chose Offrs

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  Starting monthly prices:
  
  10 cents per month for each lead; $400 per month for leads in one ZIP code

If you’re looking for quality leads but don’t want to get locked into a long-term contract, Offrs is an excellent option to consider. That’s because it uses predictive analytics to identify homeowners most likely to list their properties for sale in the coming 12 months in generating quality leads. In fact, it advertises a 72% accuracy rate for its predictions and guarantees a minimum number of leads per month depending on your product tier. 

To highlight the importance and effectiveness of its predictive technology in identifying who is most likely to list their home for sale, data from the National Association of Realtors showed that most buyers only interviewed one agent before making a decision, with 77% being repeat buyers. In other words, being the first to speak with a homeowner can pay massive dividends.

Standout features

• Marketing plan: Offrs provides a free marketing plan for real estate agents who are concerned about how many leads they’ll need to generate in order to reach income goals. 
• AI agents: Powered by Raia AI, you’ll be able to customize an AI agent platform. No coding skills are needed, and you can set one up in as little as several minutes to suit your specific use case and target audience.

Market Leader: Best for exclusive leads

Why I chose Market Leader

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  Starting monthly prices: Basic Package:
  
  $189 + $10 to $50 per lead (for one user only); $329 for teams

Having multiple agents battle over the same pool of leads can seriously lower your chances of converting leads into clients. However, Market Leader promises exclusive local leads every single month from your target area. With that said, lead inventory is naturally going to be limited, so you’ll need to visit the Market Leader website to check availability in your area first. 

Market Leads uses several different lead generation solutions. For example, Leads Direct helps drive consumers to your company’s website. HouseValues, on the other hand, helps capture motivated sellers via targeted ads that direct seller prospects to Market Leader’s landing page and HouseValues.com, and buyer leads to a personally branded, IDX search-enabled site. Once a lead gives their information, it’s automatically populated in the Market Leader CRM, and then you take over with nurturing and conversion. Finally, Network Boost captures information from social media, and you’ll also get help with converting your leads with drip campaigns and automated lead nurturing tools.

Standout features

• Automated lead engagement: Market Leader utilizes an engagement co-pilot, which can create listing alerts and send automated emails on your behalf depending on which stage of the home buying process your leads are in. 
• CRM integration: Market Leader’s CRM can automatically add contact information for your leads, which you can then further engage via automated lead nurture campaigns, receiving alerts on when you can follow up. 
• Mobile app: Market Leader’s mobile app allows agents to promptly and efficiently respond to new leads using real-time push notifications and contact records, including lead insights. Email activity is synchronized with your desktop CRM, ensuring you never miss critical updates.

Real Geeks: Best for affordable, all-in-one lead generation platform

Why I chose Real Geeks

• 

  
  
  Starting monthly prices:
  
  $299

Oftentimes, if you want to save money on a product or service, you end up also sacrificing features, functionality, or quality. That’s not the case with Real Geeks. It earned my vote for the best affordable all-in-one platform because it offers tools to help automate your advertising, a CRM to manage your leads and customers, and other tools to help you grow your business. 

For example, Real Geeks generates leads using Google and Bing PPC ads to drive seller leads to home valuation pages and buyer leads to IDX websites. Users can generate leads through Facebook ad creation, search engine optimization (SEO), or social media.

In addition, Real Geeks comes with a sophisticated CRM, automated drip campaigns, texting, and top-shelf training and customer support. It also features a behavioral marketing tool called Reactive Responses that can give other companies, such as Zurple, a run for its money. All of these reasons are why Real Geeks made our list of the best real estate marketing companies.

Standout features

• IDX websites: An IDX website can ensure that visitors to your website are given the most updated data available. Its Property IDX, for instance, is updated every 15 minutes. 
• Property valuation tools: With EstateIQ, you can provide added value for sellers beyond just an estimated home value. Sellers can get local insights on things like active listings and average days on market. EstateIQ is also more than a valuation tool, as it has additional functionality to nurture leads and convert visitors into clients. 
• MoveTo App: This property search solution can allow your leads to easily find properties they love. This data is then shared with you, allowing you to prioritize daily tasks by focusing on leads actively looking at properties.

REDX: Best for niche leads

Why I chose REDX

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  Starting monthly prices:
  
  $49.99 for FSBO and preforeclosure leads

If you’re looking to specialize in certain types of leads, REDX is a good option to consider. REDX leads include those that have expired, for sale by owner (FSBO), for rent by owner (FRBO), pre-foreclosures, and more. Once you choose the types of leads you want to pursue, REDX will provide you with their relevant contact information. 

REDX also helps you connect with more homeowners with its Power Dialer tool — something that automatically checks numbers against the Do-Not-Call list — settings to help prevent your number from being flagged as spam, and team-wide dialing. 

Additionally, with a constantly updated system, you always get a fresh list of real estate agent leads in your area. REDX offers multiple lead types and provides tools, training, and scripts to convert leads into clients. If you want to become a listing agent and are willing to make calls, REDX gives you the best value.

Standout features

• Postcards and direct mail: With REDX, you can send targeted mailers to your preferred leads with templates you can use to save time from designing them yourself. 
• Social media ads: With Ad Builder, you can create custom ads or use pre-built templates to get up and running quickly. 
• Professionally managed social media: Brand Builder can allow you to provide custom video editing and social media management. You’ll also get AI tools for scripts and idea generation.

zBuyer: Best for affordable leads with no contract

Why I chose zBuyer

• 

  
  
  Starting monthly prices:
  
  $400

zBuyer can be well suited for you if you’re unsure if you want to focus on buyer or seller leads. It can also be a great fit if you need both. It requires no long-term commitments, and can connect you with buyers and sellers, all at an affordable price. It can also provide a customized package by selecting the amount, type, and location of client inquiries depending on your business. 

Perhaps a unique feature of zBuyer is that it offers a type of guarantee for the contacts and properties it provides to you. If, for any reason, you are not satisfied with a lead, you can discontinue the service or have that lead replaced with another one, no questions asked. 

zBuyer uses innovative analytics to uncover early indications of interest in selling or buying. The company offers targeted sellers a chance to discover their home’s worth and potentially a cash offer. While the leads may not necessarily be exclusive, it says it works hard to “limit their exposure.”

Standout features

• Real-time connections: Receive new leads in real-time as you’ll get messages from buyers and sellers instantly to your CRM, email, and zBuyer mobile app. 
• Fully compliant 1-to-1 connections: You won’t have to worry about reaching out to individuals on a Do-Not-Call list. The leads you receive have already specifically opted in to receiving communications from real estate professionals, including automated messages. 
• Mastermind group: Get assistance with your real estate business by joining thousands of other agents who can share best practices, tips, and methods that have worked for them. 

Zurple: Best automated lead nurturing system

Why I chose Zurple

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  Starting monthly prices:
  
  $309; Additional Sites: Basic package at $309 + $100/month per site

If you want to have a bit of a hands-free approach to lead generation, Zurple can help with automatically engaging leads with behavior-driven personalized messages. Leads can be captured when individuals create an account on your IDX-powered website while viewing MLS listings, as well as from social media ads.

Zurple promises to provide a consistent flow of leads each month. You’ll get leads local to your area, exclusive to you and not shared with other agents. You’ll also get data insights into each lead’s preferred listings, price ranges, and geographic locations. Zurple also automatically provides leads with a home valuation estimate as a way to provide value-add in order to further facilitate a warm follow-up. 

Standout features

• Behavior-led outreach: These highly engaging, sophisticated outreach campaigns use email, text messages, MLS market updates, and new listings to adjust based on the lead’s behaviors.
• Lead-capturing websites and integrated CRM: Instead of one branded website and IDX feed, Zurple’s websites are more like landing pages designed to capture data from site visitors. This feature separates your agent site from these landing pages, driving more leads directly to your CRM.

Zillow Premier Agent: Best for buyer leads

Why I chose Zillow Premier Agent

• 

  
  
  Starting monthly prices:
  
  $300-$1,000 depending on your location

Zillow Premier Agent captures buyer leads before the competition, with 93.2 million monthly visitors starting their home search directly on Zillow. It sells advertising space in specific ZIP codes and transfers leads to your CRM or Zillow’s, leaving nurturing and conversion to you.

What does that mean for you? Well, since so many buyers start their search on Zillow, by the time they end up clicking on a Google or Facebook ad from another lead generation company, chances are they’re already talking to a Premier Agent. Advertising on Zillow gives you a first shot at these leads.

Standout features

• Generates warmer buyer leads than other companies (yes, really): Zillow’s advertising targets buyers actively searching for homes, unlike competitors capturing leads from casual browsing on Facebook. While not every Zillow lead will close quickly, their purchase intent is generally higher.
• Client communication resources: This Zillow tool helps real estate agents keep track of their clients. It lets agents know when they have a new client or if someone wants to see a house. Agents can also put their clients into groups, like people who want to buy a home or people who want to sell one. The tool can also keep records of texts, emails, and calls with each client to remember what they talked about.

SmartZip: Best for geographic farming

Why I chose SmartZip

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  Starting monthly prices:
  
  $299 (requires 12-month contract)

SmartZip’s near-magical ability to predict likely sellers is complemented by its suite of marketing tools, which are highly effective in nurturing and converting these leads. This makes SmartZip a clear choice for seller leads. SmartZip’s predictive analytics technology combs through millions of data points to identify likely sellers six to 12 months before they’re ready to sell.

SmartZip analyzes consumer data (from places like credit card companies), market data (from your MLS), and demographic data, predicting which homeowners in your targeted region are most likely to sell.

Standout features

• Reach150: Using Reach150, real estate agents can manage their online presence and use favorable testimonials to attract new referral clients.
• Best-in-class marketing and nurturing tools: Its CheckIn app tells you who to follow up with every day. You also get home valuation landing pages, automated direct mail campaigns, a comparative market analysis tool, and local trend reports.

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Methodology: How I chose the top lead generation companies for real estate

To evaluate the best real estate lead generation companies in this article, I leaned on our team of licensed real estate pros, writers, and editors, who created a weighted rubric to evaluate each company. Our team has spent hours researching dozens of companies and assessing each based on the most impactful elements for agents and brokers. Here are the criteria we based our evaluations on:

• Pricing (20%)
  • I looked at the average price per lead for buyer and seller leads, monthly ad management fees, the minimum required ad spend, onboarding fees, and pricing for mandatory tools like CRMs, IDX websites, and automated lead nurturing. I also included whether or not a contract is required. 
• Features (25%)
  • I evaluated each company’s main features, like lead capture tools, lead management, integrations, and ease of use. If a company required features like a built-in CRM, IDX websites, or automated nurturing, I included those features in my analysis. 
• Advanced Features (20%)
  • I evaluated whether the leads generated were high-funnel or low-funnel, lead exclusivity, how leads are qualified, lead quality, and how difficult the leads are to convert.
• User Experience (10%)
  • The dashboard and user interface are essential factors to consider. If it’s challenging to use or find your way around the platform, you’ll be much less likely to use it. 
• Customer Rating (10%)
  • I read reviews of the real estate software after I’ve tried it to evaluate others’ experiences compared with my own. I take that additional feedback into account when assessing any software. 
• Expert Score (15%)
  • I credit any standout features not covered in the above categories.

Read more about our methodology here.

Frequently Asked Questions (FAQs)

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Your Take

Are there any top real estate lead generation companies we haven’t covered that you’d like to know more about? Or some feedback on the ones we’ve reviewed? Share your experience in the comments!

The post The Top 10 Real Estate Lead Generation Companies for 2025 appeared first on The Close.

Real estate flyers are a must-have in every top agent’s toolkit. With a sharp design and the right message, flyers will help you promote listings, build your brand, and attract your next client. If you want a serious marketing upgrade, I’ve rounded up 15 real estate flyer examples to spark ideas and help you craft your next winning campaign.

1. Real estate flyer template showcasing property features

• 

  
  
  Cost:
  
  Envato subscription starts at $16.50 per month

• 

  
  
  Editor:
  
  Adobe Photoshop

This sleek, high-impact flyer is perfect for agents who want to spotlight all the best features of a listing in one visually engaging package. With bold headlines, spacious photo sections, and a modern color scheme, it commands attention while keeping the info easy to digest. It’s ideal for listings packed with standout amenities!

2. Just-sold real estate flyer template

• 

  
  
  Cost:
  
  Canva subscription starts at $15 per month per agent

• 

  
  
  Editor:
  
  Canva

Want to build your street cred in your neighborhood? This real estate flyer example is an innovative, polished way to showcase your latest sale and start conversations with nearby homeowners. With a clean layout, bold pricing, and room for all key specs, it’s a professional, no-fuss design that makes your success story clear at a glance.

Related Article

13 Just Sold Postcard Examples & Templates (+ Resources)

3. Just listed template for real estate flyer

• 

  
  
  Cost:
  
  Agent Crate subscription starts at $39 per month

• 

  
  
  Editor:
  
  Canva

This elegant template highlights a new listing’s best qualities while maintaining a clean, editorial style. The multiple photo slots and dedicated “Why You’ll Love It” section allow you to connect emotionally with buyers while delivering need-to-know facts. It’s a perfect match for agents looking to blend sophistication with sales strategy.

4. Open house flyer template

• 

  
  
  Cost:
  
  Canva subscription starts at $15 per month per agent

• 

  
  
  Editor:
  
  Canva

This modern realtor flyer example clearly states that something special is happening. Its large, eye-catching fonts and minimalist layout put the event front and center. It’s an excellent pick for agents hosting a high-interest open house and wanting to drive real foot traffic.

Related Article

15 Open House Invitation Templates & Tips to Attract Buyers

5. Agent introduction real estate flyer template

• 

  
  
  Cost:
  
  Agent Crate subscription starts at $39 per month

• 

  
  
  Editor:
  
  Canva

First impressions matter, and this real estate flyer helps you make a warm, professional one. With a strong visual layout, space for a friendly photo, and a section dedicated to “why work with me,” it’s perfect for farming new neighborhoods or dropping in mailers to build local visibility. Bonus points for the fun personal touch that makes you memorable!

6. Real estate auction flyer template

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  Cost:
  
  Free

• 

  
  
  Editor:
  
  Adobe Express

With its red font, this flyer nails the urgency and excitement of a live property auction. Whether you’re working with first-time homebuyers or seasoned investors, this design lays out everything they need to know — timing, location, registration details — without overwhelming them. It’s a great way to build buzz and boost attendance.

7. Flyer template with neighborhood market updates

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  Cost:
  
  $10

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  Editor:
  
  Adobe Express

Keeping your sphere informed is a surefire way to build trust and stay top of mind, and this market update flyer makes it easy. With five clean, data-filled designs, you can share local trends and listings in a professional yet approachable way. It’s excellent for monthly touchpoints or newsletter inserts.

8. Spotlight high-end features with this magazine-like flyer

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  Cost:
  
  Envato subscription starts at $16.50 per month

• 

  
  
  Editor:
  
  Adobe Photoshop / Adobe Illustrator / Canva

I know — this premium template feels more like a luxury lifestyle magazine spread than a typical real estate flyer. It’s ideal for showcasing high-end properties with stunning visuals and room to highlight premium amenities like wine cellars and spa baths. If you’re marketing to luxury homebuyers, this one delivers on sophistication.

9. Selling with an expert agent flyer template

• 

  
  
  Cost:
  
  Agent Crate subscription starts at $39 per month

• 

  
  
  Editor:
  
  Canva

This roadmap-style real estate flyer example builds confidence by breaking down your selling process into digestible steps. It positions you as the expert while helping potential clients understand what to expect every step of the way. It’s a great leave-behind after listing consultations or open houses where you want to reinforce your value proposition.

10. Simple house for sale flyer template

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  Cost:
  
  Free

• 

  
  
  Editor:
  
  Adobe Express

If you want something straightforward and bold, this flyer does the job without fluff. The bright colors and strong typography make it stand out in a sea of mailers and bulletin board posts. It’s a smart choice when you need to get the word out fast without sacrificing quality.

11. Luxury property real estate flyer

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  Cost:
  
  Free

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  Editor:
  
  Adobe Photoshop / Photopea / GIMP

This flyer is designed to exude elegance and make high-end listings look even more aspirational. Its angular layout and crisp fonts give it a sleek edge, while the multiple image spots let you highlight luxury amenities. It is ideal for marketing cabins, vacation homes, or upscale retreats with a serious wow factor.

12. Apartment for rent real estate flyer template

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  Cost:
  
  Free

• 

  
  
  Editor:
  
  Canva

This flyer gives off a fresh, modern vibe that renters will appreciate. With soft curves, calming colors, and inviting imagery, it’s perfect for marketing posh apartments or urban rentals. Plenty of space for contact info and a short pitch make it super functional for leasing agents on the go.

13. Home-selling process flyer template

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  Cost:
  
  $5.19

• 

  
  
  Editor:
  
  Canva

This flyer makes the complex home-selling process feel manageable and straightforward. Its step-by-step layout walks homeowners through each phase, making you look like a true professional with a plan. Great for listing appointments, home evaluations, or follow-ups with curious sellers.

14. Commercial space real estate flyer template

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  Cost:
  
  Envato subscription starts at $16.50 per month

• 

  
  
  Editor:
  
  Adobe Photoshop / Adobe Illustrator

This modern design feels more like a retail ad than a traditional flyer — and that’s precisely why it works. Strong color blocking and bold fonts make it ideal for promoting office space, retail locations, or pop-up venues. It’s eye-catching enough to turn heads and informative enough to convert inquiries.

15. Find your dream home real estate flyer template

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  Cost:
  
  Free

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  Editor:
  
  Adobe Express

With its bright colors and playful design, this flyer brings a sense of excitement to the home search. The large headline grabs attention immediately, and the clean layout keeps your message clear. It’s an excellent template for first-time homebuyer campaigns or direct mail to generate leads.

How to create real estate flyers

You must tap into your creative side when creating real estate flyers. For some of us, it’s not that easy. The goal is to make real estate flyers that pop, so nailing the design and customization is essential. Here’s how to do it:

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  Pick the right design template:
  
  The first step in creating a killer real estate flyer is choosing the right design template. Think about the property’s vibe and who you’re trying to attract. Is it a sleek, modern condo or a cozy family home? Choose a template that matches the property’s style and grabs attention. A great design sets the stage for the rest of your flyer.

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  Customize to maximize impact:
  
  Now that you’ve got your real estate flyer template, it’s time to make it your own. Customizing your flyer is where the magic happens. Swap in your brand colors, choose fonts that reflect your style, and use the best images you’ve got that will show off the property’s best features. Ensure your contact info is easy to spot — you want potential buyers to get in touch.

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  Include must-have elements:
  
  Effective real estate flyers have a strong headline, essential property details, and a clear call to action that urges buyers to take the next step. Don’t forget, high-quality images are a must — they’re often the first thing people notice. A well-designed flyer can drive serious interest in the property.

Frequently asked questions (FAQs)

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Your take

Engaging and eye-catching real estate flyers can help you stand out, connect with clients, and ultimately boost your GCI. Where do you usually get your sample real estate flyers? Share your experience in the comments!

The post 15 Real Estate Flyer Examples & Templates to Boost Your GCI appeared first on The Close.

Email marketing is one of the simplest ways to connect with potential clients and is a crucial component for growing your real estate business. However, it’s no secret that creating emails is just one of the many tasks that can eat up your time, and doing it half-heartedly will harm you more than help. That’s where real estate email templates come in!

A template can speed up your email lead generation strategy while reducing the amount of time it takes to craft them. We’ve compiled 28 templates to use for obtaining seller, buyer, and referral leads, among others. Feel free to use them as inspiration to really own your email marketing in the easiest way possible. We’ve also included some quick tips for crafting compelling emails that drive conversions.

Download All the Email Templates

Real estate email templates for sellers

If you’re a real estate agent and want to craft compelling real estate email scripts for sellers, you’re in the right place. Whether new to real estate or experienced, you’ll find valuable email templates to help you obtain new real estate listings by engaging potential sellers through impactful emails.

1. Discount broker objection handler email

This real estate broker email template for realtors is best used for homeseller leads considering discount broker services, but they may have objections or concerns about them. Using real estate coach Tom Ferry’s excellent discount broker rebuttal in an email format allows for a thoughtful and thorough response to address any potential hesitations or objections that leads may have.

This approach can help build trust and confidence with potential clients seeking more information or reassurance about discount broker services.

2. Newer agent listing appointment follow-up email

Drafted for newer agents, this follow-up email is best used after a listing presentation with a potential homeseller. It will be sent after a face-to-face meeting with a client considering selling their property. 

The email is best for clients deciding on a real estate agent to represent them in the selling process. It is particularly effective for communicating your unique selling points and capability to market the client’s property compellingly.

3. Open house feedback report email

After an open house, this email updates sellers about potential buyer feedback. It aims to provide detailed information about the impressions of visitors who viewed the property. 

This type of email suits seller clients who are actively selling their property and seeking transparent updates about its marketing. It’s vital to demonstrate to the seller that their agent is diligent and proactive in gathering feedback and trying to sell their property.

4. An ‘on the fence’ real estate seller lead email

This email template is best for reaching out to homeowners interested in selling their property but has yet to take the next steps. It works well in a competitive or rapidly changing real estate market where timing is crucial. 

Inviting them to explore the potential profit opportunity over coffee creates a friendly yet persuasive tone that can motivate them to take action. The implied urgency of acting quickly in a changing market can prompt homeowners to consider the offer.

5. Value-added follow-up email with seller 

When you contact a homeowner you’ve already talked to, consider sending a follow-up email with a personalized home valuation report. This email works best when your client is interested in selling their home and wants a real estate agent who can provide valuable insights and information. 

Sharing a personalized home valuation report demonstrates your expertise and dedication to going the extra mile for your clients, showing that you’re committed to helping them make well-informed decisions about their property.

6. Home valuation request email

When someone wants to know how much their home is worth, emailing a home valuation request can be very helpful. This attracts people who want to sell their home and know how much it’s worth. 

It’s essential to send this email quickly after getting the request. This email shows that you take their question seriously and ensure they get the information they want.

7. Listing presentation follow-up email

Best used after meeting with a potential client to discuss listing their home for sale, it is beneficial for securing that signature during the initial meeting. Compared to the second template above, this is best used by more established agents with a strong background. This template highlights the strength of your process while laying emphasis on the urgency to act sooner rather than later.

Related Article

The Complete Guide for Effective Listing Presentations (+Template)

8. Expired listing reachout email

Expired listings can be a great source for seller leads — if you know how to approach them. Best used immediately after a listing expires, this puts you top of mind while a seller is still motivated to sell their home. The key here is to show empathy while offering actionable steps to get their property relisted.

Real estate email templates for buyers

From initial inquiries to follow-ups, crafting the perfect buyer email templates for real estate leads can help you make a strong impression and provide valuable information. A set of well-crafted real estate email templates tailored for buyers will enhance your communication and improve your chances of making successful connections in the competitive real estate market.

9. Listings interest

This email template for real estate agents is best used when a prospective buyer has shown interest in a property listing, and you want to gather more specific information about the buyer’s wants and needs. This can help you provide a more personalized service and show that you are attentive to their needs, leading to a stronger client-agent relationship and potentially increasing the likelihood of a successful transaction.

Related Article

The Ultimate House Hunting Checklist for Your Clients

10. Open house follow-up email

After sending an open house flyer and hosting the event for a property you want to sell, use this email to reconnect with potential buyers who attended. It’s a great way to keep the conversation going and encourage those interested in the property to move forward with their purchase.

By sending thisvopen house follow-up email, you will continue to build a connection with these potential clients and provide them with the information and help they need to decide about the property.

Related Article

The 13 Best Open House Follow-up Email Templates (+ Writing Tips)

11. One-year follow-up email

This email would be best used approximately one year after helping a client purchase a new home. It is best for clients who have already completed a real estate transaction with you and are looking for further real estate opportunities. Sending this email demonstrates that you maintain an ongoing relationship with your clients and are ready to assist them with their evolving real estate needs.

12. Lender referral email

This lender referral email is best used when contacting potential homebuyers who have expressed interest in purchasing a new home. It is ideal for clients in the early stages of the homebuying process who may need assistance finding a reputable lender to secure mortgage financing. This email can provide valuable assistance by connecting clients with a trusted source for mortgage financing, making the homebuying process smoother and less stressful for them.

13. New lead follow-up email

The email from real estate coach Beverly Ruffner is best for reaching out to potential clients who have recently shown interest in your services or products. It works well for leads who have just entered your sales funnel or have inquired about your offerings. 

It works best when sent within 24 to 48 hours after showing interest. The email helps them remember your brand and stay connected with you at the start of your relationship.

14. First showing follow-up email

This email template for real estate leads is best used the day after showing a property to serious clients needing additional information or reassurance. It demonstrates transparency and a realistic assessment of the properties viewed, which will help strengthen the agent-client relationship.

15. Listings request follow-up email

This email template for real estate leads is perfect for following up with prospective buyers after providing initial listing information. It helps you understand your client’s preferences and tailor your offerings to their needs. This approach shows your commitment to meeting their specific needs and ultimately leads to more successful real estate transactions.

16. Second contact with a passive buyer email

This real estate email marketing template is great for following up with indecisive or hesitant buyers after an initial conversation. This email is important because it provides an opportunity to follow up and continue the conversation with the prospect. 

It allows you to address concerns, provide more information, and offer assistance to help them make a purchase decision, ultimately building trust and increasing conversion chances.

17. New listing announcement email for cold buyer leads

This email is best used for cold buyer leads interested in buying a home in a competitive market with limited inventory. It offers exclusive information about upcoming listings, which can appeal to buyers needing help finding suitable properties. 

By offering a preview of upcoming market developments, you will establish yourself as a trusted agent with valuable insider knowledge, enhancing your credibility with potential clients.

18. Renter converting to buyer follow-up email

This email is best used when a potential client wants to transition from renting to buying a property and fears missing out on a particular property or the opportunity to become a homeowner. It is most effective for first-time homebuyers or individuals strongly inclined to purchase their home. 

This follow-up email helps to address their concerns and provides them with the necessary information and reassurance to make a well-informed decision.

Related Article

17 First-Time Home Buyer Tips: A Real Estate Agent’s Guide

19. Low interest rates for home loans email

Sometimes, what’s holding back a potential home buyer is their capability of paying off a loan — which is why it’s important to let them know when interest rates are at their lowest. Best used when the market data shows a downturn in loan rates, this can push passive or hesitant buyers to take that step to buying a new home.

Real estate email templates for referrals, recruiting & more

Our collection of real estate email templates below is tailored to meet your specific needs and make your email outreach a breeze, whether seeking referrals, recruiting new talent, or engaging with clients.

20. Testimonial email

This email template for real estate is best used when you want to provide social proof of your services to new prospects. It’s particularly effective for B2B, professional services, and service-industry businesses. The real-world client testimonials help potential clients understand the level of service and quality you provide, making it easier for them to trust your business.

Related Article

14 Real Estate Testimonial Examples to Inspire Your Referral Marketing

21. Reconnecting with a past client

This is best for clients with whom you have a good working relationship and want to reconnect. It also benefits real estate agents who want to reconnect with past clients they have lost touch with. 

Reconnecting with past clients can help you find new business and referrals, which is an excellent way to build a strong network in your professional field.

22. Referral request email

You should send this email to clients or contacts with whom you have a good relationship. This works best with satisfied clients who appreciate your services and may have previously referred business to you. The email is an effective way to ask for referrals respectfully and professionally, leveraging positive experiences to grow your business organically.

Related Article

7 Savvy Ways to Get Real Estate Referrals

23. New agent recruiting email

This email would be best used when recruiting new agents to join your brokerage or real estate team. It’s ideal for contacting real estate professionals interested in joining a new company or exploring different opportunities. 

It would be especially effective for those who value mentorship and are seeking to leverage the experience and value that your brokerage or team can offer.

24. Annual home sales report email

This email is best used when you want to provide valuable information to your real estate clients, such as homeowners, potential buyers, and sellers, regarding recent home sales. It is ideal for clients interested in staying updated on the local real estate market and may be considering buying or selling a property soon. 

The direct nature of the email template helps to effectively communicate critical information without overwhelming the recipient, making it suitable for clients who prefer clear and concise communication.

25. Non-responsive leads email

This type of “non-responsive leads” email is best used when you have previously established a connection with the lead, but they have gone quiet and are not responding to your communications. Sending this type of email is an excellent way to re-engage with potential clients who may have become disengaged over time. It sets a precise time limit for them to respond, which can create a sense of urgency and prompt action.

26. Seasonal greetings email template

This email template is best used during key holidays and occasions such as Christmas, New Year, and other festive seasons when people are in a celebratory mood. 

It’s great to contact current and potential clients to express warm wishes and build rapport. Sending this email helps strengthen client relationships and show appreciation, which can be beneficial for maintaining client loyalty and attracting new business.

27. Newsletter email

The newsletter email is a helpful way for real estate agents to keep in touch with clients and potential customers. It provides updates on market trends, new listings, and community news related to real estate, helping agents build and maintain relationships with their clients. Use pictures, infographics, and quizzes. Put only a little info in one newsletter — instead, put a “learn more” button that links to your website for more information. Check out Close’s guide on newsletter ideas for more inspiration on how to create your newsletters.

28. Thank you email template

This thank you note email template is best used to express gratitude after a business meeting, assistance, referral, or after completing a successful project. It is suitable for all clients, including new and existing clients, business partners, vendors, and anyone who has contributed positively to your professional endeavors. Expressing gratitude helps to build and maintain strong and positive relationships, fostering trust and goodwill with clients and partners.

Related Article

13 Real Estate Thank-you Notes That Create Clients for Life (+ Templates)

Why focus on real estate email marketing?

Real estate professionals should embrace individual emails and email drip campaigns because it is fast, affordable, and easy to use. Create customized campaigns to reach different audiences, automate your sends, send spur-of-the-moment messages, broadcast your listings, and more. 

Email marketing consistently provides high returns on investment, generating as much as $36 for every dollar spent. When done correctly, email templates for real estate leads can help generate leads and clients on autopilot. It’s important to approach your email marketing with a clear strategy.

For tips and tricks to starting your marketing efforts and gaining email marketing contacts, read our complete guide to real estate email marketing.

Tips for writing highly effective real estate emails

Mastering the art of writing compelling and engaging email templates for real estate agents can significantly boost your real estate business. Here are some valuable tips to help you create impactful real estate emails that resonate with your audience.

Keep your copy short and simple	Use persuasive language	Remember to follow up	Try to tailor every email for buyers or sellers
Don’t use HTML email templates	Use playful language sparingly	Reuse and recycle your content	Don’t get too personal
Avoid using too much jargon	Pay special attention to your subject line	Track your progress	Use video
Create an outline before you start writing	Read your emails out loud before sending	A/B test your ‘from’ line	Include a clear call to action
Use the slide method to keep readers engaged	Highlight the benefits	Animated GIFs are your friends	Never forget who your email is for

Email marketing mistakes to avoid

Regarding email marketing, agents must avoid common mistakes that can undermine their efforts. In this guide, we’ll explore prevalent email marketing blunders agents should avoid to keep their campaigns effective and successful. Agents can improve their email marketing strategies and achieve better results by being mindful of these pitfalls.

Your email subject line sucks	Not letting readers reply
Overdoing it on automation	Not taking a mobile-first approach to email marketing
Not marketing to your audience in small groups

Frequently asked questions (FAQs)

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Bringing it all together

Templates make life easier — they save time, help hit all the right notes, and make a challenging task much simpler. Just don’t forget to add those personal touches, as it won’t land well with your readers if they feel like just an email address on your list! 

Got more real estate email lead generation tips, or do you need a specific template but don’t know where to start? Leave a comment below, and let’s help each other out!

The post 28 Best Real Estate Email Templates for 2025 appeared first on The Close.

Hosting an open house is an ideal opportunity to connect with buyers looking for a new home and sellers interested in listing theirs. To capitalize your lead generation efforts, you’ll need to capture their contact details — and this is where a readily prepared and complete open house sign-in sheet comes in.

Here are nine templates for your next open house, with the best use cases for each and extra tips to maximize your lead gen opportunities at open houses.

Basic open house sign-in sheets

• 

  
  
  Best for:
  
  Agents seeking a quick and efficient method to gather essential contact details

These are simple, but you can use their generic layout in various situations, such as community gatherings or networking functions. 

Here’s what goes in a basic open house sign-in sheet:

• Name
• Phone number
• Email address
• Address (optional)

If you expect a crowd at your open house, these basic, easily fillable templates will do the trick. This will minimize inconvenience and make visitors sign in immediately since you only want their basic information.

Detailed questionnaire sign-in sheets

• 

  
  
  Best for:
  
  Agents wanting to gain comprehensive insights into attendees’ preferences and needing beyond basic contact information

These sheets include fields for specific preferences besides the usual name, email address, and phone number. Questions may cover home type preference, a timeline for buying and selling, and whether they’re already working with an agent. However, some guests may be wary of sharing too much information in a publicly visible form, and others may not want to complete many fields.

Here are other things you can include in a detailed questionnaire sign-in sheet:

• What are your current real estate needs?
• What is your preferred neighborhood?
• How do you prefer to be contacted?
• What is your budget range?
• Have you been preapproved for a mortgage?
• Would you like to receive updates about similar properties in the future?

Gathering this information allows agents to customize their follow-up communication and property recommendations to align with each attendee’s preferences. This personalized approach increases your chances of converting leads into clients. 

Open house sign-in sheets with feedback

• 

  
  
  Best for:
  
  Agents wanting feedback about the property

These free open house sign-in sheets provide agents with valuable insights into visitors’ impressions and preferences. Questions include their interest in the property and thoughts about the home’s price and features.

Some questions you can include in this type of sign-in sheet are:

• How would you rate the overall condition of the property?
• Did the property meet your expectations based on the listing description?
• Was the property priced appropriately for its condition?
• What features of the home did you find most appealing?
• What other amenities would you like to see on the property?

All your guests’ answers can help you better understand what they’re looking for and improve future open houses. This approach demonstrates your commitment to visitor satisfaction. If you need more ideas to spruce up your event, check out our top open house ideas.

Open house sign-in sheets with a giveaway

• 

  
  
  Best for:
  
  Agents coupling an open house with a promotional giveaway

The strategy of this approach is pretty simple: Print a handful of these pages and cut them into individual sign-in sheets. When your guests arrive, have them sign in and drop their slips into a fishbowl.

When your event is over, call everyone. Tell the winner the happy news (and ask how you can help them with their real estate needs). Let every other attendee know about your next event and see if there are ways you can help them in the future.

Here’s what you can include in this type of sign-in sheet:

• An opt-in checkbox to give attendees the option to join the giveaway
• A section where attendees can indicate their preferred prize category, such as gift card or home decor item
• Ask if attendees agree to the terms and conditions of your giveaway or raffle

Digital sign-in sheets: Should you use them?

In short, yes. If it’s possible and you’re comfortable with it, it’s best to use a digital form. Besides being easy to use and better for the environment, it negates errors from illegible handwriting while helping ensure that all required fields are filled.

The benefits of using a digital sign-in sheet for open house include:

• 

  
  
  Accuracy and clarity in entries:
  
  People tend to type more accurately than they write. Figuring out an attendee’s name is a lot easier if it’s entered electronically.

• 

  
  
  Convenience for attendees:
  
  Most are familiar with the format and find using technology more convenient. Attendees can input their information quickly using touchscreens, eliminating the need for manual entry.

• 

  
  
  Faster sign-in processes:
  
  Signing in can be a lot faster when using cloud-based software — instead of giving everyone a pen and waiting for the sheet to pass around, attendees can do so from the convenience of their cellphones.

• 

  
  
  Streamlined follow-ups:
  
  Many digital sign-in sheets send a message automatically if the email contact information is incorrect, providing more accurate follow-up details.

• 

  
  
  Efficient transfer to CRMs:
  
  You can transfer the data easily to your CRM software. This seamless process saves you time and enhances productivity.

It’s possible to use Google Forms to set up digital sign-ins, but the easiest and most efficient way is to use dedicated open house sign-in platforms. Our recommended open house app for digital sign-ins, Curb Hero (one of our best open house apps), allows you to create QR codes for easy sign-ins — and it’s free to use for solo real estate agents!

When to use physical sign-in sheets

While digital sign-ins are gaining traction, there are still plenty of times when a good old-fashioned paper sign-in sheet makes the most sense. 

Physical sign-in sheets are your best bet if

• your open house is in an area with spotty or unreliable Wi-Fi
• you’re expecting an older crowd that might not be comfortable entering their details on a tablet or phone
• you want a quick, no-fuss setup — just print and go, no devices or apps required

Keep a stack of printed sign-in sheets handy as a reliable backup, even if you plan to use a digital option. That way, you’re never caught off guard if technology fails or a guest prefers to sign in with pen and paper.

Common open house sign-in issues & how to avoid them

We want to help you avoid the pit-in-your-stomach feeling at the end of an open house when you look at your list of attendees and realize there isn’t much to work with. Here are some common issues agents encounter with open house sign-in sheets and some solutions to help you address them.

Issue 1: Your sheets have illegible entries.

Illegible handwriting can turn valuable open house leads into lost opportunities. A simple way to avoid this is to provide sign-in sheets with clearly labeled fields and plenty of space for each entry. This encourages guests to write neatly without having to squish their writing into a limited space.

Also, consider placing a few high-quality pens at the sign-in station — people are more likely to write clearly when the pen glides smoothly. After the event, review your sheets right away so that you can quickly clarify any hard-to-read information while the details are still fresh in your mind.

This can still end up with errors though, so the easiest way is to utilize a digital form — this eliminates illegible handwriting entirely.

Issue 2: Your sign-in sheet is set in the wrong place.

If your sign-in sheet is tucked away or placed somewhere inconvenient, guests are far more likely to skip it. To fix this, set up your sign-in station right where it’s impossible to miss. While the entrance is usually the initial thought, it may be more efficient to set up in a receiving area where there’s more space — maybe the living room or kitchen. That way, you avoid crowding your guests at the front door.

Use an attractive table, a small sign, or even a vase of fresh flowers to draw attention and create a welcoming vibe. Positioning your sign-in sheet as the very first step not only increases the odds that every guest signs in but also signals that you run an organized, professional open house.

Issue 3: You’re not asking if the lead is already working with an agent.

You’ll want to check with prospective leads to see if they are already working with another real estate agent. The National Association of Realtors (NAR) Code of Ethics states its no-client-poaching policy clearly. 

Even if you’re not a NAR member, it is common courtesy not to poach another agent’s clients. A simple yes or no on the sign-in sheet will give you a good idea of who’s eligible to enlist you as an agent.

Issue 4: You haven’t mastered the follow-up.

You should follow up with every attendee of your open house. After all, why collect contact information if you won’t use it to build your business? 

This process takes time, but it shows off your professionalism and dedication. Whether you call, email, or text, it’s a crucial step in taking advantage of your open house. Read our article on the best open house follow-up emails for more details.

Frequently asked questions (FAQs)

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Bringing it all together

Open house sign-in sheets are an essential marketing tool for your business. With a prepared template and all of our tips in mind, you’re sure to get your open house off to a good start — just don’t forget to invite people to it first! Use our open house invitation templates to get people through the door.

Tell us about your most successful open house in the comments. What made it stand out above the rest?

The post 9 Free Open House Sign-in Sheets To Try This Weekend appeared first on The Close.

I’ve listed several open house food ideas (from savory waffle bites and whipped feta with honey dips to fruit nachos and puff pastry bites), refreshments, and even their pairings to enhance the overall impression of your event. I’ve also shared some dietary-friendly options for each item; you don’t need a separate menu to accommodate dietary restrictions — just a few well-planned alternative ingredients will make everyone feel included.

Most open house food suggestions below are mess-free and can withstand being out at room temperature. To help you further, download the food recipes!

Bonus: Download the Recipes for these Open House Food Ideas

Download The Close’s Open House Recipes

Savory bites

	What it is	Special dietary alternative
Charcuterie cups	Individual servings of meats, cheeses, nuts, and fruit.	Serve almond flour crackers, seed-based crisps, or veggie chips, and use dairy-free options like almond-based cheese, coconut milk cheese, or firm tofu cubes.
Mini quiches	Small, flavorful bites that can be made in a variety of flavors, including vegetarian options.	Use almond flour or a gluten-free crust.
Caprese skewers	Cherry tomatoes, mozzarella, and basil drizzled with balsamic glaze.	Make with dairy-free cheese, marinated tofu cubes, or avocado chunks.
Pinwheels or wraps	Sliced turkey, ham, or veggie wraps.	Provide gluten-free wraps made from corn, cassava, chickpea, or almond flour.
Mini croissant sandwiches	Croissant filled with brie and fig jam or turkey and cranberry aioli for a twist.	Offer a gluten-free bread or lettuce wrap alternative.
Cheese-stuffed mini peppers	A colorful and tasty option.	Use dairy-free cheese for lactose-intolerant guests.
Savory waffle bites	Mini waffles topped with fried chicken or smoked salmon and cream cheese.	Use almond or coconut flour to make a keto-friendly and gluten-free version.
Deviled eggs	A classic, crowd-pleasing option that is easy to prepare ahead of time.	Serve with dairy-free mayo (made from avocado oil or soy) or a chickpea-based or silken tofu filling blended with mustard, turmeric (for color), and vegan mayo.

Keep your open house spread mess-free and mingle-friendly with bite-sized, easy-to-eat savory food that doesn’t require utensils. Offer a variety of textures and flavors to keep things interesting — from crispy to creamy and spicy to mild.

Dips

	What it is	Special dietary alternative
Whipped feta with honey dip	A sophisticated, creamy dip that pairs well with crackers or crostini.	Use unsweetened coconut or almond yogurt and agave or maple syrup for a plant-based sweetness.
Pimento cheese dip	A Southern favorite that is both creamy and packed with flavor.	Make with dairy-free cheese and serve with low-carb crackers.
Buffalo chicken or French onion dip	A creamy, flavorful dip that pairs well with tortilla chips.	Use dairy-free cheese and serve with veggie sticks or gluten-free crackers instead of chips.
Smoked salmon dip	A rich and creamy spread that pairs well with crackers.	Make with dairy-free cream cheese and serve with gluten-free crackers or cucumber slices.
Chili cheese dip	A hearty, slightly spicy option that’s always a hit at casual gatherings.	Offer gluten-free tortilla chips, corn chips, or veggie sticks as dippers and make with dairy-free sour cream or cashew cream.
Spinach and artichoke dip	A creamy dip that pairs well with pita or crackers.	Use dairy-free cheese and serve with veggie sticks.
Mango salsa trio	Mild, medium, and spicy mango salsas with tortilla chips.	Serve veggie sticks or cucumber slices for dipping.
Hummus	A healthy option that caters to different dietary needs.	Replace tahini with sunflower seed butter or omit it, and serve with low-carb dippers like cucumber slices, celery sticks, or cheese crisps.

These are easy to serve and versatile, as they require minimal prep and can often be made beforehand. They encourage guests to mingle while snacking, creating a welcoming and social atmosphere.

Sweet treats

	What it is	Special dietary alternative
Gourmet popcorn	A unique, low-maintenance snack with flavors like truffle parmesan, caramel cheddar, or spicy sriracha.	Replace butter with coconut oil, olive oil, or vegan butter, and use dairy-free caramel or nutritional yeast for a cheesy flavor.
Mini fruit tarts	A fresh and colorful dessert that adds elegance to the spread.	Make with almond flour crust and coconut cream filling.
Yogurt parfait cups	Individual cups with layers of yogurt, granola, and fruit.	Use coconut or almond yogurt with gluten-free granola.
Puff pastry bites	Light, flaky, and easy-to-eat puff pastries with chocolate or fruits.	Serve a gluten-free puff pastry with dairy-free chocolate.
Fruit nachos	Fruit slices topped with crunchy granola, nuts, and chocolate or caramel drizzle.	Replace chocolate or caramel with maple syrup or honey, and use coconut yogurt for a dairy-free option.
Cookies and macarons	Easy-to-eat desserts that many love.	Offer almond flour-based macarons or vegan cookies.
Chocolate-covered strawberries	A visually appealing and elegant dessert that requires no plates or utensils.	Use dairy-free dark chocolate.
Brownie bites	Pre-cut, small portions make them easy to enjoy.	Serve flourless brownies or use oat flour for a gluten-free choice.

Sweets add a touch of indulgence to your open house. Many can be made ahead of time, and they balance out savory options, creating a well-rounded and inviting food spread.

Drinks

	What it is	Special dietary alternative
Signature drink	A custom non-alcoholic or alcoholic drink adds a memorable touch to the event.	Use sugar-free options like stevia or monk fruit and non-dairy milk or coconut milk.
Infused water	A refreshing, upscale alternative to plain water.	Avoid added sugars.
Iced tea with fresh herbs	A twist to regular iced tea.	Offer unsweetened, but provide honey or agave on the side.
Arnold Palmer (half tea, half lemonade)	A well-balanced drink that suits a variety of tastes.	Use fresh lemon juice with sparkling water or black or green iced tea with no added sugar for a low-carb base.
Coffee and tea	A must-have for morning or afternoon events, ensuring guests stay energized	Serve unsweetened, with optional sugar-free sweeteners and dairy-free creamers.
Hot chocolate bar	Perfect for winter open houses, offering toppings like whipped cream, marshmallows, and cinnamon.	Provide oat milk, almond milk, or coconut milk alternatives, and use dairy-free whipped cream.
Apple cider (hot or iced)	A great seasonal option for fall and winter open houses.	Make with fresh, pressed apples or unsweetened apple juice.
Mimosa, gin and tonic, or sparkling juice bar	A self-serve station with champagne, gin, fresh herbs, sparkling water, and fruit juices lets guests customize their drinks.	Replace champagne or gin with sparkling water, zero-proof alcohol, or botanical-infused mocktail spirits, and use no-sugar-added juice.

Refreshments, whether alcoholic or not, are great for keeping guests hydrated, complementing the food, and enhancing the overall experience. A mix of beverages — from water and juices to cocktails and mocktails — ensures there’s something for everyone and encourages guests to linger and mingle.

Food and drink pairings

I’ve shared pairings based on the open house food suggestions and refreshment options above to help you ensure your event creates a memorable experience for your guests.

Tips on choosing the food and beverages

When going over your open house menu ideas, choosing the right one depends on several factors, including the style or theme, the time of day, and the season.

1. Provide easy-to-eat and mess-free food

• 

  
  
  Choose bite-sized or handheld food:
  
  Serve mini croissant sandwiches, charcuterie cups, and stuffed pastries since those make it easy for guests to eat while mingling.

• 

  
  
  Avoid messy dishes:
  
  Stay away from food that drips or requires utensils, like saucy pasta or soup. Instead, serve items in cups and on skewers.

2. Consider the style or theme

• 

  
  
  Match the spread to the occasion:
  
  Go with finger food for a casual gathering and plated appetizers or elegant bites for an upscale event.

• 

  
  
  Stick to the theme:
  
  Incorporate food that aligns with the theme, like mini tacos for a fiesta or charcuterie cups for a wine-tasting event.

3. Factor in the time of day and season

• 

  
  
  Match the spread to the time of day and season.:
  
  

• Morning: Opt for mini pastries, fruit, yogurt parfaits, coffee, and juices.
• Afternoon: Serve mini croissant sandwiches and refreshing juices or infused waters.
• Evening: Go with waffle bites, dips, bite-sized desserts, and even alcoholic drinks.
• Spring: Choose light and fresh items like salmon with cream cheese or cucumber dips.
• Summer: Provide refreshing treats such as fruit skewers, mango salsa trios, and iced tea stations.
• Fall: Offer cozy bites like whipped feta with honey dips, savory waffle bites, and warm apple cider.
• Winter: Serve hearty food such as mini pot pies, baked brie, and hot chocolate bars.

4. Choose unique but simple spreads

• 

  
  
  Add a twist to classic dishes:
  
  Elevate familiar choices with unexpected ingredients, like waffle bites with smoked salmon or stuffed mini peppers with feta and olives.

• 

  
  
  Opt for easy-to-prepare food:
  
  Go with dishes you can prep in advance, such as charcuterie boards and dips with veggie dippers.

5. Provide a mix of flavors and dietary options

• 

  
  
  alance sweet and savory:
  
  Pair salty snacks with sweet treats like cheese-stuffed mini peppers with fruit nachos.

• 

  
  
  Provide options for different diets:
  
  Serve at least one vegetarian, gluten-free, or dairy-free choice, like caprese skewers or hummus with veggie sticks.

Benefits of offering special dietary options at your open house

Boosts your professional reputation

• Reflects your attention to detail and hospitality and positions you as client-focused, reinforcing trust and credibility.
• Shows your awareness of modern food preferences, appealing to a diverse audience.
• Demonstrates that you care all your guests feel valued.

Increases engagement

• Can become a talking point among guests as more people are adopting plant-based, gluten-free, and dairy-free diets.
• Encourages social media sharing — guests might snap a picture of your well-labeled spread and tag you.
• Makes your event stand out, leading to better word-of-mouth recommendations.

Encourages longer visits

• Encourages guests to explore the property more since they can comfortably eat and drink.
• Keeps potential buyers engaged and positive while touring the property.
• Allows guests to mingle and connect, increasing the chances of meaningful conversations.

Tips on presenting the food and refreshments

How you present food and drink at an open house can make a big difference in guest experience and overall atmosphere.

• Choose individual or pre-packaged servings. Doing so helps keep everything more sanitary and may encourage attendees to indulge. Look around the home for any wrappers or packaging left behind by guests.
• Use a grab-and-go style setup. Guests may not initially want to take any food or drink you’re offering. However, they may change their mind on the way out. A grab-and-go setup allows for easy access, as anyone coming or going can quickly take what they’d like. 
• Display allergen and alcohol disclaimers next to the food and drink. It’s impossible to know the dietary restrictions of all your guests, so if you’re providing food with common allergens or alcohol in drinks, be sure to have a label making guests aware (e.g., “Contains Nuts” or “Dairy-Free”).
• Customize napkins, coasters, drink stirrers, or bottles. Add your branding to tray liners or stickers on takeaway containers, which can help you stand out among the other properties that your guests may be seeing that day. For instance, if they take a water bottle with your contact info on it, they may be more likely to remember your listing or reach out with questions.

FAQs

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The final walkthrough

Refreshments and food for an open house create a welcoming atmosphere, encourage guests to stay longer, and make the event more enjoyable. Easy-to-eat, mess-free options keep things convenient, while a variety of flavors and dietary choices ensure there’s something for everyone. Inform the homeowner what food you’ll provide — and make it your goal to leave the property in the same or better condition than when you arrived.

What do you usually serve at an open house? Let us know in the comments.

The post 32 Open House Food Ideas, Recipes & Pairings To Sell Listings appeared first on The Close.

If you’re still using pen and paper as sign-in sheets for your open houses, it’s time to step out of the Stone Age! With the best open house apps now available, you’ll be able to better market your properties, streamline the sign-in process, and capture more data for quality leads. With that being said, I’ve listed the best open house apps below to help you grow your real estate business. 

• Spacio (by HomeSpotter): Best for lead generation
• Curb Hero: Best digital sign-in sheets
• Open House Wizard: Best for identifying quality leads
• Open Home Pro: Best simple free platform
• Happy Open House: Best for quick setup

The Close’s picks for best open house apps

1. Spacio (by HomeSpotter): Best for lead generation

• 

  
  
  Pricing:
  
  Starts at $25 a month (14-day free trial)

• 

  
  
  Available on:
  
  

What is the Spacio app?

Spacio is a game-changer for real estate agents looking to streamline their open house process and capture more leads. It can be used to capture more than just basic contact information for your open house attendees, such as social media information, which you can use to nurture these leads in the long run. Combine it with the ability to send email updates and have automated follow-ups, Spacio is an app designed to help you generate as many leads as possible.

Notable features

Spacio comes loaded with a ton of features that can help with lead generation. Here are just a few notable items that can help you accomplish this:

• Automated follow-ups: As a real estate agent, it’s easy to let things slip through the cracks. Give yourself one less thing to worry about by allowing Spacio to automate emails to follow up with leads. Spacio can also be integrated with existing CRMs to easily import data for your existing contacts. 
• Report creation: Keep your seller apprised of the effectiveness of open houses with visually stunning reports showing data on the number of attendees, lead status, and more. 
• Email lists and updates: Capture the attention of those who have previously attended your open houses by notifying them of new properties and other updates that may be of interest to them. 
• Capture social profile data: Spacio allows you to capture the social media information of your open house attendees, giving you another platform to connect and build more meaningful relationships. 
• Custom registration forms: Customized sign-in sheets can allow you to capture the data you want for in-person and virtual open house events.

2. Curb Hero: Best digital sign-in sheets

• 

  
  
  Pricing:
  
  Free for solo agents

• 

  
  
  Available on:
  
  

What is the Curb Hero app?

Elevate your open house game with Curb Hero. This sign-in open house app is becoming extremely popular with agents, and it’s easy to see why. For starters, it’s 100% free for agents. That’s right, free! The app offers branded templates for popular brokerages like Compass, Century 21, and Keller Williams with automated follow-up to keep your leads engaged.

Notable features

Capturing contact info from open house attendees may seem simple — however, it often comes with challenges like making sense of illegible handwriting, fumbling with pens or pencils, or dealing with downtime due to unreliable internet access. Here are some features Curb Hero has developed to eliminate those headaches.

• No requirement for internet access: When you’re working at a client’s home, it’s hard to say how reliable internet access can be. It can even be hit-or-miss if you use your own mobile hotspot or cell service. Fortunately, Curb Hero’s sign-in functionality does not require an internet connection. 
• QR code sign-ins: Make the registration process fast and easy for your guests by allowing them to simply scan a QR code. That’s right. No more dealing with illegible handwriting from using pen and paper, or needing to hover over them to walk them through the process.  
• Microsite marketing: Market individual properties with Curb Hero’s microsite functionality, optimized for convenient viewing on mobile devices and social media sites. 
• Data collection & verification: Curb Hero’s lead capture service includes built-in verification and background info collection. It also integrates with over 6,000+ CRMs and marketing tools to allow for multiple ways to follow up with your leads.

3. Open House Wizard: Best for identifying quality leads

• 

  
  
  Pricing:
  
  $0 to $150+ (14-day free trial)

• 

  
  
  Available on:
  
  

What is the Open House Wizard app?

Open House Wizard is my pick for the best app to help you identify quality leads. A big reason it makes this possible is that it makes open houses a breeze with open house checklists to ensure nothing is overlooked. With this in mind, Open House Wizard has the functionality to identify leads that are more likely than others to purchase a house in the near future. Tools like email tracking can also help you figure out how interested your open house attendees are.

Notable features

Quality leads can be just as important, if not more important, than getting a large quantity of leads. To this point, Open House Wizard helps you convert your leads with features like mini property marketing sites, flyers, daily visitor reports, and more. 

• Hot lead notifications: Those who visit your open house can exhibit certain characteristics that suggest they are highly likely or very interested in purchasing a property. Examples include those who have attended multiple or previous open houses, which can be flagged as hot leads. 
• AI-powered tools: Powered by OpenAI, you can utilize a text chatbot for visitor registration, create open house flyers, get assistance with emails, quickly generate open house forms, collect visitor feedback, and more. 
• Integrated disclosures: Seamlessly integrate disclosures as part of the guest sign-in process for their acceptance and signature. 
• Email tracking: Determine the effectiveness of your open house campaign as well as the interest level of visitors by getting notifications whenever emails are delivered and read.

4. Open Home Pro: Best simple free platform

• 

  
  
  Pricing:
  
  Free; paid version for $20 per month if billed annually

• 

  
  
  Available on:
  
  

What is the Open Home Pro app?

Previously acquired by Placester, Open Home Pro is one of the first open house sign-in apps used by more than 90,000 agents. If you want to avoid the headache of trying to understand or figure out how to integrate multiple features into your business model, Open Home Pro is an excellent choice to consider because it really just focuses on having a digital sign-in sheet for open houses.

The best part? Pricing starts free, and you can always level up to the paid version if you’re looking for premium marketing and lead follow-up features!

Notable features

If you’re just looking for a simple, no-frills platform, Open Home Pro is an excellent option to consider for just getting your feet wet in this new era of real estate tech apps! In addition to being able to integrate with your preferred CRMs, the free version lets you use a digital sign-in sheet for an unlimited number of open houses, create single-property websites for marketing, and provides the ability to share to social media. 

Although not a comprehensive list of features, the paid version provides the following notable functionality:

• Custom sign-in questions: Ditch the standard list of questions and have your clients answer the questions you’re really burning to know! Custom questions can include options for multiple choice, yes/no, and plain text responses. 
• Personalized email branding: Stand out from the competition by having your emails customized with your company branding!
• Automated follow-ups: Save time from having to follow up with individual clients with the use of automated emails. 
• Seller summary reports: Keep your sellers updated as to the effectiveness of the open house events with reports that show details on each individual visitor.

5. Happy Open House: Best for quick setup

• 

  
  
  Pricing:
  
  Starts at $10 a month (14-day free trial)

• 

  
  
  Available on:
  
  

What is the Happy Open House app?

As a real estate agent, your time is valuable! That’s why I love Happy Open House’s app. You can sign up for the service in a matter of seconds, with only another few minutes to complete set up. After that, you’ll be on your way, and you can focus on other tasks! You’ll be able to bring your open house ideas to life with the app’s intuitive setup, which allows you to include property details and photos and customize questions for your visitors.

Additionally, while there is no free version of the app, there is a 14-day free trial, and you can sign up without needing to provide a credit card.

Notable features

If you want to level up your business without spending too much time, Happy Open House can get you up and running with its platform in a matter of minutes. Despite being able to get set up quickly, you’ll still have access to a number of useful features, such as:

• QR code and custom sign-in questions: Allow your open house guests to quickly sign in by scanning a QR code, and get answers to questions specific to your property and seller’s needs with custom registration questions. 
• Hot lead indicators: Quickly identify motivated buyers with reports that show who has visited a property more than once. 
• Bulk emails: Easily notify leads of updates or news with mass email messaging. 
• Seller reports: Keep your sellers happy with regular reporting that contains details of the foot traffic they’re getting from the open houses. 
• CRM integration: Automatically add and sync contacts from your existing CRM, marketing platform, or other similar app.

Honorable mentions

These last three programs are worth mentioning, even though an app isn’t available. They may not be widely known, but that doesn’t mean they can’t make a big impact on your business. Take a look at these web-based products to see if any of them are right for your business.

Showable

• 

  
  
  Best for:
  
  Maximizing showings

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  Pricing:
  
  $0, $9, or $29 per month

• 

  
  
  Available on:
  
  Web Only

What is the Showable app?

Showable is your new secret weapon for killer open houses! This open house app includes all of the perks and simplicity of digital sign-in with the added benefits of appointment scheduling, virtual tours, email templates, and marketing.

Showable features that make open houses easier

Showable handles follow-ups for you, so staying in touch with potential clients is a snap. Connect with agents who have shown the home by sending broadcast emails directly from your dashboard. Agents can also request showing appointments quickly through an online booking calendar, making scheduling showings hassle-free.

Kagent

• 

  
  
  Best for:
  
  Showing feedback

• 

  
  
  Pricing:
  
  $25 per month

• 

  
  
  Available on:
  
  Web Only

What is the Kagent app?

Kagent is an excellent tool to use if you want feedback from your open house attendees. This is something you can use to boost attendance and enhance your visitors’ open house experience. With QR code functionality, attendees can quickly and easily register and access your custom surveys.  And, because Kagent sponsors a prize drawing (at no cost to you), they’ll have an incentive to register using your QR code.

Kagent features that make open houses easier

Kagent simplifies open houses with QR code generation, quick surveys, and a streamlined design. It took me less than five minutes to assemble an open house sign-in sheet, including setting up my account. Kagent connects with over 3,000 CRMs and other real estate tools. The standard version of Kagent is free for 1 month, after which pricing starts at $25 monthly.

Real Team Code

• 

  
  
  Best for:
  
  One-click reports

• 

  
  
  Pricing:
  
  Starts at $20 a month (billed annually)

• 

  
  
  Available on:
  
  Web Only

What is the Real Team Code app?

Generating reports with the data you need is often a time-consuming and tedious process. However, Real Team Code simplifies that and allows for one-click reports through the regular use of its platform. Once all of the sign-in data for an open house event has been collected, you can easily download the information and generate reports catered to your specific audience, whether it be sellers, team leads, or brokers.

Real Team Code features that make open houses easier

Coordinate with agents, gather feedback from visitors, and handle other essential tasks related to hosting a successful open house. Step One? Create your event. Step Two? Manage communications and collect information. Step Three? Download the data and generate reports. Everything you need for a successful open house and lead generation is at your fingertips.

Methodology: How I chose the best open house apps

In selecting the best open house apps real estate agents can use to get more leads, the methodology at The Close considered factors that would ultimately increase your odds of becoming a successful real estate agent. Having more leads is key to eventually landing a client, so you’ll want as many opportunities as you can get when it comes to finding and nurturing potential business relationships.

The factors I considered when researching open house apps centered around the potential return on investment, likelihood of generating leads, amount of time needed to learn or set up the model, as well as what its current and former customers have thought of the platform. 

Here are the factors I looked into:

• Affordability
  • I don’t know about you, but price is often one of the first things I look at for a new product or service! That’s because I know there’s always a small risk that I might not get enough value for what I pay for.
• Features
  • I evaluated the specific set of features offered by various open house apps in determining how they compared with competitors, and whether they’d give an agent a leg up in the industry. 
• Ease of use
  • Time is money! The easier an app is to use, the less time you’ll need to spend setting it up, and the more you can focus on other aspects of your business.
• User reviews and ratings
  • Probably one of the best ways to get an idea of what your experience will be with an app is to see what current and former users have to say about it.

Frequently asked questions (FAQs)

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Bringing it all together

Hosting an open house should be fun and focused on building relationships to sell your listing. Ditch the old-school pen and paper that can get lost and messy. Open house apps allow agents — both tech-savvy and not — to get quality contact info and feedback while spending more time getting to know potential clients.

What open house apps do you use to connect with leads and promote your listings? I’d love to check out some new and upcoming apps to review. Let me know in the comments!

The post 5 Open House Apps Agents Use to Get More Leads in 2025 appeared first on The Close.

In my experience, farming for your real estate business can be one of the most lucrative and dependable lead generation strategies for agents. It’s easy to get started and reasonably inexpensive — just think about it this way: your commission from selling just one home could pay for your farming efforts throughout the year. 

We’ll walk you through our detailed approach to farming, outline the costs involved, and review all the tools you’ll need.

What is farming in real estate?

Real estate farming is a lead generation and marketing strategy agents use to generate consistent business from a specific geographic area.

Agents “farm” a specific neighborhood by providing consistent value while cultivating relationships and generating leads that evolve into long-term clients. This practice also helps build a reliable business. Ultimately, the goal is to become the local expert and go-to agent for a particular geographic area.

How to approach real estate farming: 4 steps

1. Target the Right Neighborhood

Computing for the turnover rate

To get the rate of homes sold/turnover rate, look back 12 months to see how many homes were listed for sale in your farming area, and how many sold. You can find this information in Zillow or your multiple listing service (MLS). We want to know the rate of homes sold to tell us how many months of inventory are in this neighborhood. Take your time frame (let’s say, one year or 365 days) and divide that by the number of homes sold.

Stick with me to get the absorption rate. To do this, we’ll multiply the number of homes sold by the rate of homes sold.

Now you know that the current market conditions of the farm you’ve chosen are pretty hot — as long as market conditions remain consistent. 

Next, gather information on your farm area and get to know the market backward and forward. In addition to understanding average sales prices and days on market (DOM), you’ll need to know the average age and income of homeowners, typical home styles and age, local employers, upcoming developments, zoning and permitting regulations, neighborhood amenities, and other local agents who might be competition. Use the tools at your disposal, like your local MLS and market reports from a place like Altos Research.

Arming yourself with neighborhood knowledge will immediately help you stick out when you get a lead from your efforts.

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2. Plan how & when to deliver value to your farm

This neighborhood strategy goes a long way in easily establishing you as the local expert. It’s also easy to do — once a month, send out your postcards to your farm. We like PostcardMania for this because their designs are simple. Try to include images of the recently sold homes—your farm will recognize the homes and they will come to associate you with the neighborhood.

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3. Make a plan to manage & track your leads

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4. Start delivering value

Are you looking for more clever real estate marketing ideas to up your game? We’ve got you.

How much does it cost to get started? 

So yes, unfortunately, there will be a cost to getting started. But if done right, your efforts can pay off tenfold! And while it can be tempting to cheap out on products and services, sometimes you really do get what you pay for. Try to keep that in mind, as you may not get a sufficient return on investment with less expensive offerings. 

Startup costs for everyone will vary. However, I’ve run through the numbers for what I would consider a fairly typical real estate farming operation of 250 homes. The bottom line estimate comes out to around $11,000, broken down as follows:

Regularly scheduled postcards (250 × 8 = 2,000; estimated cost $1/card)	$2,000
On-demand property status postcards (250 × 12 months = 3,000; estimated cost $1/postcard)	$3,000
Quarterly letters (250 × 4 = 1,000; estimated cost $1/letter)	$1,000
Door hangers for your annual door-knocking session (250 @ $2/piece)	$500
Neighborhood website (e.g., Parkbench)	$3,500
Farm-specific content for your website	FREE
One sponsored event	$1,000
Total	$11,000

We go into each tool and how to use each one for your farming strategy in the next section.

Understandably, $11,000 as an estimated startup cost can be an alarmingly high figure, I’ll give you that. But try to put it in perspective and look at the bigger picture, as farming can be a crucial part of growing your real estate business! 

For instance, considering a typical home sales price of $400,000 with a standard 3% commission, that would equate to gross earnings of $12,000. In other words, getting just a single client from this farming operation would be enough to cover these startup costs.

Essential real estate farming tools you’ll need

Having the proper tools is a key part of running an effective real estate farming operation. Many of the tools we’ll cover have been mentioned in the cost estimate in the prior section. Here, I’ll go through each and how they can be an effective part of your real estate farming operation.

Type of Tool	Estimated Cost	Recommended Update Frequency	Purpose
Real estate postcards	$1 per card	4-8 times per year	Direct mail to showcase expertise in your local market
On-demand postcards	$1 per card	Whenever a home is listed or sold	Providing up-to-date information to potential clients
Blog content	$0	At least monthly	Provide a summary of local market updates and events
Market update letters	$1 per home	Quarterly	Market insights and updates from the past quarter
Website	$3,500+ annually	1-2 times monthly	One-stop-shop to showcase your brand, expertise, and experience
Door hangers	$2 each	Annually	Added touchpoint to establish your local presence
Home value updates via email	$300 annually	Monthly	Keep homeowners informed of their home value
Sponsored event	$1,000+	Annually	In-person meet and greet

Regularly scheduled real estate postcards

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  Frequency:
  
  Once or twice per quarter

• 

  
  
  Typical annual cost (250 homes):
  
  $1,000-$2,000

• 

  
  
  Our suggested provider:
  
  ProspectsPLUS!

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  The Close resource:
  
  Real Estate Postcard Templates to Generate Leads

Direct mail is the backbone of your farming campaign. Postcards and flyers are the ideal tools to convey messages, statistics, and authority to your farm area.

Use direct mail to deliver quarterly touches. Mix it up with a snapshot of the market, recipe, inspirational quote, joke, or sports schedule — anything that will provide value to your recipients.

ProspectsPLUS! has dozens of geographic farming campaign postcards, perfect for quarterly mailings that keep you top of mind.

On-demand postcards

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  Frequency:
  
  Whenever a home is listed or sells in your farm area

• 

  
  
  Typical annual cost (250 homes):
  
  $3,000~

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  Our suggested provider:
  
  PostcardMania

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  The Close resource:
  
  Circle Prospecting Strategies to Boost Lead Generation

Using on-demand postcards to notify potential clients about recent sales and listings in their neighborhood can be an excellent way to showcase your brand, expertise, and ability to stay up-to-date with the latest market trends. 

Additionally, from a homeowner’s perspective, receiving these updates can be minimally invasive and quick to glance through. It can serve as a potential motivating factor and an excellent way for you to get new listings if they are intrigued by the information they’re presented with, like a nearby home that fetched a high sales price. If they were on the fence about selling, then you might be the first one they call once they change their mind to see how much they might make by putting their home on the market!

If you don’t have a service provider to help with this, you can use PostcardMania. In addition to bulk mail and direct mail services, PostcardMania can also provide guidance with designing your postcards.

Farm-specific content on your blog

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  Frequency:
  
  At least monthly

• 

  
  
  Typical annual cost (250 homes):
  
  Free (as long as you have a website)

• 

  
  
  Our suggested provider:
  
  AgentFire

• 

  
  
  The Close resource:
  
  Real Estate Blog Ideas (+ Examples & Expert Tips)

Your farm area should have a dedicated section on your website where you can post weekly updates about the micro-neighborhood market, neighborhood goings-on, and even events in and around town. Your content can be short and sweet, with five or six sentences and a picture.

If you’re in need of a website or want to revamp an existing one, AgentFire is one of my favorites. Besides offering readily available templates for agents wanting to get up and running quickly, it allows for a high level of website customization and is packed with features like IDX integrations, engagement and conversion tools to capture quality leads, and other SEO tools.

With that being said, remember that your website should serve multiple functions. It should be a hub for information on your neighborhood and showcase to potential clients that you’re the local expert.

Market update letters

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  Frequency:
  
  Quarterly

• 

  
  
  Typical annual cost (250 homes quarterly):
  
  $1,000

• 

  
  
  Our suggested provider:
  
  Coffee & Contracts

• 

  
  
  The Close resource:
  
  Our Best Real Estate Prospecting Letter Templates

A real estate letter can share in-depth, thoughtful market insights and analysis, but it’s also a chance to talk about what’s going on in your business or give shoutouts to those doing good work in your community. Share messages that communicate that you’re the expert for buying and selling homes, but — perhaps just as importantly — you’re also the expert at living in your community.

If you’re farming a luxury, higher-end neighborhood, consider your design elements. You can use a service like Coffee & Contracts to put together a high-end, aesthetically pleasing, branded market update for your farm.

Neighborhood website

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  Frequency:
  
  New content one to two times a month

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  Typical annual cost:
  
  Starting at $3,500

• 

  
  
  Our suggested provider:
  
  Easy Agent Pro

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  The Close resource:
  
  Best Real Estate Website Builders

With Easy Agent Pro, you can create an unlimited number of neighborhood sites. This helps establish your credibility and improves your website rank in the top results for SEO. For example, Keeton & Co Real Estate has 19 different neighborhood sites for Goochland, Ga. Each one of these sites includes a small summary of the area, notable points of interest and activities, nearby restaurants, and amenities.

As a tip, also try including interviews with neighborhood business owners, local news, coupons, and, of course, all the latest information about the real estate market.

By choosing to work with Easy Agent Pro, you’ll be able to create websites that are focused on driving engaged leads directly to your website. There are other providers on this list that focus on SEO, but we like how easy it is for agents to make small edits to these premade pages. Book your free consultation below.

Door hangers for your annual door-knocking session

• 

  
  
  Frequency:
  
  Once a year

• 

  
  
  Typical annual cost:
  
  Starting at $500

• 

  
  
  Our suggested provider:
  
  ProspectsPLUS!

• 

  
  
  The Close resource:
  
  Fun Real Estate Door Hanger Ideas to Inspire You

You might think that door hangers might be a waste of time and money. After all, before I got into the real estate business, I would just throw away any door hangers I got on my home!

However, it wasn’t until I became more experienced that I realized door hangers are most effective when you’ve already had some form of communication with the residents. This way, residents already know of you and the value you’ve already provided, making them more likely to read the door hanger and reach out to you.

I looked into a few different services for door hangers and fell in love with ProspectsPLUS. It has door hanger templates for a wide range of uses, such as agents looking for listings, agents posting updates on recently sold properties, properties that have recently been listed, and more. ProspectsPLUS also provides the option for you to design your own door hanger by uploading a customized design.

Automated home value email updates

• 

  
  
  Frequency:
  
  Once a month

• 

  
  
  Typical annual cost:
  
  $0-$300+

• 

  
  
  Our suggested provider:
  
  Zillow

• 

  
  
  The Close resource:
  
  Real Estate Email Templates for Real Estate Leads

Many homeowners struggle with being able to confidently estimate the value of their home. In this sense, it’s an area where you can provide a lot of added value with the use of automated home value email updates.

Regular email updates can allow homeowners to track the value of their home over a period of time, and can be a good motivating factor when it comes to deciding whether they want to sell the home and use you as their agent.

Zillow has a feature called Home Reports that will allow you to obtain regular updates about a specific home’s property value. It calls its property valuation estimates a Zestimate, and one of the things I personally love about its Zestimates is that it has data showing the accuracy of its figures. For example, as of the time of this writing, Zillow states that its nationwide median error rate for listed homes is 1.94%, while the error rate for off-market homes is 7.06%.

An annual sponsored event

• 

  
  
  Frequency:
  
  Once a year

• 

  
  
  Typical annual cost:
  
  Starting at $1,000

• 

  
  
  Our suggested provider:
  
  You!

• 

  
  
  The Close resource:
  
  Top Client Appreciation Event Ideas for Realtors

Whether you’re throwing a summer block party and BBQ, a holiday gathering, a wine tasting, or a Super Bowl watch party, events are a fun way to meet and greet community members. And considering that more than a third of buyers used a real estate agent they knew or were referred to (according to the National Association of Realtors), this is a fantastic method to expand your sphere of influence to get more buyer leads.

If you’re new to events, start with something you know will be a hit, like a pumpkin giveaway in October or a trivia night with great prizes. Or, try sponsoring a neighborhood garage sale, a community fireworks display in July, or a community service project with plenty of food and drinks afterward to celebrate all that hard work.

Where does social media fit into real estate farming?

Social media doesn’t replace traditional farming techniques, but it can go a long way in enhancing them. Many local neighborhoods have their own Facebook groups. Some homeowner associations also have dedicated websites and social profiles, not to mention active residents on social platforms.

We’ve got you covered if you’re looking for a deep dive into social media post ideas. The Close’s own Sean Moudry suggests this proven, unique social media approach to farming:

Sean’s strategy is great for promoting any neighborhood-specific content you’ve created for your website, like market updates or neighborhood guides.

Real estate farming Frequently Asked Questions (FAQs)

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Bringing it all together

Real estate farming is an effective means of prospecting and developing a consistent source of seller and buyer leads. The best part about farming is that the rate of return on your investment improves over time as your messaging gets sharper, more people recognize you, and your sales stats in the neighborhood improve.

Have a real estate farming idea we didn’t cover? Let us know in the comment section!

The post Real Estate Farming: How to Become the Go-to Agent in Your Neighborhood appeared first on The Close.

Real estate pay-at-closing lead companies offer access to potential clients without the upfront costs typically associated with traditional lead generation services. Agents only pay for leads that result in successful transactions, which minimizes risk and maximizes the return on investment. 

I’ll explore some of the top companies that offer real estate leads pay at closing and dive into how real estate professionals can benefit from their services.

The Close’s top picks for real estate leads pay at closing

Provider	Best for	Referral fees	Qualifications Needed
	A streamlined platform to receive leads	1.5% listing fee ($3,000 minimum)	Over five years of experience with great client reviews and extensive market knowledge
Visit Clever
	Data-driven courses and coaching	15%-40% of commission	By invitation only; only specific locations apply
Visit Zillow Flex
	Performance-based lead assignment	30%-35% of commission (0% if paid by sponsor)	Undisclosed
Visit SOLD.com
	Leads based on performance history	33% of commission	Undisclosed
Visit HomeLight
	Receiving leads via text message	25%-35% of commission	Undisclosed
Visit Agent Pronto
	Prequalified leads	1% of estimated home value or 25%	24 months of experience and five closed transactions in the last 12 months
Visit Rocket Homes
	Leveraging technology	30% of commission	Three years of experience and six transactions in 12 months
Visit UpNest
	Agents in the REALTOR® network	35% of commission	Three years of experience, at least 20 transactions, or comparable sales volume within the last 12 months
Visit ReferralExchange

Clever: Best for a streamlined platform to receive leads

Pros	Cons
No upfront costs	Requires experience to join
Provides qualified leads	It might be unavailable in some geographical areas
Helps increase agent brand awareness	Doesn’t guarantee completed deals
Reduces marketing costs	Marketed as a discount service to sellers

Why I chose Clever

Clever’s commitment to fairness and transparency sets it apart from its competition. This entirely web-based real estate leads paid at closing platform doesn’t play favorites based on how much you’re willing to pay.

Instead, it considers the quality of service an agent provides and client satisfaction. Rather than paid tiers, an in-house matching team handpicks and assigns leads based on your experience, local market focus, and client reviews, so you connect only with vetted, high-intent buyers and sellers. Plus, there is no fee to join the program. 

• 1.5% listing fee: This fee is lower than many others pay at closing leads platforms. 
• Qualified leads: Clever obtains all the pertinent information before sharing the lead with agents.

Fees & process for Clever 

Clever offers a straightforward and fair fee structure for agents who want real estate leads at closing. Instead of charging agents, Clever earns revenue through referral fees from any transaction closed through leads received from the platform. The more satisfied clients an agent serves and the better their reviews, the more business Clever sends their way. Agents interested in joining Clever can quickly sign up through the website form to see if they qualify.

Zillow Flex: Best for data-driven courses & coaching

Pros	Cons
Lifelong clients.	Zillow fees due on the first two transactions within two years of receiving the lead
Top real estate listing website	Stringent performance standards
Trusted real estate brand	Can be highly costly to join
No upfront cost to participate once	Only available to high-performing agents in specific locations

Why I chose Zillow Flex

Zillow Flex is available exclusively to agents already enrolled in the Zillow Premier Agent program. It offers seasoned agents or those already invested in the platform an opportunity to generate leads with no upfront costs.

Agents invited to join Zillow Flex will have access to over 50 on-demand and ten live, instructor-led Zillow Academy courses. Per Zillow, these courses help increase an agent’s appointment rate and overall lead conversion. 

• No upfront costs: Fees are limited to participating in Zillow Agent Premier. 
• Geographical area: Only certain areas can participate in the Zillow Flex program. Click the dropdown below for areas covered.

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Fees & process for Zillow Flex 

One of Zillow Flex’s many benefits is the pricing tier structure, where the referral fee increases as the transaction price increases. This flexibility ensures that the higher rates are associated with higher commission fees. Agents pay Zillow based on the commission they receive from their side of the transaction, and the rate varies based on market location. Fees range from 15% to 40%.

SOLD.com: Best for performance-based lead assignment

Pros	Cons
Provides referrals for individual agents or teams	Unknown agent qualification is needed
Sign-up process is easy	Geographic coverage is undisclosed
Receive both buyer and seller leads	Agent referral fee isn’t mentioned on the website
Dedicated agent portal	You have no control over how many leads you receive.

Why I chose SOLD.com

The agent’s success determines SOLD.com’s performance-based model. The more deals an agent closes, the more referrals they will receive. By prioritizing performance, SOLD.com rewards agents who consistently excel and provides them with increased opportunities for growth and success. This approach maximizes an agent’s earning potential and ensures that agents are continuously motivated to deliver the best client results.

• Guaranteed display: Agents can pay an extra fee to increase ranking and exposure on SOLD.com.
• Agent dashboard: This dedicated area lets the agent manage all referrals.

Fees & process for SOLD.com

Join the SOLD.com network by completing the sign-up form with the requested information, and your showcase on SOLD.com will be created. Once signed up, you’ll execute a standard referral agreement outlining the terms, and your profile will be activated. Fees for the program are 30% to 35% of the agent’s commission, but in some cases, it can be 0% if paid by a SOLD.com sponsor.

HomeLight: Best for leads based on performance history

Pros	Cons
Broker-to-broker referrals system	The amount or quality of leads is unknown
Leads are vetted before being shared with the agent	Control over lead received is limited
Easy to sign up to participate	It may not cover all geographical areas
Both buyer and seller leads are available	Not ideal for new agents with low transaction history

Why I chose HomeLight 

HomeLight is an excellent real estate leads pay at closing platform because of its user-friendly sign-up process and low-risk nature. With HomeLight, there’s no need to worry about upfront costs or financial commitments. Its performance-based lead assignment is particularly beneficial for agents with a long history and extensive experience in the industry. 

It matches high‑intent clients to agents with proven track records by analyzing over 27 million public transaction records and thousands of client reviews. It also displays past sales on a “Transactions Near You” map so leads reflect your real‑world performance. HomeLight offers seasoned agents an uncomplicated and reliable way to access valuable leads and grow their businesses.

• Mobile application: Agents receive referrals and manage their leads on the go.
• Exclusive tools: When HomeLight rolls out new tools, such as sample sale or warm transfer features, agents can access them through the mobile application.

Fees & process for HomeLight 

Getting started with HomeLight is a breeze with its simple sign-up process. Agents create a profile by signing up and customizing it with their professional achievements. Then, they must sign the referral agreement and update their transaction history to showcase their expertise. There are no upfront costs; once a transaction closes, agents pay the broker the referral rate from their commissions.

Agent Pronto: Best for receiving leads via text message

Pros	Cons
Leads are prescreened.	Agents must keep the platform updated on their progress
Receives both buyer and seller leads	Control over leads is limited
Agents can submit leads to refer to other agents	Lead-matching details are undisclose
Easy to sign up and join	Competition or agents within a geographical market are not shown

Why I chose Agent Pronto

Agent Pronto is a pay at closing leads real estate option that simplifies connecting with prospective clients. With Agent Pronto, agents receive text notifications containing the referral’s first name, city, and estimated sale price or budget. With this information, agents can choose to accept or decline the lead. Overall, agents signing up for Agent Pronto enter a low-risk, low-cost lead generation opportunity.

• Simple referral fee: Leads received through text explicitly list the referral rate for accepting that lead, eliminating the guesswork about how much is owed to Agent Pronto.
• Terminate the contract at any time: Agents are not locked into a long-term commitment if the platform doesn’t work out.

Fees & process for Agent Pronto

Signing up for the Agent Pronto referral programs requires a quick form and the signing of the agent agreement. Once signed up, the Agent Pronto team will match you with leads based on profile, production levels, service areas, client preferences, specialties, communication skills, customer ratings, and more. The referral fee for Agent Pronto is 25% to 30% of your commission.

Rocket Homes: Best for prequalified leads

Pros	Cons
Support is offered to help agents close deals	Increases agent competition among market areas
Lead contact information is verified	Requires the use of Rocket Mortgage for lending
Dedicated agent onboarding process	Agents have stringent milestones to meet
Network spans 50 states

Why I chose Rocket Homes 

Rocket Homes, affiliated with Rocket Mortgage, benefits from access to highly qualified leads from individuals inquiring about mortgages or seeking pre-approval. These leads represent individuals actively interested in purchasing a home and have already taken steps toward securing financing. By leveraging Rocket Homes, agents tap into a stream of high-quality leads, increasing their chances of converting inquiries into successful transactions.

• Client Central: It has a centralized online location for agents to accept new leads.
• Exclusive leads: No other agents will get the distributed leads once they accept.

Fees & process for Rocket Homes 

Signing up for Rocket Homes is easy. Initiate the process by inquiring on its website or directly contacting the company. After assessing the agent’s qualifications and compatibility, Rocket Homes requests the agent to review and sign an agreement detailing program terms. Once onboarded, agents can expect to receive qualified leads matched to their expertise and location. Fees are 1% of the estimated home value or 25% of the commission.

UpNest: Best for leveraging technology

Pros	Cons
Owned by Realtor.com	Lead assignment details are not provided
Mobile application	The quantity of leads is not guaranteed
Assigned a dedicated advisor	Lead quality varies
Available in all 50 states	Agents have little control over getting leads
Clients are prescreened

Why I chose UpNest

In partnership with Realtor.com, UpNest takes an innovative approach to lead generation. Leveraging technology differentiates it from other real estate leads pay at closing platforms. One standout feature is the ability for agents to create short greeting videos that allow them to showcase their expertise and personalities effectively on their UpNest agent profile. 

Additionally, agents can highlight their achievements and credentials directly from their mouths, a personalized touch that can resonate with prospective clients.

• Listing toolkit: This allows agents to stand out as featured agents and rank higher in search results.
• Achievement sharing: Agents promote their expertise via confidential and personalized proposals.

Fees & process for UpNest 

Agents can join UpNest by submitting a request online. Following this, a coordinator from Realtor.com will promptly reach out to discuss the specifics further. Within 24 hours of the discussion, users receive three to five personalized proposals from qualified agents, allowing them to compare and review online. Referral fees to UpNest from closed deals are 30% of the commission.

ReferralExchange: Best for agents in the REALTOR® network

Pros	Cons
Support seven days a week	Agents are accepted to network on an as-needed basis
Licensed service team nurtures leads on your behalf	Must be experienced with leads to start
Lead notification through text, phone call, and email	Can only join via invitation
Propriety data models match leads to agents	Not ideal for newer agents

Why I chose ReferralExchange

Since ReferralExchange operates as an invite-only platform, joining requires being part of the nationwide REALTOR® referral network. By limiting access to those already within the network, ReferralExchange maintains a high-quality standard and ensures members possess the necessary credentials and expertise to participate effectively.

• Lead qualification: All leads are screened and qualified through a proprietary system before being contacted.
• Expansive network: ReferralExchange has agents across all 50 states.

Fees & process for ReferralExchange

ReferralExchange operates uniquely compared with most pay-at-closing providers. Initially, it accepts leads from individuals who may lack the capacity to work with the leads directly and then refers these leads to its network of agents. Joining this network is exclusive, being invite-only. Once accepted, agents pay a 30% referral fee for each successful transaction.

Pros and cons of real estate leads pay at closing

If you’re still unsure about getting realtor leads pay-at-closing, weighing their pros and cons can help you determine if this model aligns with your business strategy:

Pros	Cons
No upfront costs: Agents only pay when a deal closes.	High commission fees: You may pay a sizable commission percentage depending on your chosen company.
Targeted and qualified leads: The leads you’ll get are more specific to your market needs.	Lead quality inconsistency: The leads you get can sometimes be unpredictable or unresponsive.
Risk mitigation: Agents will only incur expenses on successful transactions.	Less accessible for new agents: These companies often favor experienced agents.
Improved ROI potential: Minimizes spend on unqualified leads.	Potential follow-up fees: Agents might pay extra commissions for repeat business.

Methodology: How I chose the best pay at closing real estate leads

Our methodology at The Close is comprehensive in assessing pay at closing real estate leads platforms. Our real estate professionals, writers, and editors researched and analyzed each platform, focusing on features crucial for agents’ success. We strive to provide our readers with valuable insights and help them identify the most suitable pay-at-closing lead generator for their business needs.

The criteria I used to determine the best pay at closing real estate leads are as follows:

• Fee structure: Evaluated the fee structure of each platform, including any upfront costs and the percentage or flat fee charged upon successful transactions
• Lead quality: Assessed the quality of leads provided by each platform, considering factors such as lead source, conversion rates, and client satisfaction
• Agent support: Examined the level of support and resources offered to agents, including training, marketing materials, and customer service
• Transparency: Considered the transparency of information provided to agents, including how leads are allocated, fee schedules, and performance metrics
• Geographic coverage: Reviewed the geographic coverage of each platform to ensure that agents have access to leads in their target markets
• Agent experience required: Assessed the expertise of agents to join each platform

Frequently asked questions (FAQs)

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Your take

Pay-at-closing platforms allow agents to receive leads without upfront costs and only pay a fee upon successful transactions. The fees for these services vary and are typically outlined in the agreement upon joining. Leads are allocated and distributed among agents based on location, expertise, and client preferences, ensuring a targeted approach to lead generation.

However, it’s worth noting that the real estate pay at closing leads platforms should not be your only source of leads because none are guaranteed. It is best practice for agents to generate leads through lead generation websites and personal referrals to succeed.

Have you ever used real estate leads that you pay at closing? Share your experience in the comments!

The post Top 8 Sources for Pay at Closing Real Estate Leads in 2025 appeared first on The Close.

Zillow Premier Agent (ZPA) is a paid advertising program that connects agents to buyers. It offers agents enhanced visibility on Zillow’s platforms, giving them priority placement in property listings and exclusive access to leads. However, with the platform’s lack of pricing transparency, is Zillow Premier Agent worth it? I evaluated its key features, weighed its pros and cons, looked into pricing, analyzed third-party reviews, and gauged whether it’s worth the investment. Let’s dig in!

My verdict on Zillow Premier Agent & why you should trust it

As one of The Close’s staff writers, I have extensive research experience on various real estate topics and solution providers. I can provide readers with an objective and comprehensive review of Zillow Premier Agent, including an overall analysis of its strengths and limitations.

What is Zillow Premier Agent, and how does it work? In 2024, an average of 217 million unique visitors browse Zillow each month, searching for homes and real estate agents. Zillow Premier Agent leverages this site traffic, allowing agents, teams, and brokers to purchase display ads in specific ZIP codes across the Zillow network.

This process helps capture leads who might be casually browsing properties long before they contact an agent. The platform then displays ads in key positions next to properties for sale, boosting Zillow Premier Agents to the top of the agent directory.

The biggest challenge with Zillow Premier Agent is the cost, which can be substantial, particularly in highly competitive markets. Agents must ensure they have the budget to sustain the investment and effectively convert the leads they receive.Additionally, the competition among agents on the platform can make it difficult to stand out and secure many leads. Therefore, having a solid profile and lead follow-up process is essential. If you want to guarantee you’ll get leads, consider pay-at-closing lead companies like Zillow Flex and Clever.

Zillow Premier Agent alternatives

Zillow Premier Agent offers many advantages, but is not the perfect fit for everyone. The cost and competition can be challenging for some agents, especially those just starting. If you feel ZPA isn’t the right platform, here are some Zillow alternatives worth considering.

Key features of Zillow Premier Agent

Obtaining leads is the most significant benefit of using Zillow Premier Agent, but there is more to this platform than just prospects. Some of my favorite ZPA key features include the following:

Zillow Premier Agent Profile

Agents can create a solid ZPA profile to stand out. A complete Zillow profile leverages the SHARP model, which stands for sales, headshot, advertising markets, reviews, and professional bio. This means you should claim all your past transactions on Zillow, have a current realtor headshot, work in the applicable markets, beef up your reviews, and spice up your agent bio.

If you have an active profile and your listing is on Zillow, you should be displayed first as the listing agent, regardless of your Premier status. But you won’t have that opportunity if you haven’t claimed the listing or are inactive on Zillow.

Premier agents also appear next to their purchased share of every listing in their chosen ZIP codes (plus any of their listings, regardless of whether they are in their chosen ZIP code), expanding their exposure significantly.

Third-party CRM integrations

Zillow Premier Agent offers seamless integration with various third-party CRMs, such as Follow Up Boss, Top Producer, and Lofty (formerly Chime), which enhances lead management efficiency. For instance, ZPA supports two-way sync with Top Producer CRM, ensuring any updates on one platform reflect on the other.

Performance Analytics

Zillow Premier Agent offers analytics and tracking tools to help agents optimize their lead performance. The platform has detailed reports on lead volume, response rates, and conversion metrics, allowing agents to see how well their advertising efforts are paying off.

If you’re a team lead, ZPA’s performance analytics also track team members’ effectiveness and lead volume and status, ensuring everyone contributes efficiently to your team’s overall success.

Training resources

Zillow Premier Agent provides comprehensive training resources and education materials to support agents. These include courses and guides on using Zillow’s tools effectively, managing your ZPA advertising, using ZPA’s CRM, nurturing inactive customers, converting your leads, and more.

Zillow Premier Agent pricing

Is Zillow Premier Agent free? Of course not. If you’re researching Zillow Premier Agent cost, I’m afraid you won’t find it either. Zillow does not publish specific pricing details, as costs vary significantly based on several factors. You’ll need to contact Zillow directly to get accurate pricing information and discuss your particular market and advertising goals. However, I’ve gathered information from some agents that I hope will provide helpful estimates.

How much do Zillow leads cost?

The cost for Zillow Premier Agent lead depends on four factors:

• Your ZIP code
• The average home price in your area
• The number of competing agents
• The percentage of leads you want to capture

According to some of our readers, leads can cost as little as $20 to $75 each in less competitive markets. However, in competitive and high-priced markets, the cost can rise dramatically, with some agents reporting leads costing $450 to $500 each.

How much does it cost to be a Zillow Premier Agent?

You’re probably wondering, “How much are Zillow leads per month?” Since Zillow does not provide market-specific pricing estimates, The Close contacted agents in our network. Based on feedback from agents who are successfully profiting with Zillow Premier Agent, we found the following pricing estimates to be accurate:

• The typical monthly price for major metro markets starts at about $1,000.
• ZPA agents pay between $300 and $500 per month for markets outside of major metros.

While we disagree with the company’s lack of price transparency, I still believe that Zillow Premier Agent is a valuable service that agents should consider in their paid lead generation strategies.

How to get the most out of Zillow Premier Agent

Here are some strategies you can use to maximize your Zillow Premier Agent investment:

• 

  
  
  Polish your Zillow Premier Agent profile like a pro:
  
  Add your sharpest headshot, a friendly but confident bio, and a handful of glowing reviews to make a killer first impression.
  

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  Bid strategically on ZIP codes:
  
  Start with one to two high-opportunity, low-competition ZIPs and adjust your bids monthly based on cost per lead and lead quality.

• 

  
  
  Ensure fast lead response:
  
  Aim to respond within 5 minutes — Zillow data shows conversion rates drop sharply after 30 minutes.
  

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  Apply Zillow’s ALM framework:
  
  In your first conversation with the lead, ask, “When can we tour?” (Appointment), “What other areas interest you?” (Location), and “What’s driving your search?” (Motivation) to secure a face-to-face meeting.
  

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  Leverage CRM and analytics:
  
  Sync your leads with your CRM (e.g., Follow Up Boss, Top Producer) to automate drip campaigns, track response times, and A/B test your messaging to see which drives higher click-through rates.
  

Related article

How to Advertise on Zillow in 9 Steps (+ Free Checklist)

Methodology

In my assessment, I conducted thorough research to ensure accuracy in my Zillow Premier Agent review. Our team of expert researchers, agents, writers, and editors at The Close scored Zillow Premier Agent against dozens of other lead generation companies. We analyzed its platform, pricing structure, features, user feedback, and reputation, and then based our evaluation on the following criteria:

• Pricing (20%)
  • We looked at the average price per lead for buyer and seller leads, exclusive leads, subscription costs, the minimum required ad spend, and whether a contract is required.
• General features (25%)
  • We evaluated the main features of each lead generation company. This includes lead-capture tools, lead management, built-in CRM, multiple integrations, mass marketing tools, analytics and reporting tools, and IDX websites. 
• Advanced features (20%)
  • This category includes advanced functionalities such as the quality of leads generated, lead nurturing, lead scoring, triggers and alerts, team distribution, and scripts.
• Customer service (10%)
  • We reviewed how easy it is for real estate agents to reach out to a customer service representative. We also considered agents’ access to phone or email support and a concierge program.
• Customer rating (10%)
  • The reputation of each lead generation company was evaluated by considering feedback from verified users.
• Expert score (15%)
  • The expert score covers other standout features not mentioned in the above criteria.

Read more about our methodology here.

Frequently Asked Questions

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Bottom line: Is Zillow Premier Agent worth it?

At the start of this review, you might have asked, “What is Zillow Premier Agent?” And now that I’ve run you through its most essential features, would you say the platform is worth it? For me, Zillow Premier Agent is an investment real estate agents, teams, and brokers should consider.

The lead gen landscape is constantly evolving. There are always new players, approaches, and lead generation ideas, but Zillow has remained a visible and vital part of this conversation. To be clear, Zillow Premier Agent isn’t as cost-effective for every agent. In some US markets, costs are so high that agents may barely break even. However, no online lead source offers the same traffic, exposure, and opportunity as Zillow Premier Agent.Is the platform perfect for every agent? No. But is Zillow Premier Agent worth it, or at least worth considering? Absolutely. As long as you have an adequate budget, an impeccable profile, and effective follow-up skills to convert your leads into clients, we can stand behind your investment in Zillow Premier Agent. But if you’re a new agent, consider your budget before committing.

Your take

Where do you buy real estate leads? Have you ever tried Zillow Premier Agent? What did you think? I’d like to hear your Zillow Premier Agent reviews in the comments!

Want more leads? Download our free e-book.

The post Zillow Premier Agent Review 2025: Is it Worth the Cost? appeared first on The Close.

Tools powered by artificial intelligence (AI) continue to become more popular in the real estate industry, and it’s easy to see why! These help agents save a tremendous amount of time while also making them more efficient by streamlining processes, automating tasks, enhancing client interactions, and providing marketing and other business insights. 

AI will never replace the human component, as personal connections can be incredibly important in the real estate industry. However, it does help by giving us more time in our day to spend nurturing and growing relationships to close deals. 

Here are my picks for the best AI-powered tools to help with various aspects of your business.

• CINC: Best for AI lead generation and nurturing
• Top Producer: Best for AI farming tools
• Agent Image: Best AI-powered website tools
• Offrs: Best for AI predictive analytics
• Lone Wolf: Best for AI-powered email communications
• Style to Design: Best for AI virtual staging

The Close’s top picks for best AI tools for real estate agents

Type of Software	Standout Features	Starting Price
	AI-powered lead scoring algorithm & automated messaging	$899/month + $200/month for AI features
Visit CINC
	Contact management & integrations with CRMs, MLS, and social media	$179/month
Visit Top Producer
	AI-powered email templates, task tracking, and email follow-ups	$33.25/month
Visit Lone Wolf
	IDX integrations and custom market report generation	$99/month
Visit Agent Image
	ISA team support for pre-qualification of leads	$399/month
Visit Offrs
	AI-powered virtual staging	$19.99/month, Minimum three-month commitment
Visit Style to Design

CINC: Best for AI lead generation & nurturing

Pros	Cons
24/7 lead nurturing	AI tool only available as an add-on
Conversation scripts	Unable to turn off middle-of-the-night chat
Nurturing via text message	No AI capabilities via email

Learn more in our in-depth CINC review.

Why I chose CINC

CINC is also one of The Close’s picks for the best real estate lead generation companies, and its AI, Alex, emphasizes that as its AI lead expert. Alex chats with new leads and sorts them into three groups: new, active, and old. You’ll get notifications about these leads, including what Alex last said, so you know where to pick up the conversation. CINC created the AI through a partnership with Structurely and designed it to make these interactions with clients more human-like, relevant, and with improved scripting.

Additional features

• Automated messages: Follow up with your emails and texts without missing a beat. 
• Lead scoring algorithm: Prioritize your leads based on an algorithm that lets you know which ones to focus on.

Top Producer: Best for AI farming tools

Pros	Cons
Full CRM with contact management	No free trial
MLS integration	No document management features
Social media posting and management	No money-back guarantee

Learn more in our in-depth Top Producer review.

Why I chose Top Producer

Top Producer knows that farming is a crucial component of your business, so it uses AI to make this prospecting technique even more profitable for you. Smart Targeting tools help you identify an area to target, and its predictive AI system finds potential sellers. 

Once it determines who is likely to sell, a multichannel marketing campaign is set into action, including postcards, email marketing, online ads, and handwritten letters. When the leads come in, they will be sent to landing pages to convert into clients.

Additional features

• Website builder: Build a professional real estate website to attract leads and create an online presence.
• CRM: Track all incoming leads in the CRM and automate follow-up.

Agent Image: Best AI-powered website tools

Pros	Cons
Track record of developing high-quality websites	Pricing is not stated up front
Wide range of customizable website tools	CRM and some other features must be purchased separately
Offers IDX integration into existing websites	Custom web designs typically require 8 to 12 weeks to build

Why I chose Agent Image

Agent Image has a strong track record of creating visually stunning websites that have been able to drive more traffic to a real estate agent’s business. Agent Image offers IDX packages powered by AI that allows for things like the automatic updating of property listings, property searches, personalized recommendations, behavior-based email automations, and up-to-date market data and insights. 

Agent Image’s web design services are a more ideal fit for those marketing to the luxury market. As such, you might find that prices for some of its packages are a bit on the higher end.

Additional features

• Multiple MLS boards: Agents that are part of multiple markets can include all MLS boards in the IDX package for their website. 
• Hotsheets: Eliminate hours of research and quickly generate custom market reports showing various housing data such as new listings, price changes, and properties recently sold or under contract. 
• Lead capture tools: Add various tools to your website that provide value to your readers, something that can provide quality leads for your business. Examples include mortgage calculators, home valuation tools, maps, property alerts, and contact forms.

Offrs: Best for AI Predictive Analytics

Pros	Cons
Unlimited seller leads	Nonexclusive leads
Inside sales and marketing team with no upfront costs	Long lead conversion time
Unique ad tools that help connect your analog and digital marketing	Smart Data CRM not user-friendly

Why I chose Offrs

Offrs has positioned itself as a top option for any real estate agent looking to harness the power of predictive analytics. It arms you with the edge you need to win listings by providing leads for potential sellers before they ever hit the market. Using sophisticated algorithms coupled with big data analysis, you’ll get predictive seller leads that point out those homeowners likely to sell soon. This insight lets you reach out to sellers before they list their homes, giving you a significant advantage in securing new listings.

Additional features

• ISA team: They make the initial contact, confirm interest, and gather details necessary to make it easy for you to follow through on closure. 

Lead capture ads: Ads are specifically set up and optimized to capture contact information from interested prospects and place it directly into your lead pipeline.

Lone Wolf: Best for AI-powered email communications

Pros	Cons
Integrations with third-party calendar apps	Add-ons have limited AI functionality
Automated follow-ups on tasks	24/7 support only available through a community board
Add-ons available to expand functionality	Add-ons come with added costs

Why I chose Lone Wolf

Lone Wolf — which acquired LionDesk, one of our top-recommended CRM systems — offers an all-in-one real estate platform designed to allow you to manage virtually all aspects of your firm. This includes an exceptional CRM system to grow your business, as well as tools to manage transactions from start to finish. Lone Wolf’s AI functionality is included with its client management platform called Relationships, which is available as part of its Foundation platform. 

AI tools include templates and personalized emails that can be used for each stage of a transaction, from welcoming new clients, ensuring that every aspect of a transaction is addressed, and congratulating clients on their new home.

Additional features

• Task tracking: Integrations with third-party calendar apps like Google and Outlook can help ensure you never miss an appointment or task ever again.  
• Automated communication tools: Emails can automatically be sent to contacts on a rules-based system, such as whenever a transaction moves to a new milestone. 
• Analytics: Get market insights such as inventory levels, sales prices, and more to allow you to better assist your clients with finding properties and making competitive offers.

Style to Design: Best for AI for virtual staging

Pros	Cons
Customizable design templates	Minimum commitment for all plans
Staging and design courses	Unable to edit images other than property photos
Design team available for simulations	Coaching only offered in enterprise plans

Why I chose Style to Design

Style to Design is not limited to real estate agents and brokerages. Anyone who wants to be an expert on listing marketing and image rendering can use this software. The memberships are affordable and cost less than outsourcing the work. 

The seamless virtual staging experience allows you to transform empty spaces effortlessly into beautifully staged homes. Leverage this tool to showcase the marketing team during listing presentations without the additional overhead costs of employing multiple staff members.

Style by Design is also a great AI tool for real estate investors because it can show what a renovation would look like.

Additional features

• Design academy: Take courses ranging from staging and design certification to leveraging AI to stage your listings virtually.
• Design community: Access to coaching to help you become an expert in virtual staging and renovation, so you can sell your real estate services with design included. 

Methodology: How I chose the best real estate AI tools

Our methodology at The Close ensures that our team of professionals, writers, and editors thoroughly analyzes each platform. We meticulously evaluate the features, usability, integration capabilities, performance, and affordability of the best AI tools for real estate agents. 

We selected the most effective and reliable real estate AI tools for agents to support business growth and success. This rigorous process ensures that our recommendations help agents streamline operations, enhance client interactions, and achieve business goals.

Detailed criteria included the following to determine the best AI in real estate tools: 

• Feature set and functionality: We evaluated the range of features each tool offers and focused on how impactful this feature is to the real estate operations. 
• Usability and user experience: We looked for tools with intuitive interfaces, straightforward navigation, and comprehensive support resources such as tutorials, FAQs, and customer service. We want to ensure a platform can be launched easily and integrated into an agent’s workflow. 
• Integration capabilities: Because so many tools are needed in the real estate industry, we want to ensure that an agent’s technology stack can communicate with other tools necessary for business. 
• Effectiveness and performance: We considered the effectiveness of each tool to make sure that it increased productivity and would achieve the desired outcomes that it promises. 
• Affordability and value for money: Cost was an important consideration. We looked for tools that provide a good balance of features and affordability.

Frequently Asked Questions (FAQs)

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Your Take

Leveraging the best AI for real estate is not as daunting as it may initially seem. AI tools can automate routine tasks, provide data-driven insights, and enhance client interactions. The time saved allows you to focus on higher-value activities like building client relationships and closing deals. This increased efficiency will improve your productivity and enhance the overall client experience to ensure you keep filling up your sales funnel. 

Have you incorporated AI into your business yet? Let us know!

The post The Best 6 Real Estate AI Tools for 2025 appeared first on The Close.