Hosting an open house is an ideal opportunity to connect with buyers looking for a new home and sellers interested in listing theirs. To capitalize your lead generation efforts, you’ll need to capture their contact details — and this is where a readily prepared and complete open house sign-in sheet comes in.

Here are nine templates for your next open house, with the best use cases for each and extra tips to maximize your lead gen opportunities at open houses.

Basic open house sign-in sheets

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  Best for:
  
  Agents seeking a quick and efficient method to gather essential contact details

These are simple, but you can use their generic layout in various situations, such as community gatherings or networking functions. 

Here’s what goes in a basic open house sign-in sheet:

• Name
• Phone number
• Email address
• Address (optional)

If you expect a crowd at your open house, these basic, easily fillable templates will do the trick. This will minimize inconvenience and make visitors sign in immediately since you only want their basic information.

Detailed questionnaire sign-in sheets

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  Best for:
  
  Agents wanting to gain comprehensive insights into attendees’ preferences and needing beyond basic contact information

These sheets include fields for specific preferences besides the usual name, email address, and phone number. Questions may cover home type preference, a timeline for buying and selling, and whether they’re already working with an agent. However, some guests may be wary of sharing too much information in a publicly visible form, and others may not want to complete many fields.

Here are other things you can include in a detailed questionnaire sign-in sheet:

• What are your current real estate needs?
• What is your preferred neighborhood?
• How do you prefer to be contacted?
• What is your budget range?
• Have you been preapproved for a mortgage?
• Would you like to receive updates about similar properties in the future?

Gathering this information allows agents to customize their follow-up communication and property recommendations to align with each attendee’s preferences. This personalized approach increases your chances of converting leads into clients. 

Open house sign-in sheets with feedback

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  Best for:
  
  Agents wanting feedback about the property

These free open house sign-in sheets provide agents with valuable insights into visitors’ impressions and preferences. Questions include their interest in the property and thoughts about the home’s price and features.

Some questions you can include in this type of sign-in sheet are:

• How would you rate the overall condition of the property?
• Did the property meet your expectations based on the listing description?
• Was the property priced appropriately for its condition?
• What features of the home did you find most appealing?
• What other amenities would you like to see on the property?

All your guests’ answers can help you better understand what they’re looking for and improve future open houses. This approach demonstrates your commitment to visitor satisfaction. If you need more ideas to spruce up your event, check out our top open house ideas.

Open house sign-in sheets with a giveaway

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  Best for:
  
  Agents coupling an open house with a promotional giveaway

The strategy of this approach is pretty simple: Print a handful of these pages and cut them into individual sign-in sheets. When your guests arrive, have them sign in and drop their slips into a fishbowl.

When your event is over, call everyone. Tell the winner the happy news (and ask how you can help them with their real estate needs). Let every other attendee know about your next event and see if there are ways you can help them in the future.

Here’s what you can include in this type of sign-in sheet:

• An opt-in checkbox to give attendees the option to join the giveaway
• A section where attendees can indicate their preferred prize category, such as gift card or home decor item
• Ask if attendees agree to the terms and conditions of your giveaway or raffle

Digital sign-in sheets: Should you use them?

In short, yes. If it’s possible and you’re comfortable with it, it’s best to use a digital form. Besides being easy to use and better for the environment, it negates errors from illegible handwriting while helping ensure that all required fields are filled.

The benefits of using a digital sign-in sheet for open house include:

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  Accuracy and clarity in entries:
  
  People tend to type more accurately than they write. Figuring out an attendee’s name is a lot easier if it’s entered electronically.

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  Convenience for attendees:
  
  Most are familiar with the format and find using technology more convenient. Attendees can input their information quickly using touchscreens, eliminating the need for manual entry.

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  Faster sign-in processes:
  
  Signing in can be a lot faster when using cloud-based software — instead of giving everyone a pen and waiting for the sheet to pass around, attendees can do so from the convenience of their cellphones.

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  Streamlined follow-ups:
  
  Many digital sign-in sheets send a message automatically if the email contact information is incorrect, providing more accurate follow-up details.

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  Efficient transfer to CRMs:
  
  You can transfer the data easily to your CRM software. This seamless process saves you time and enhances productivity.

It’s possible to use Google Forms to set up digital sign-ins, but the easiest and most efficient way is to use dedicated open house sign-in platforms. Our recommended open house app for digital sign-ins, Curb Hero (one of our best open house apps), allows you to create QR codes for easy sign-ins — and it’s free to use for solo real estate agents!

When to use physical sign-in sheets

While digital sign-ins are gaining traction, there are still plenty of times when a good old-fashioned paper sign-in sheet makes the most sense. 

Physical sign-in sheets are your best bet if

• your open house is in an area with spotty or unreliable Wi-Fi
• you’re expecting an older crowd that might not be comfortable entering their details on a tablet or phone
• you want a quick, no-fuss setup — just print and go, no devices or apps required

Keep a stack of printed sign-in sheets handy as a reliable backup, even if you plan to use a digital option. That way, you’re never caught off guard if technology fails or a guest prefers to sign in with pen and paper.

Common open house sign-in issues & how to avoid them

We want to help you avoid the pit-in-your-stomach feeling at the end of an open house when you look at your list of attendees and realize there isn’t much to work with. Here are some common issues agents encounter with open house sign-in sheets and some solutions to help you address them.

Issue 1: Your sheets have illegible entries.

Illegible handwriting can turn valuable open house leads into lost opportunities. A simple way to avoid this is to provide sign-in sheets with clearly labeled fields and plenty of space for each entry. This encourages guests to write neatly without having to squish their writing into a limited space.

Also, consider placing a few high-quality pens at the sign-in station — people are more likely to write clearly when the pen glides smoothly. After the event, review your sheets right away so that you can quickly clarify any hard-to-read information while the details are still fresh in your mind.

This can still end up with errors though, so the easiest way is to utilize a digital form — this eliminates illegible handwriting entirely.

Issue 2: Your sign-in sheet is set in the wrong place.

If your sign-in sheet is tucked away or placed somewhere inconvenient, guests are far more likely to skip it. To fix this, set up your sign-in station right where it’s impossible to miss. While the entrance is usually the initial thought, it may be more efficient to set up in a receiving area where there’s more space — maybe the living room or kitchen. That way, you avoid crowding your guests at the front door.

Use an attractive table, a small sign, or even a vase of fresh flowers to draw attention and create a welcoming vibe. Positioning your sign-in sheet as the very first step not only increases the odds that every guest signs in but also signals that you run an organized, professional open house.

Issue 3: You’re not asking if the lead is already working with an agent.

You’ll want to check with prospective leads to see if they are already working with another real estate agent. The National Association of Realtors (NAR) Code of Ethics states its no-client-poaching policy clearly. 

Even if you’re not a NAR member, it is common courtesy not to poach another agent’s clients. A simple yes or no on the sign-in sheet will give you a good idea of who’s eligible to enlist you as an agent.

Issue 4: You haven’t mastered the follow-up.

You should follow up with every attendee of your open house. After all, why collect contact information if you won’t use it to build your business? 

This process takes time, but it shows off your professionalism and dedication. Whether you call, email, or text, it’s a crucial step in taking advantage of your open house. Read our article on the best open house follow-up emails for more details.

Frequently asked questions (FAQs)

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Bringing it all together

Open house sign-in sheets are an essential marketing tool for your business. With a prepared template and all of our tips in mind, you’re sure to get your open house off to a good start — just don’t forget to invite people to it first! Use our open house invitation templates to get people through the door.

Tell us about your most successful open house in the comments. What made it stand out above the rest?

The post 9 Free Open House Sign-in Sheets To Try This Weekend appeared first on The Close.